McKinney November 2020



Celebrate 41/#0%' This Holiday Season



O ! cials celebrateAT&T Byron Nelson’smove toMcKinney O ! cials with the Salesmanship Club of Dallas and the McKinney Chamber of Commerce cut the ribbon on the AT&T Byron Nelson Tournament’s planned move to TPC Craig Ranch in McKinney. (William C. Wadsack/Community Impact Newspaper)

and a creative place to play. And there’s no better play than what’s exempli " ed at the Byron Nelson.” While the Byron Nelson has not conducted an o ! cial study since its 2013 tournament, an estimate from 2008 and the 2013 study showed the event’s annual economic impact was just over $40 million, Tournament Director Jon Drago said earlier this year. Lisa Hermes, president and CEO of the McKinney Chamber of Com- merce, said the region is excited to come together for the event. “There’s a sense of cooperation and partnership among our county,” Hermes said. “I think that just plays so well into the values and the orga- nization of the AT&T Byron Nelson.” Since 1968, the AT&T Byron Nelson has raised $167 million for the Momentous Institute, according to Mike McKinley, president of the Salesmanship Club of Dallas, the host organization for the tournament. Momentous Institute provides social and emotional health support for children and partners. and it has helped nearly 6,000 children and families in North Texas, McKinley said. “All the proceeds of the tourna- ment bene " t the charities and the programs of the Salesmanship Club, which is operated by the Momentous Institute,” McKinley said. He said tournament hospitality is already 77% sold, with more than 95% of customers committed to multiyear deals.


Local o ! cials welcomed the AT&T Byron Nelson Tournament to the TPC Craig Ranch golf course in McKinney on Nov. 10 with a ribbon-cutting ceremony for the May 2021 event. David Craig, who developed the Craig Ranch community and founded its golf club, said the course at 8000 Collin McKinney Parkway, McKinney, was built with the intention of even- tually hosting a major event, such as the AT&T Byron Nelson Tournament. “This is a dream come true for me. I believe it’s a dream come true for the city of McKinney and Collin County and the region,” Craig said. A stop on the PGA Tour, the Byron Nelson is a weeklong event with four days of competition designed to celebrate the sport of golf, o ! cials said previously. It was announced that McKinney would be the tourna- ment’s new home April 15, relocating from Trinity Forest Golf Club in Dallas. The " ve-year agreement with course operator ClubCorp will keep the tournament at TPC Craig Ranch from 2021-26, and the competition will continue to be held each May, as per tradition. As a televised event, tournament o ! cials said, the event will bring international attention, as well as visitors and business oppor- tunities, to McKinney. “In McKinney, we have a simple vision,” McKinney Mayor George Fuller said. “It’s [to] provide a tre- mendously safe environment to live, a prosperous opportunity to work


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