Frisco | May 2026

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Frisco Edition VOLUME 13, ISSUE 10 MAY 14JUNE 11, 2026

Brought to you by our gold sponsors: 2026 Home Edition

A global kicko Frisco to host Sweden’s national team, visitors for 2026 World Cup

See World Cup soccer news inside Development: Toyota Stadium looks to host 2031 Women’s World Cup Pg. 19

Pg. 27

Events: Find a fan event, more World Cup events in Dallas-Fort Worth

INSIDE

FC Dallas soccer players celebrate during a 2025 match at Toyota Stadium. The stadium will serve as a base camp for the Sweden men's national football team during the 2026 World Cup. It provides a place for the national team to train, conduct meetings and rest, and a place for the team's sta to work.

COURTESY FC DALLAS

COMMUNITYIMPACT.COM

MARK HILL for FRISCO MAYOR RUNOFF EARLY VOTING: June 1-9 | RUNOFF ELECTION DAY: June 13

Frisco has been home to my wife and I for the past 20 years. I am a local business owner, a parent of a current Frisco student and a resident that has served our community where it matters most. Strong families build a strong Frisco. I will be positive voice for this city, bring new voices and partnerships, and lead with a solutions-driven focus.

un- oting egins une 1 st !

Mark Hill

President, Frisco ISD Board of Trustees (2025-26)

Director, Frisco Economic Development Corp. Board of Directors (2024-26)

President (Past) Collin County Bar Association

nite risco!

ENDORSED

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About Community Impact

Community Roots: Founded in 2005 by John and Jennifer Garrett, we remain a locally owned business today. Texas-Wide Reach: We deliver trusted news to 65+ communities across the Austin, Bryan-College Station, Houston, and Dallas-Fort Worth metros.

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Adam Doe Colby Farr Heather McCullough Patricia Ortiz Mary Katherine Shapiro Jenna Stephenson Cody Thorn Isabella Zeff Graphic Designers Nicolas Delgadillo José Jiménez Chelsea Peters Armando Servin Quality Desk Editor Adrian Gandara Senior Managing Editor Miranda Jaimes Senior Product Manager Breanna Flores DFW Market President John Alper

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3803 Parkwood Blvd., Ste. 500, Frisco, TX, 75034 • 214-618-9001 Careers communityimpact.com/careers Press releases frsnews@communityimpact.com Advertising frsads@communityimpact.com communityimpact.com/advertising Connect on social @communityimpactdfw @communityimpactdfw

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1 Baskin Robbins The ice cream store offers ice cream scoops, sundaes, drinks, custom cakes, pies and more. • Soft opened May 1 • 5251 Panther Creek Parkway, Frisco • www.baskinrobbins.com 2 Circular Services facility The facility will serve the Dallas-Fort Worth metroplex including Frisco as well as McKinney, a news release states. Circular Services is McKinney’s recycling processing services provider. • Opened in April • 8301 PGA Parkway, Frisco • www.circularservices.com/locations/north-tx 3 Portillo’s The restaurant offers Chicago fares like Chicago-style hot dogs and Italian beef sandwiches. • Opened April 21 • 16499 FM 423, Frisco • www.portillos.com

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4 TXB The convenience store offers a variety of services including 16-pump gas station, grab-and-go food and gifts. • Opened March 31 • 15355 Preston Road, Frisco • www.txbstores.com

The business is opening at Firefly Park. Offerings include personalized spa treatments, advanced facials, full- body therapies and nail care. • Opening fall 2027 • 16190 Mahard Parkway, Frisco • www.woodhousespas.com

Now open

Relocations

Coming soon

8 Koper Outdoor The store relocated the company showroom from Prosper to Frisco. A variety of outdoor furniture and accessories are sold in the showroom including dining tables, sofas, fire tables, infrared heaters and outdoor fans. • Relocated April 10 • 6644 All Stars Ave., Ste. 140, Frisco • www.koperoutdoor.com

5 Frenchie The business is known for its French-American dining that features croissants, crepes, quiches and steak frites. The restaurant will be located in Firefly Park. • Opening fall 2027 • 16190 Mahard Parkway, Frisco • www.frenchiedallas.com 6 Second Rodeo The business is a brewery and bar garden known for its laid-back atmosphere, free live music and menu. • Opening fall 2027

10 Wingstop The eatery’s menu includes a variety of bone-in and boneless wing options as well as tenders, sandwiches and more. • Opened April 7 • 11025 Preston Road, Ste. 103, Frisco • www.wingstop.com

In the news

9 Miracle League of Frisco The Frisco Miracle League Mike Simpson Field, located at Harold Bacchus Community Park, received $1.4

• 16190 Mahard Parkway, Frisco • www.secondrodeobrewing.com

million in improvements. • 13995 Main St., Frisco • www.friscomiracleleague.org

7 Woodhouse Spa

Melinda Denton Managing Partner

Jason Denton Founder & CEO

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4 Too Thai Street Eats The restaurant’s menu features a variety of Thai street food staples, including noodle dishes such as pad thai and pad see ew, along with grilled and fried meats, curries and rice dishes. • Opened April 3 • 9180 Warren Parkway, Ste. 100, Frisco • www.toothai.com 5 Urban Outtters The retail store sells clothing, shoes and accessories for men and women, home decoration items, beauty and wellness products and more, according to the company’s website. • Opened April 21 • Stonebriar Centre, 2601 Preston Road, Ste. 1239, Frisco • www.urbanoutitters.com

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6 PNC Bank The new oce will support PNC’s continued growth in North Texas and will serve as a workspace to members of the bank’s corporate, commercial and private bank teams beginning in late 2026, according to an April 7 news release. • Opening late 2026 • Hall Park, 6801 Gaylord Parkway, Frisco • www.pnc.com 7 Cloudbound The business is a play space designed for families with children. The 10,000-square-foot facility will oer slides, climbing structures, building-block zones and more. In addition to play areas, Cloudbound will also oer a full- service cafe, lounge-style seating areas, nursing rooms and party rooms for birthdays and special events. • Opening May 30 • 3333 Preston Road, Frisco • www.cloudbound.com 8 Hui Lau Shan The project was set to be completed in July 2025, but later changed locations and tenants, according to a ling with the Texas Department of Licensing and Regulation.

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news release. The business also plans to open 150 nancial centers by 2029. The bank oers personal and commercial banking, according to its website. • Opened April 22 • 17 Cowboys Way, Frisco • www.53.com 3 Sheesh Kitchen The Mediterranean restaurant serves wraps and bowls featuring beef and chicken shawarma, gyro, falafel and more, the website states. A variety of dips including hummus, tzatziki, spicy hummus and baba ghanouj— which is a dip featuring smoked eggplant and tahini—are available. • Opened April 3 • 7151 Preston Road, Ste. 151a, Frisco • www.sheeshkitchen.com

Now open

1 Alessio Modern Salon The hair salon oers a variety of services including women’s haircuts, extension installation, highlights, balayage, gray coverage and more. • Opened March 1 • 6959 Lebanon Road, Ste. 101, Frisco • www.alessiomodernsalon.com 2 Fifth Third Bank The opening of the Frisco location is the rst of 60 nancial centers planned in North Texas over the next three years, according to an April 22 company

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The renovations include an interior nish-out of an existing 1,440-square-foot building as well as HVAC, plumbing, electrical, and kitchen equipment installation. Hui Lau Shan is a part of phase two of the Frisco Ranch development. Founded in the 1960’s, Hui Lau Shan oers mango-based desserts and traditional Chinese herbal tea. • Opening late 2026 • 9180 Warren Parkway, Ste. 120, Frisco • www.hkhls.com/en 9 Robo Shawarma The restaurant’s menu will feature freshly carved shawarma wraps and plates. • Opening spring 2026 • 7875 Custer Road, Ste. 103, Frisco • www.roboshawarma.com

Relocations

Now open

11 The Cheney Group The real estate group relocated in early April within The Star development. Previously, the company was located at One Cowboys Way, Ste. 160. The Cheney Group, led by Je and Dana Cheney, specializes in residential real estate services, including professional home staging, marketing, and support for buying, selling and property management. • Relocated in April • 3620 The Star Blvd., Ste. 1205, Frisco • www.cheneygroup.com

Closings

13 Moon Valley Nurseries The business oers a variety of plants and farm- grown trees, such as houseplants, vegetables and citrus trees, per the company’s website. Operations manager Brian Johnson said Moon Valley Nurseries also oers several services, such as landscape design and tree care. • Opened March 15 • 7401 Coit Road, Frisco • www.moonvalleynurseries.com/locations/frisco

12 Painted Tree Boutiques All the boutique’s locations have closed, including stores in Frisco and Grapevine, according to a business representative. Painted Tree Boutiques hosted a variety of boutique shops selling gifts, home decor and fashion merchandise, according to the company’s website. • Closed April 14 • 2930 Preston Road, Ste. 200B, Frisco • www.paintedtree.com

What’s next PERMITS FILED WITH THE TEXAS

DEPARTMENT OF LICENSING AND REGULATION

10 Chewy Vet Care The business is slated to open in Frisco’s The Mix development. The veterinarian clinic oers a variety of services including routine and wellness exams, sick and

urgent care, surgeries and dental care. • 5302 Dallas Parkway, Ste. 200, Frisco • www.chewy.com

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Government

BY JACQUELYN BURRER

Frisco to consider Trader Joe’s-anchored project

Frisco officials to review Rivian sales, service center site plan Plans for a new Rivian service and sales center in Frisco are under review. The electric vehicle manufacturer is proposing to lease about 55,230 square feet within a bigger building near the intersec- tion of FM 423 and Rockhill Parkway. Some context Rivian develops and sells electric vehicles and related accessories. The proposed facility would include a service shop, vehicle display area, customer space, storage and conference areas, according to a filing with the Texas Department of Licensing and Regulation. At their April 14 meeting, Frisco Planning and Zoning commissioners approved a request to table considering the facility’s preliminary site plan until May. The item is expected to go back before commissioners at their May 26 meeting.

Plans for Frisco’s first Trader Joe’s grocery store are under review by city officials. Frisco’s Planning and Zoning Commission is expected to consider a zoning change for a nearly 10-acre mixed-use development that could include a Trader Joe’s, according to city documents. While the developer has revised plans in response to staff feedback, city staff are recom- mending denial of the zoning request, citing concerns about the project’s layout, walkability and overall compatibility with surrounding development. What you need to know The proposed development would be located at the southwest corner of Majestic Gardens Drive and Main Street, city documents state. Trader Joe’s officials confirmed they were

Frisco council approves 98-acre warehouse development off SH 121 A new 98-acre warehouse could be coming soon to south Frisco. Frisco City Council voted at an April 21 meeting to approve repealing a previous ordinance and granting a specific use permit for the project. The gist The warehouse project, developed by EastGroup Properties, will provide over a million square feet of office and industrial space across 11 buildings, per city documents. David Hicks, a senior vice president at East Group, said previously that East Group hopes to attract tenants from industries with unique office, showroom and warehouse needs, such as defense and pharmaceuticals. considering plans for a Frisco location in October. The applicant has submitted several versions of the project over the last several years, previously proposing a mix of townhomes, senior living and commercial uses. City documents state the “constantly changing plans” did not focus on walkability and failed to emphasize the Majestic Gardens Drive frontage access. The latest plan places Trader Joe’s at the corner of the site, with a senior living facility on the southern portion. While the current zoning allows the grocery store, the senior living component requires a zoning change. City staff outlined several reasons in their report for recommending denial of the zoning change, including: failure to meet City Council’s open space standards for mixed-use developments and insufficient landscaping. Next steps The proposal was initially scheduled to go before the Planning and Zoning Commission at its April 28 meeting, which was canceled due to a severe weather event. City staff said a new meeting date for the proposal has not yet been determined.

MAIN ST.

Commission rejects auto repair shop Plans are on pause again for a proposed auto repair shop permit near Frisco’s Meadow Hill Estates neighborhood. Frisco’s Planning and Zoning Commission voted April 14 to deny a special use permit request for the repair shop, citing concerns about noise and neighborhood proximity. Commissioners Sean Merrell and Jon Kendall voted to approve the permit. The details The city has considered the repair shop, proposed near North County Road and All Stars Avenue, several times. John Letellier, director of development services, said the applicant has 14 days to appeal the commis- sion’s denial to Frisco City Council. It would require a supermajority vote to be approved.

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Zooming in Frisco City Council held a public hearing on the project in early March and directed staff to prepare an ordinance approving the project, with the con- dition that the developer hold additional meetings with the nearby homeowners association groups. Council members Jared Elad and Burt Thakur voted in March against preparing the ordinance. Frisco officials approved a similar permit for a smaller piece of land in the same spot last year. East Group developers plan to buy more land west of the original property and seek a permit that cov- ers the entire area. City officials said that if council members were to deny the permit request, East Group would still be able to build warehouses as long as they use less than 50% of the total space.

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Election

BY SAMANTHA DOUTY

Incumbent Election results breakdown Frisco elected two City Council members and two Frisco ISD board members May 2. The race for mayor will continue to a runoff election in June. Early voting for the June runoff runs June 1-9 and election day is June 13. SOURCES: COLLIN COUNTY ELECTIONS, DENTON COUNTY ELECTIONS ADMINISTRATION/COMMUNITY IMPACT Winner For more election coverage, go to www.communityimpact.com/voter-guide. Headed to runoff

Frisco ISD board of trustees

Frisco City Council

Frisco Mayor

Place 4

Place 5

13% John Keating 21% Shona Sowell 31% Rod Vilhauer 35% Mark Hill

33% Muni Janagarajan 67% Dynette Davis

10% Sreekanth Reddy 24% Vijay Karthik 66% Laura Rummel

Frisco ISD board of trustees

Frisco City Council

Place 5

Place 6

56% Misty Wamhoff 17% Babu Venkat 27% Sree Mouli Majji

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Education

BY SAMANTHA DOUTY

Q&A: Meet Frisco ISD’s new Superintendent Todd Fouche Frisco ISD named Todd Fouche as the district’s newest superintendent. Fouche stepped into the role in April after his contract was approved by the board of trustees. Fouche replaced Superintendent Mike Waldrip, who served in the position since 2017. Fouche has served in several roles during his 10 years in the dis- trict, most recently as the deputy superintendent. Community Impact sat down with Fouche to talk about his vision as superintendent. Responses have

How do you define success beyond test scores? Hopefully lots of ways. Test scores aren’t unim- portant, but they’re a data point. They don’t tell the full story about a student or a school system. Really, our job is to grow young people, and our job is to grow them academically, certainly, but also personally and in any other way. We want them to grow athletically, we want them to grow performing arts. Basically, we use this term ‘whole child.’ We use this term ‘whole child.’ What that means to me is we want the whole child, all parts of them to grow while they’re with us in Frisco ISD, and I talk a lot about confidence. To me, it’s kind of the X factor. What are your top priorities when it comes to campus safety and security? I kind of think of Maslow’s Hierarchy of Needs a little bit when I think of safety and security and that students really, before they can learn, they need to be fed and they need to feel safe. Our priorities, they’re pretty layered, so strong physical security measures, well-trained staff. We also have recently started the School Marshal program at our elemen- tary level. Our secondary schools have always had school resource officers. As Frisco continues to evolve, how do you preserve what families value about the district? That really kind of jives with what I feel like my strengths are and where I want to go from here. People talk a lot about communication, and to me, communication starts with listening. And so, listening to families, what do they want? Why are they here? What do they want from Frisco ISD? One of the things that’s been a draw for Frisco for years is what we call the Student Opportunity Model. It starts with our high schools being a little smaller than other high schools, so that students can participate in more things. We know that

COURTESY FRISCO ISD

been edited for length, clarity and style. What is your vision as superintendent for Frisco ISD?

students who are engaged in extracurricular activi- ties ... they’re going to be more successful and have a more well-rounded experience. What are you hearing from students, and how does that shape your leadership? Students are awesome to interact with. Students are interesting because they want to be challenged. Students want to be supportive. They want their thoughts and opinions to be valued. It can be through academics or extracurriculars or career pathways. Dr. Waldrip had this group that he called the Superintendent Student Advisory Commit- tee—it’s four students from each high school—so it’s 48 students. I just asked them some open-ended questions. I had so many of them come up to me afterwards and say, ‘We love that you’re asking those questions.’ They want connections. They want it with their teachers. They want it with their schools. I think their need for connection com- pletely reinforces the idea that relationships are what we’re all about.

The first thing is to build on what’s already a great district. Frisco ISD is a very strong school district. At its core, that means ensuring every student feels known, supported, prepared for their future. We want the district to value relationships, meaningful opportunities and academics, fine arts, athletics, career pathways, and stay innovative on what we’re doing. I also want us to be adaptable. Where do you see the biggest financial challenges ahead? Our biggest challenge right now is declining enrollment. Property taxes are the funding mech- anism for the state, and then the state takes all that money and basically funds school districts on average daily attendance. We’re funded when students are enrolled in the school district. We’re seeing this trend right now of a little bit of a decline in enrollment, which means dollars for us.

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Development

BY SAMANTHA DOUTY

Firey to see rst phase done late next year

May: Breaks ground on retail

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

August: Construction begins on hotel and townhomes Q4 2026: Ground breaking on oce space

Q4 2027: Phase one delivered

Q1 2028: Hotel Voeux open

Q1-Q2 2028: Townhomes expected to come online

SOURCE: FIREFLY PARKCOMMUNITY IMPACT

LEGACY DR.

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Firey Park’s rst phase of construction will include building a 45-acre park.

RENDERING COURTESY WILKS DEVELOPMENT

Construction ramps up on Frisco’s Firey Park development

balcony of the hotel looking out onto the illumi- nated chapel the night before their wedding, he said. “[The chapel] is going to really stand out. It’s just going to be like a beacon,” he said. “In my head, it has a real spiritual presence at the end of this pond.” Diving in deeper Firefly Park is being built with people in mind, Wilks said. The roadways will be narrower to make walking from place to place easier. A connection to nature was also important. The 45-acre park is the heartbeat of the develop- ment with a chain of lakes and ponds through- out the project, Wilks said. “Our patios don’t face parking lots,” he said. Looking ahead Dirt is moving to get the retail component vertical, which will be completed late 2027. The hotel and townhomes will start construc- tion in August and be completed in early 2028. Later this year, dirt will also move on the ofice space, which will be constructed in about 14 months. The majority of Phase 1 will be completed in late 2027.

Firefly Park is making headway in north Frisco. The development is going vertical on several aspects of the project including the Aurora—a high-rise multifamily housing development— structured parking and the chapel. The real space is expected to break ground in the coming weeks. All the infrastructure is about completed and retail leasing is underway, said Kyle Wilks, Wilks Development president and CEO. Wilks Develop- ment is the developer behind Firefly Park. “When you come here, it’ll have a completely different feel and energy,” Wilks said. The details Firefly is located between US 380 and PGA Parkway along the Dallas North Tollway. The development is expected to be completed in three phases, with Phase 1 bringing with it: • 120,000 square feet of retail, • 170,000 square feet class A ofice space

“It’s going to feel like you’re in a place that’s really high-end, very urban, but it’s going to have this natural edge,” Wilks said. In terms of retail, the development is about 40% leased and will house about 30 retailers in the irst phase, Wilks said. Tyler’s, Frenchie, Woodhouse Spa and Second Rodeo have already been announced as tenants. “We have a huge list of people who want to be here,” he said. Zooming in One of the key features of the development will be the boutique hotel called Hotel Voeux, which blends French and Texas styles, Wilks said. The hotel will be intermingled with the development as a way to encourage guests to leave their rooms and explore the development. The hotel will pour onto the main plaza connect- ing visitors with all the retail and nature of the project, Wilks said. The hotel was intentionally designed to share a connection with the chapel, one of the unique features of Firefly, Wilks said. The chapel will serve as a wedding venue and event space where it sits on a pond. Wilks envisions brides on the bridal suite

• 233 high-rise units • 187 mid-rise units • 230 for-sale luxury townhomes • 177-room hotel • 45-acre park

FRISCO EDITION

Development

BY JACQUELYN BURRER

Frisco begins construction on Grand Park

Grand Park construction plan Grand Park site 1 Civic Park phase 1 wraps fall 2027 2 Adventure Play phase 2 3 Sports Park phase 3 4 Botanic garden and nature area phase 4

Frisco City Council members pose for a photo before ocially breaking ground on Grand Park during a groundbreaking ceremony April 27.

Construction is ocially underway on the rst phase of Grand Park, Frisco’s long-planned signature park near downtown. City ocials broke ground April 27 on the park, which will span over 1,000 acres just west of the Dallas North Tollway. Frisco Mayor Je Cheney said Grand Park will be a “world-class park” and compared its scale to New York City’s Central Park, which covers about 843 acres. He said Grand Park is one of Frisco’s “20-year overnight success stories,” as the project has been in the works since Frisco voters approved bond funding in 2006. “Today is a true milestone in the future of Frisco,” Cheney said. “This is a generational gift

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SAMANTHA DOUTYCOMMUNITY IMPACT

for this community.” Zooming in

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Grand Park is planned to include community gathering spaces, adventure play areas, sports facilities and a botanic garden with nature areas. The park will be built in four phases, beginning with Civic Park, a 68-acre section planned to feature an amphitheater, pond and walking trails. Future phases are expected to add a children’s section with tree houses, playgrounds, sports facilities and a botanic garden with nature areas.

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GRAND PARK

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BY SAMANTHA DOUTY

Toyota Stadium is under construction with $182 million renovations. Construction started early last year, and portions of it are expected to be completed later this year. The project is funded through a public-private partnership. Partner members include the city, the Frisco Economic Develop- ment Corp., the Frisco Community Development Corp., Frisco ISD and Frisco Stadium LLC, which represents the Hunt Sports Group and the Hunt family, who own the FC Dallas team. “When we started to go down this process of renovation it was 100% about the fan experience and to improve the fan experience,” said Jimmy Smith, chief operating oficer and chief inan- cial oficer for FC Dallas. “This will be the best soccer-speciic stadium potentially in the world Stadium refresh aims to secure 2031 women’s cup

of this size.” The details The renovations will include: • Upgraded club spaces and seating • New luxury suites

The renovations planned for Toyota Stadium in Frisco include adding covered seating above fan seating.

RENDERING COURTESY FC DALLAS

• Q1 2025: Construction begins on east side of stadium • June-July 2026: host Swedish national team • Summer 2026: east side reopens while construction begins on west side of stadium • Q1 2028: entire stadium reopens • 2031: Women’s World Cup Timeline

• New broadcast booths and press box areas • New stadium technology and broadcast capabilities • New LED sports lighting and other audio and visual upgrades • New food service commissaries and kitchens • New public restrooms, concessions and retail outlets • New entrance gates at the stadium’s north, east and west sides

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SOURCE: FC DALLASCOMMUNITY IMPACT

to continue playing at Toyota for the 2025 Major League Soccer season. The same will be done for the west side. “That’s one beneit of being under construc- tion while we’re playing games here, that our fans can see the transformation,” Smith said. The stadium will not just beneit FC Dallas and its fans. Smith said Frisco ISD uses the stadium more than any other entity, and the renovations were planned with student-athletes in mind to allow them to continue playing. All the renovations to the stadium are expected to be completed by early 2028. Looking ahead The renovations weren’t done for the 2026 World Cup, but Smith said they will help elevate

Toyota Stadium to be competitive in securing the 2031 Women’s World Cup. It is still undecided what country will play host during the Women’s World Cup, but the U.S. is in contention with Costa Rica and Jamaica. If the U.S. secures the tournament, Smith envisions Toyota Stadium playing an even larger role than it is for the 2026 World Cup. This year, it will act as a base camp for the Swedish national team, which means the players will practice at Toyota Stadium. “We have already put in our bid for the 2031 Women’s World Cup, and we could have group stages all the way up to quarterinals because of the new stadium,” Smith said. “I think that would be an amazing opportunity.”

• New canopy shade structures • Addition of over 3,400 seats

The east side of the ield will be completed this summer, ideally in time for the irst home game shortly after the 2026 World Cup, Smith said. Once the east side is completed, construc- tion can start on the west side of the stadium. The east side construction includes new club seats, club spaces, new entrances, a new team store and a roof structure that will help combat the Texas sun, he said. While the east side was under construction, the west side remained open to allow FC Dallas

FRISCO EDITION

Transportation

Upcoming projects

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380

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1 Legacy Drive widening Project: Legacy Drive will be widened from Lebanon Road to Stonebrook Parkway and from Stonebrook Parkway to 4th Army Drive. It will be widened and reconstructed. Update: The project is in the design phase and is expected to see construction start later this year. • Timeline: mid 2026-late 2027 • Cost: $20 million • Funding source: city of Frisco 2 Hillcrest Road upgrades Project: Hillcrest Road will be updated from SH 121 to Main Street. Plans for the project have not yet been finalized. Update: The project is in the design phase. • Timeline: mid 2027-late 2028 • Cost: $12 million • Funding source: city of Frisco 3 Oak Street reinvestment Project: Oak Street will be upgraded from Second Street to County Road. Project details are not yet finalized. Update: The project is in the planning phase.

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423

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• Timeline: TBD • Cost: $3 million • Funding source: city of Frisco

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BY SAMANTHA DOUTY

4 Warren Parkway improvements Project: Warren Parkway will be improved from Legacy Drive to Internet Boulevard. Update: Project details are not finalized and the project is in the design phase. • Timeline: early 2027-mid 2028 • Cost: $4.2 million • Funding source: city of Frisco 5 Legacy Drive upgrades Project: Legacy Drive will be updated from Main Street to Panther Creek Parkway. Update: The project is in the design phase and details are not yet available. • Timeline: mid 2027-mid 2029 • Cost: $23 million • Funding sources: city of Frisco, external sources 6 Hillcrest Road construction Project: Hillcrest Road will be constructed to a four-lane roadway from Eldorado Parkway to Main Street. Update: The project is in the planning phase and is part of a developer agreement. • Timeline: early 2028-mid 2029 • Cost: TBD • Funding source: TBD

• Timeline: late 2024-late 2026 • Cost: $11.03 million • Funding source: city of Frisco 10 Eldorado Parkway traffic signal installation Project: A traffic signal is being installed at the intersection of Eldorado Parkway and Research Road. Update: The project is under construction and is expected to be nearing completion. • Timeline: late 2024-mid 2025 • Cost: $250,000 • Funding source: city of Frisco 11 King Road construction Project: King Road is being widened to a three- and four-lane roadway. The project spans from Rose Lane to Witt Road. Update: The project is under construction and is expected to be completed next year. • Timeline: late 2025-mid 2027 • Cost: $12.5 million • Funding sources: city of Frisco, external funding

Ongoing projects

7 PGA Parkway construction Project: PGA Parkway will be constructed from Preston Road to Coit Road. The project will construct a six-lane divided roadway. Update: The project is nearing completion. • Timeline: late 2024-mid 2026 • Cost: $31.1 million • Funding sources: city of Frisco, external funding 8 Teel Parkway widening Project: Teel Parkway will be widened from a two-lane roadway to a four-lane roadway. The project spans from Stafford Middle School to Olive Branch Road. Update: The project is under construction and is expected to be completed early next year. • Timeline: mid 2025-early 2027 • Cost: $9.36 million • Funding sources: city of Frisco, external funding 9 Mahard Parkway construction Project: The project will construct a six-lane roadway from PGA Parkway to US 380. The project is part of the larger Firefly Park development. Update: The project is under construction and is expected to wrap later this year.

A global kickoff From the cover

The outlook

The big picture

Dill said one of the biggest benefits is the opportunity to introduce international and domestic visitors to Frisco. Frisco officials expect to see an increase in hotel room stays with the Swedish national team setting up base in Frisco. The longer they are in the tournament, the longer they will stay, Dill said.

The North Texas FIFA World Cup Organizing Committee expects about 100,000 visitors per day to travel to the broader DFW market the duration of the tournament, said Josh Dill, Visit Frisco’s assistant executive director. It’s unknown how many visitors Frisco will see, but Mayor Jeff Cheney said he anticipates a “spillover impact” from Arlington.

The World Cup is heading to the Dallas-Fort Worth region this summer, and leading up to the event, Frisco is preparing to host the Swedish national team. Although the matches will be played in Arlington, Frisco is positioning itself to be a key player in the area, ocials said. Frisco is one of two base camps in the area, it will host several fan events and is the home to the National Soccer Hall of Fame. The World Cup runs June 11-July 19, with matches starting in DFW on June 14. Nine matches will be played at AT&T Stadium in Arlington, the most for any host city. That has made DFW an epicenter for the World Cup and is why Frisco was selected as a host city, said Jimmy Smith, chief operating ocer and chief nancial ocer at FC Dallas. Teams will arrive in Frisco in early June to train and practice at their designated facility, said Monica Paul, president of the North Texas FIFA World Cup Organizing Committee and director of the Dallas Sports Commission. She said there may not be a lot of fans traveling to base camps, but it’s going to generate increased tax dollars for the city by just having a team staying locally. “This is a huge validation for Frisco, Texas, Toyota Stadium and for us at FC Dallas,” Smith said. “It’s a strong endorsement of the things we are doing here. We know that this is a great soccer community.”

Frisco hotel occupancy tax revenue

Frisco hotel occupancy rates

June July

+73.13%

73%

0% 60% 65% 70% 75%

$0 $3M $6M $9M $12M $15M

67%

65%

64%

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2021-22

2022-23 2023-24 2024-25

SOURCE: VISIT FRISCO/COMMUNITY IMPACT

SOURCE: CITY OF FRISCO/COMMUNITY IMPACT

A closer look

City officials also recently approved a separate agreement with the Denton County Transporta- tion Authority for GoZone microtransit services, an on-demand rideshare service, that will run through at least 2029 in a larger part of the city. The rides cost $3-$5. “We’ve done a lot of planning just to make sure with the visitors here that they’re safe, our people who live here are safe,” Cheney said.

With the World Cup around the corner, Frisco is implementing a new transportation system around Frisco and a micro-transit option for The Rail District and Toyota Stadium. Frisco is partnering with Via Transportation—a company that provides on-demand, shared public transit—to move people around The Rail District. Riders can use the service for free, with the vehicle running every 10 minutes.

World Cup in DFW Base camps 1 Toyota Stadium 2 Mansfield Stadium Where games are played 3 AT&T Stadium

Fan festival 4 Fair Park Broadcast center

5 Kay Bailey Hutchison Convention Center Dallas

New transit operations

GoZone service area

World Cup route

Circulator route

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SOURCE: CITY OF FRISCO/ COMMUNITY IMPACT

35E

SOURCE: FIFACOMMUNITY IMPACT

COMMUNITYIMPACT.COM

BY SAMANTHA DOUTY

Zooming out

Also of note

Arlington will be home to nine matches for the World Cup. Teams start at the group stage and advance as they win. Group stage VS June 14 3 p.m. Netherlands vs. Japan (Group F) VS June 17 3 p.m. England vs. Croatia (Group L) VS June 22 noon Argentina vs. Austria (Group J) VS June 25 6 p.m. Sweden vs. Japan (Group F) VS June 27 9 p.m. Argentina vs. Jordan (Group J) Round of 32

Being a base camp won’t just benefit hotels and the city but local businesses as well, said Christal Howard, Frisco Chamber of Commerce president and CEO. “Beyond the immediate increase in traffic and sales opportunities, this is about long-term visibility,” Howard said in an email. “Frisco will be once again on the world stage. That kind of exposure can influence future tourism, business travel, and even corporate relocation decisions for years to come.” Regionally, the World Cup is expected to gen- erate billions in economic impact, according to FIFA. The chamber, along with Visit Frisco,

hosted an event to help prepare businesses for the potential influx of international visitors. More visitors means more potential revenue that comes into the city through sales taxes, which then are used to reinvest back into city infrastructure. To account for visitors, the National Soccer Hall of Fame will likely extend its hours of operations, said Djorn Buchholz, hall of fame executive director. About 80% of clients are already from out of town, he said. “This is the global moment we’ve all been waiting for and it’s here now,” he said.

June 30 noon Group E 2nd place vs. Group I 2nd place July 3 1 p.m. Group D 2nd place vs. Group G 2nd place

Projected economic impact

Round of 16

Semi-final

$116M safety grants shared with DFW and Houston

4M DFW airport passengers

$2B in North Texas

9 DFW matches

July 6 2 p.m. TBD

July 14 2 p.m. TBD

SOURCES: NORTH TEXAS FWC ORGANIZING COMMITTEE, DFW AIRPORT, FIFA/COMMUNITY IMPACT

SOURCE: FIFA/COMMUNITY IMPACT

The impact

the Hall of Fame, the base camp and the fan event will firmly position Frisco as the focal point and “unofficial headquarters” of the entire tournament. “I hope [for] the families and the kids that get to experience it here in just a couple months that it creates one of those lifelong memories,” Cheney said.

Johansson said in an email. “When I decided to come here, that wasn’t something I was thinking about at all, but now that it’s happening, it feels really special.” Frisco will host a soccer fan celebration outside Simpson Plaza across the street from Toyota Stadium. Smith said he believes that the combination of

FC Dallas may have several players participating in the tournament. Three players are potentially playing for their respective national teams: Croatia, Haiti and Sweden. FC Dallas player Herman Johansson could potentially play for Sweden. Johansson said Frisco is a great environment for a team to base in. “It’s exciting to know Sweden will be here,”

SUMMER SPECTACULAR SCAN TO REGISTER! JUNE 18th - 20th

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