BUSINESS FEATURE DevinDesigns Flowers Grapevine orist specializes in custom arrangements D arla Denton, owner of Devin Designs Flow- ers, has deep roots in the oral industry. While growing up, she loved helping her grandfather tend his rose garden. In junior high, she worked at a ower shop in Anaheim, California. That rst ower shop was a liated with Florists Telegraph Delivery, or FTD. FTD master designers, who traveled the country teaching the company’s designs, were based where Denton worked, allow- ing her to learn from some of the best in the eld. After working at multiple orist shops, Denton decided she was ready to start her own business. She began selling ower arrangements from her house, and as business increased, she moved to a warehouse in Watauga, Texas. In 2009, she found herself smitten with a Grape- vine storefront. “I saw a big ‘for lease’ sign in this window. I looked up, and it said, ‘Florist.’ I peeked in and saw that cooler, and I was in love,” Denton said. On Mother’s Day 2010, Devin Designs Flowers went from a warehouse to a retail business. Denton said she purchases owers from local wholesalers and grows bulbs in her at-home greenhouse in Southlake. During peak seasons, she increases inventory. “When I know I‘m going to get so many orders, I can order the big, beautiful combination boxes,” Denton said. Orders often represent the circle of life, from births to funerals, she said. The shop also arranges owers for weddings, churches, special events and birthdays. Roses are a popular choice. “My roses come from Ecuador; you don’t see them in the grocery store,” she said. “I’m a orist, so I need to be a step up and have a nicer quality.” BY KAREN CHANEY
DEVINDESIGNS FLOWERS OFFERS ONE OF A KIND FLOWER ARRANGEMENTS. PRICES FOR THE DESIGNER’S CHOICE ARRANGEMENTS START AT $65.
PHOTOS BY KAREN CHANEY COMMUNITY IMPACT NEWSPAPER
Rebecca Williams, left, and Rebecca Binket assist with an arrangement featuring dusty rose roses.
Owner Darla Denton said Devin Designs Flowers shares its name with her daughter, Devin.
DevinDesigns Flowers 457 E. Northwest Hwy., Grapevine 817-481-7818 www.devindesigns owers.com Hours: Mon.-Fri. 8 a.m.-6 p.m., Sat. 9 a.m.-5 p.m., Sun. closed
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