Conroe - Montgomery Edition | February 2021

Sweet Texas Treasures Boutique’s designs can be found in shops across the country.


Business owner Morgan Calhoun opened Sweet Texas Treasures Boutique in Montgomery in September 2016.


Sweet Texas Treasures Boutique

The boutique oers custom-designed apparel in addition to accessories.

Sweet Texas Treasures Boutique 15949 Hwy. 105 W., Ste. 60, Montgomery 936-703-5332 Hours: Mon.-Wed., Fri.-Sat. 10 a.m.-6 p.m.; Thu. 10 a.m.-7 p.m., Sun. 11 a.m.-4 p.m.

Shop specializes in handmade, Texas-inspired patches for apparel, accessories

L ocated on Hwy. 105 in Montgomery, Sweet Texas Treasures Boutique oers a variety of custom-designed apparel and accessories patterned with handmade patches in Texas-inspired shapes ranging from pickup trucks to longhorns. “What’s awesome about all of our designs is no two are the same,” owner Morgan Calhoun said. “It’s unique to each individual who purchases it.” The boutique’s colorful aesthetic and branding are displayed through- out the store on patches, scrunchies and makeup bags. “I’m from Pasadena, Texas, so I grew up around the Hispanic culture and really took it on,” Cal- houn said. “I had a esta-themed wedding. I just love culture; I love colors; I love ... diversity—especially in today’s day and age—so my BY ADRIANA REZAL

designs represent that.” Six years ago, Calhoun began making her own clothing designs and selling them online through the e-commerce website Etsy. Two years later, Calhoun opened Sweet Texas Treasures Boutique. “Eventually the fabric started taking over my home,” Calhoun said. “I was making stu not only for Etsy, but doing little craft shows on the weekend, and then it grew from there.” Although Calhoun still sells merchandise online through social media platforms, she said customers enjoy the experience of shopping in the brick-and-mortar boutique. “I have people who will drive two hours just to shop here,” Calhoun said. “We’ve kind of built a name for ourselves as far as something unique that you can’t nd anywhere else.” In April, Calhoun began making

face masks using the boutique’s token fabrics in response to the coronavirus pandemic and donated some to health care workers. At $25 each, Calhoun said the boutique has since sold over 4,000 masks, which has helped the business stay aoat. “[The masks] helped my business survive while we were closed,” Calhoun said. “I think there was one day we sold 200 online in one day.” In March 2019, Sweet Texas Treasures Boutique opened a sec- ond location in Conroe and a third location specically for production in November. “I’m ever so grateful for the community here and the Greater Houston area just because I love Houston myself, but being out here is awesome,” Calhoun said. “Espe- cially when we reopened, the love that I’ve seen from the community has been phenomenal.”





223 N. Main St., Conroe 936-521-1009

Hours: Mon.-Fri. 10 a.m.-6 p.m., Sat. 10 a.m.-7 p.m., closed Sun.







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