Frisco February 2022

SHUFFLE STOREFRONT New restaurants and businesses are replacing now- closed establishments at The Star in Frisco.

Phase 4 of development at The Star could result in more people spend- ing time at The Star and the Omni Frisco Hotel. Plans for the tower include an 8,000-square-foot amenity lounge with a deck alongside a 100-seat con- ference center. The attractions in The Star District are drawing the attention of companies nationwide, Estis said. In addition to the shopping and din- ing district, The Star in Frisco is home to Baylor Scott & White Sports Ther- apy at the Star and the headquarters for Keurig Dr Pepper. “The more oce space we build on The Star, that’s creating some density with people that are obviously then going to utilize all elements of The Star,” he said. Mayor Je Cheney owns Cheney Group at Monument Realty, which is located inside an existing corpo- rate building at The Star. He said the sheer presence of The Star lends itself to what many city leaders expect to happen with the PGA Frisco develop- ment: a halo eect. The perfect case in point oered by the mayor was the development of the Frisco Station corporate campus right next to The Star. Cheney said original plans for the complex called for one single low-rise oce building. Now, the 55-acre site has completed three of ve planned oce buildings and boasts the Canyon East park and trail system. “The Dallas Cowboys are the No. 1 brand in the world, so you can’t get much bigger than that,” Cheney said. “Because of The Star going on the cor- ner, [Frisco Station has] transformed into a multibillion-dollar vision.” Cheney added that the 20-year, $7 billion master plan for redevelop- ment at Hall Park was inuenced by The Star. Hall Group’s eventual new oce tower, boutique hotel and pro- grammed park will complement the future performing arts center. The arts center, projected to cost $67 million, is funded by a public-pri- vate partnership among Hall Group, the city of Frisco and Frisco ISD. It will be directly across from the Hud- dle sculpture at The Star. “That’s going to really create a unique district where it’s blending the world of sports and art,” Cheney said. Regional growth Danilo Dinardo, vice president of Lombardi Family Concepts, said his company has studied growth and development in the region north of Dallas for over 45 years.

Key

Coming soon Relocation Now open Closings

Roti Grill is expected to open at its new location in early 2022. (Courtesy The Star)

Tri Tip Grill

COWBOYS WAY

The Gents Place

THE MAP SHOWN IS A NONCOMPREHENSIVE MAP OF CLOSURES AND OPENINGS

Future oce tower

CrushCraft Thai Eats

Lincoln Experience Center

Sidecar Social

BirdieBox

Trophy Park Sports Lounge

WINNING DR.

DNT TOLL

Snowbird Cocktail Lounge & Kitchen

The Glen and Monarch Stag

Lombardi Cucina Italiana is expected to open in February. (Courtesy The Star)

WARREN PKWY.

A RISING STAR Work is underway on a new oce tower near Dallas North Tollway at The Star in Frisco.

us,” Derek Simms said of The Star. The Simmses specialize in the “din- ner and after-dinner” transition, they said, mentioning how J.Theodore and Rare Books have “totally dier- ent vibes” despite being in the same building. The Glen and Monarch Stag will follow a similar model, since the suite onWinning Drive will be divided into two spaces. “What we’re excited about is this new feel is going to be like this cool, chic, intimate spot, because we’re dividing it into two restaurants,” Sheree Simms said. Venues that closed at The Star in 2021 include Trophy Park Sports Lounge and Tri Tip Grill. Estis said it is natural for some businesses to shut down. Moreover, he said the COVID-19 pandemic likely led to some of the closures. In 2022, The Glen and Monarch Stag will be joined by Lombardi Cucina Italiana, Snowbird Cocktail Lounge & Kitchen and Sidecar Social, accord- ing to The Star. In addition, Roti Grill will move from its original location on Winning Drive to a larger space on Gaylord Parkway. “Some shuing is normal. I think if you look around at most entertain- ment districts … naturally, you’re going to see that,” Estis said. “But I think our focus on the future is nd- ing great operators and great opera- tor partners.” The halo eect Estis said the new oce tower in

11 stories 313K square feet

An oce tower is set to be complete by the rst quarter of 2023 at The Star on the northeast corner of Dallas North Tollway and Cowboys Way, Frisco.

SOURCE: THE STAR IN FRISCOCOMMUNITY IMPACT NEWSPAPER

RENDERNG COURTESY HKS ARCHITECTS

at The Star and said they noticed sev- eral others outside, looking to see where the night would lead them. They, too, sought a transition from dinner to nightlife that catered to 30-somethings with drinks, “maybe dancing if you want” and space to lounge, Sheree said. “There were so many people try- ing to do something there, and there was really a lack of product,” Derek Simms said. Meandering around The Star led to inspiration when the Simmses peeked inside an open suite on Winning Drive, appraising its size for The Glen and Monarch Stag. They said phone calls to real estate agents and coordi- nation with The Star sealed the deal. “They are in it to win it, and we feel that they have really stood behind

CONTINUED FROM 1

opportunities,” Estis said. “We’re bringing some best-in-class tenants that will just continue to create new and fun experiences.” ‘In it towin it’ Sheree and Derek Simms, owners of J.Theodore Restaurant & Bar and Rare Books Bar in Frisco, said a recent night out for dinner at The Star led to their decision to open two new con- cepts there. The Glen will feature seafood and performances by aerial artists. It will be next door to Monarch Stag, a whiskey and cigar lounge. Both are slated to open in April, according to the Simmses. The couple had just nished dining

COMMUNITY IMPACT NEWSPAPER • COMMUNITYIMPACT.COM