Grapevine - Colleyville - Southlake | February 2023

TOP THREE REQUESTED INJECTIONS B-12 (methylcobalamin)

Why: may boost energy, mood and sleep Recommended frequency: once a week

The B12 Store 3000 Grapevine Parkway, Ste. 325, Grapevine 469-946-8494 www.theb12store.com/grapevine.html Hours: Mon.-Sat. 11 a.m.-8 p.m., Sun. 11 a.m.-7 p.m. Expected time for results: Customers report they almost immediately have less of an appetite and are able to eat less and be satised. Price per injection: $50* *The price is the same if the product is injected by sta or self-injected. Expected time for results: Some customers report results within hours while others say within a day. Price per injection: $25* Magnesium Why: It is a mineral and can help reduce migraines, blood pressure, PMS symptoms and more. Kennon Rider said he takes it because it helps with his leg and foot cramps. Recommended frequency: as needed Expected results: sometimes within a week Price per injection: $30* Extreme lipotropic Why: It helps reduce appetite and cravings, and increases metabolism. Recommended frequency: weekly 3 2

BUSINESS FEATURE

Kennon Rider and his wife, Lisa Reber-Rider, opened The B12 Store in Grapevine in 2021. (Photos by Karen Chaney/Community Impact)

The B12 Store Grapevine store oers all-natural vitamin injections and more W hile working as a university professor and marriage counselor in Dubai, a duo-career path he followed for 35 years, Kennon Rider decided it was time to come back to “The three things we talk about in our 30-second spiel is energy, immunity and weight loss,” Rider said. Regarding how the business name was chosen, BY KAREN CHANEY

Rider said, “About 60% of our customers come in for the B-12 shot, because it is so great for energy, mood and sleep. Then they add other things very often, because they see we have a whole host of injectable vitamins and supplements that are helpful.” Most products are administered via an injection. They do oer a few oral lipotropics, vitamins and nutrients. “The reason we exist is when you take oral vita- mins, they pass through the digestive system, which strips out a lot of the value,” Rider said. “But when you take an injection, it goes through the muscle into the blood stream very quickly, and it is more available to your system.” Rider said he and his sta [all of whom are nurses] recommend products for customers’ concerns. When customers return with results, such as weight loss or growing hair after chemo, they feel successful. “I’ve spent my entire career helping people with mental, emotional and social issues,” Rider said. “I’m still in the people business, but I’m turning attention to physical health and wellness.”

America and opted for a vocational change. “I didn’t want to start over with a counseling practice at my age,” Rider said. “However, it turns out that would have been much easier.” Rider and his wife, Lisa Reber-Rider, bought the rights to The B-12 Store brand and have the license to use the brand in the Dallas-Fort Worth area. The couple opened their rst The B-12 Store in Frisco in Stonebriar Mall in 2020. They opened another location in Grapevine Mills in 2021 then another in The Parks Mall at Arlington in 2022. Rider said he was introduced to the business concept because he frequently traveled back and forth between Dubai and Fort Lauderdale, Florida, where his friends owned a The B-12 Store. “I’d been suering from jet lag for 16 years. I took the B-12 shot when I landed, and it was amazing how much better I did with jet lag,” Rider said. After researching products, spending time at other locations and meeting the owner of the brand, he felt this was something he could do.

GRAPEVINE MILLS BLVD..

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