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According to a December report from Placer.ai, a rm that uses location data from mobile devices to track commonly used routes to a destination, The Star has comparable foot tra c versus similar shopping venues.
The Star in Frisco: 416.4K
Legacy West: 619.2K
Stonebriar Centre: 1.27M
Frisco Square: 70.3K
The Star in Frisco: 295.8K Legacy West: 449K
Stonebriar Centre: 836.5K
Frisco Square: 55K
0
300K
600K 900K
1.2M 1.5M
SOURCE: PLACER.AI COMMUNITY IMPACT NEWSPAPER
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WALK-ONS
Placer.ai indicated visits from late November through December for surrounding mixed-use developments and shopping centers rival The Star.
400K
Stonebriar Centre
300K
Legacy West
enroll@behaviorexchange.com behaviorexchange.com
972.312.8733
200K
100K
The Star in Frisco
Frisco Square
0 Nov. 29-Dec. 5
Dec. 6-12
Dec. 13-19
Dec. 20-26
SOURCE: PLACER.AI COMMUNITY IMPACT NEWSPAPER
Lombardi Cucina Italiana is expected to open at The Star in mid-February. Dinardo said to expect authentic Italian cuisine and a selec- tion of wines. He added that The Star was “ahead of its time” when it rst opened in 2016. Dinardo said most mixed-use developments need some years to “get where they need to be.” Now, with an array of new attrac- tions opening soon at The Star that the restaurant group believes in, Dinardo said The Star’s focus on new o erings convinced his company to sign on the dotted line. “We decided to partner [with The Star] because of the new vision that they had for the plaza,” Dinardo said. “We gured it was the best spot for us to put a new concept and a 45-year anniversary showcase piece.” Lombardi Family Concepts is based in north Dallas, but Dinardo said The Star over the next few decades is
going to nd itself standing among ambitious developments such as the Fields entertainment district and PGA Frisco. He predicts the city will be the eventual “epicenter of themetroplex.” Estis said the Cowboys feel positive about the continued interest at The Star. Announcements on future o er- ings at the entertainment district are still pending, he said. About 30 acres of land at The Star still remain undeveloped, he said, which could also result in expanded space for The Star District if “the time was ever right.” “I don’t know if we could have ever thought … that we would see the mas- sive growth of everything around us,” Estis said. “I just think it bodes very well for long-term success of our ten- ants in the retail district.”
For more information, visit communityimpact.com .
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FRISCO EDITION • FEBRUARY 2022
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