INVESTMENT PROFILE: PFLUGERVILLE, TEXAS FEATURED ARTICLE
Finding the Sweet
Spot in Central Texas
Entrepreneurial spirit, diverse workforce fuel business success in Pflugerville. C ooking up the right mix for an effective business plan may sometimes mean following a non- traditional recipe. Patricia Bedford did just that when
by RON STARNER ron.starner@siteselection.com
who adhere to her motto: “A party without cake is just a meeting.” Bedford moved to Pflugerville in 2016 while she was still working in Corporate America as an engineer. “I picked this as the place I wanted to settle down and build my life. I started doing the
trailer I have now. I opened my trailer in downtown Pflugerville that December.” The business grew so fast that she plans to expand into a bricks-and-mortar shop in town soon. “I moved here from Dallas, but I’m originally from Austin. I moved back here when I got a job offer from Dell,” says Bedford. Why Pflugerville? “I found it to be an up-and-coming city with lots of potential. It was not that far from where I would be working, and it was not too far from where I grew up in Austin,” she notes. “A candidate who is now mayor reached out. He asked what I needed as a small business. I was able to get engaged quickly as a small business. The community embraced me.” Embracing local flavor is her secret ingredient, she adds. “I offer home- cooked goodness. I use premium ingredients and bake from scratch. I
she launched her Suga’s Cakery business a few years ago in Pflugerville, Texas. After a successful 10-year career in computer engineering in the Austin area, Bedford decided it was time for a change. So, she exchanged her slide rule for a spatula. “My late grandma, who everyone called ‘Suga,’ inspired the whole thing,” says Bedford. “It started as a hobby years ago as a way to keep my family together. Eventually, my friends and family said, ‘You should turn this into a business.’” That business became Suga’s Cakery, named after the family matriarch, and today it enjoys a following of cake lovers
Patricia Bedford, Suga’s Cakery
business full-time in 2018, but I was still working from home,” she adds. “Around the summer of 2020, I did a Kickstarter campaign to raise money to get the food
512.251.7799 | pfchamber.com
14
58
SITE SELECTION
JULY 2022
Powered by FlippingBook