North San Antonio Edition - January 2022

BUSINESS FEATURE

BY TRICIA SCHWENNESEN

The gym’s philosophy is “Master Your Power,” a motto seen throughout the workout areas.

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Simon ‘Wallaby” Toozo, PowerMaster Fitness manager and health coach, demonstrates the high-performance Life Fitness Summit Trainers, located on the lowest level of the gym. The equipment is a total-body cross-training climber.

PowerMaster Fitness has a cannot-miss, newly painted bright blue roof and racing-style graphics.

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PowerMaster Fitness Gym aims to challenge members to reach goals in 2022 A lan Cerwick has been described as an “avid tness and workout guy” since his days playing football for the University of

“POWERMASTER FITNESS IS A CONCEPT I’VE BEENVISUALIZING

FOR SOME TIME.” ALAN CERWICK, PRESIDENT AND CEO OF VP RACING FUELS AND POWERMASTER FITNESS

aordable prices, then shopped for a location before settling on Hill Country Village, he said. “We liked this location because of its history and its proximity to [US] 281,” Merz said. The gym oers personal training, nutrition coaching, strength training and classes that are free to members, including Silver Power for seniors, Bun Burner, High-Intensity Interval Training (HIIT) Octane, and Pound—a unique class that includes drumsticks. The gym is also adding instructors and classes such as yoga and bootcamp. So far, the gym has about 400 members, but with the new year and resolutions, they expect to grow. There are two memberships, neither of which require a contract. The basic plan, called Power, is $29.99 a month and includes access to the gym and its equipment, group classes plus one session with a personal trainer or nutritionist, and a body scan. Power Plus is $44.99 per month and includes the basic membership plus three free sessions with the personal trainer or nutritionist, and a monthly body scan. Military and rst responders are eligible for a discount. What really sets the gym apart is its underlying philosophy, “Master Your Power,” or to be “the best you” possible, Merz said. “We feel somebody coming into the club, we want to teach them to master themselves and to master their power,” Merz said. “You can do all the sit-ups in the world but if you don’t have the right diet you’re not going to lose your beer belly. It’s not going to make a dierence and that’s what ‘master your power’ is all about.”

Kansas, according to his business spokesman. But working out had always been a hobby or something he did in addition to his day job as president and CEO of VP Racing Fuels, the ocial fuel for more than 60 sponsored series in every motorsport imaginable. As a businessman, Cerwick is always looking for new opportunities and ways to diversify. The COVID-19 pandemic brought with it just such an opportunity and one that enabled him to bring his hobby into his professional portfolio. In August 2021, Cerwick opened PowerMaster Fitness, a 13,759-square-foot gym housed in the corner of a retail strip center o the southbound access road of US 281. “PowerMaster Fitness is a concept I’ve been visu- alizing for some time,” Cerwick said in a statement. “We’ve been ‘Makin’ Power’ at VP for decades, and with my personal interest in health and tness, it seemed a natural extension for business diversica- tion. PowerMaster will be helping members ‘Master their Power.’” It took three months to renovate the space, which has been home to a gym since the late ‘80s, said Bob Merz, director of brand management and licensing for VP Racing Fuels Inc. and PowerMaster Fitness. “The facility is really cool, it’s on ... three levels,” Merz said. They purchased top-of-the-line equipment at

PowerMaster Fitness 15747 San Pedro Ave., Hill Country Village 210-846-0252 www.powermastertness.com Hours: Mon.-Thu. 5 a.m.-10 p.m., Fri. 5 a.m.-9 p.m., Sat. 8 a.m.-6 p.m., Sun. 8 a.m.-4 p.m. accountability and support. Four champions will be named. Prizes include a free month, a parking space, four sessions with the trainer or nutritionist, and $50 in merchandise. Sign up by Feb. 14. Cost: $25 Participate in the quarterly Transformation Challenge The four-week challenge includes webinars, JUMPSTARTING 2022 PowerMaster Fitness oers ways to track progress in casual competition. For January, the gym is oering the rst month of membership free.

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