North Central Austin Edition | May 2022

COMPILED BY SUMAIYA MALIK & DARCY SPRAGUE

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4309 S. First St., Austin, on April 18. The business moved into the former site of Axis Chiropractic. V.I.P. oers ad- justments, postural analysis, a physical therapy room, in-house X-rays and more. Appointments can be made in person, by phone or online. 512-809-1113. www.vipchiropractic.care NEW OWNERSHIP 7 Independent live music booking and creative agency Resound Presents and events service Heard Presents will merge, the companies announced May 5. The merger will expand the compa- nies’ services for artists, sta and fans. Resound will continue to specialize in producing, presenting and market- ing shows, while Heard will continue handling venue operations, including management, concessions and event production. The companies will open a new headquarters at 211 E. Alpine Road, Ste. 100, Austin, and employ 18 total sta. www.resoundpresents.com IN THE NEWS 8 Gordon Butler was named the new CEO of Boys & Girls Clubs of the Austin Area eective May 16. Prior to accepting the position, Butler was the assistant superintendent for sta and student services at Carroll ISD. BGCAA has served the Austin area for 54 years, and its clubs provide services for nearly 7,000 registered members. The nonprot serves children ages 6-18 at 20 locations in schools, community centers and public housing sites across Austin. BGCAA has a South Austin location 1201 W. Live Oak St., Austin. www.bgcaustin.org

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rant also features several cocktails with nonalcoholic options available. Maie Day’s operating hours will be 3-10 p.m. with brunch service planned for the future. The restaurant is located inside the South Congress Hotel and took over the space housing the hotel’s New American restau- rant, Central Standard. Central Standard’s last day was April 2. www.maieday.com 3 Rue 21 opened a location in Barton Creek Square on April 23. The new store is located next to Abercrombie & Fitch on the lower level of the mall. The casual apparel store oers options for men and women in standard and plus sizes. It also sells a variety of accessories, including jewelry, bags, sunglasses, belts and more at 2901 S. Capital of Texas Hwy., Austin.

construction on the 11-acre lot, which was previously home to La Bare. The building is designed by architect Fred Hubnik, who is behind other Austin venues such as Whislers, Armadillo Den and Sour Duck Market. NoCo Hospitality opened Higher Ground in 2021 and is led by partners Charles Ferraro and Paolo Soriano. The venue is expected to open in fall 2022. The project is being funded by Elevate Development Partners, NoCo Hospitality and C3 Presents. 5 ATN Corp: Night Vision and Thermal Imaging Optics will open a store inside Barton Creek Square Mall in July at 2901 S. Capital of Texas Hwy., Austin. ATN Corp. is a manufacturer and developer of tactical night vision and thermal imaging optics for hunters, outdoor enthusiasts, military members and law enforcement. Products include goggles, binoculars, scopes and cameras. www.atncorp.com RELOCATIONS 6 V.I.P. Chiropractic Care relocated to 3115 S. First St., Ste. 101, Austin, from

1 French luxury brand Hermès opened its rst store in Austin at 1221 S. Congress Ave., Ste. 104, Austin, on April 30. The new Hermès store oers two oors of men’s and women’s ready-to-wear col- lections; perfumes; beauty; jewelry and watch collections; home items; acces- sories, including handbags, scarves and belts; and a large shoe salon. The SoCo location is the brand’s third retail outlet in Texas. The independent family-owned company keeps the majority of its pro- duction in France. 737-309-0530. www.hermes.com 2 The team behind Southern restau- rant Olamaie and hospitality group New Waterloo opened Maie Day , a new steak restaurant, at 1603 S. Congress Ave., on May 1. Maie Day oers several steak dish- es—porterhouses, ribeyes, chicken-fried steaks and butcher’s steaks—along with seafood, salads and desserts. The restau-

www.rue21.com/store COMING SOON

4 NoCo Hospitality has leased 110 East Riverside, where it will open an unnamed nightlife venue in partnership with C3 Presents and Elevate Development. A 12,000-square-foot venue is under

NORTH CENTRAL AUSTIN EDITION • MAY 2022