Keller - Roanoke - Northeast Fort Worth | January 2023

BUSINESS FEATURE

BY CODY THORN

GoodGuys Rod & Custom Association California-created business moves headquarters to Texas Motor Speedway in Forth Worth O ne of the newest additions to the Texas Motor Speedway is not on the track, but rather in one of the many oces that overlook it. The GoodGuys Rod & Custom GoodGuys’ car shows is like being a Dallas Cowboys season-ticket holder. “This is something you think about all weekend,” he said. “Instead [of showing up at AT&T Stadium], you are showing up at the Texas Motor Speedway for a Friday, Saturday and Sunday.”

GoodGuys Rod & Custom Association hosts car shows across the nation. It held two events in Fort Worth in 2022. (Photos courtesy GoodGuys Rod & Custom Association)

Association opened its new head- quarters in Northeast Fort Worth in June, moving a company that started in 1983 in California to the 10-story Lone Star Tower. While being based in Fort Worth, the company’s mailing address is in nearby Roanoke. Created by Gary Meadors, the business hosts car shows across the country, with 14 scheduled for 2023. The year starts in Fort Worth from March 10-12 with the 13th Annual Spring Lone Star Nationals and will return to the area Sept. 29-Oct. 1 for the 30th Annual Summit Racing Lone Star Nationals. In between, the business will host car shows in California, Ohio, Tennessee, North Carolina, Washing- ton, Colorado and Arizona. According to the website, two-day events draw up to 40,000 visitors, while three-day events can top 100,000 visitors. “We are the Disneyland for gearheads,” Chief Operating Ocer Andrew Ebel said. “This is a really important part in these people’s lives. We are lucky they chose us to come and spend a weekend with us.” Ebel said the level of invest- ment for the regular attendees at

GoodGuys has had connections to Fort Worth since the start, as it hosted a car show the year the Texas Motor Speedway opened in 1996. GoodGuys started with hot rod enthusiasts meeting in Pleasanton, California, and now has more than 70,000 members in the association, Ebel said. Meadors died in 2015, and his son, Marc, is the majority owner and chief executive ocer. Marc moved to the Fort Worth area in 2021, and the company’s head- quarters followed a year later. Ebel stated the company looked at the cost-of-living dierences between California and Texas when deciding on the move. The company will still have an oce in California, though its top executives’ oces are now in Fort Worth. “We considered a lot of things, but at the end of the day we have been talking about nding economic savings,” Ebel said. “It has been a really good experience for all of us who relocated, and we have hired our rst employees. It has been a nice transition.”

Two of GoodGuys’ 14 planned car shows for 2023 will be in Fort Worth.

“WE ARE REALLY A FULL CIRCLE, ONESTOP DESTINATION FOR PEOPLE WHO WANT TO ENJOY CARS AND HAVE A GOOD TIME DOING IT.” ANDREW EBEL, GOODGUYS ROD & CUSTOM ASSOCIATION CHIEF OPERATING OFFICER

GoodGuys Rod & Custom Association 3545 Lone Star Circle, Fort Worth 800-777-1258 www.good-guys.com

35W

EARNHARDT AVE.

LONE STAR CIRCLE

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KELLER ROANOKE NORTHEAST FORT WORTH EDITION • JANUARY 2023