Cedar Park - Leander | July 2020

The boutique oers clothing, gifts and cannabidiol products. (Taylor Girtman/ Community Impact Newspaper)

Holly Harris (center) and her sta are pictured at the Leander business. (Taylor Girtman/Community Impact Newspaper)

BUSINESS FEATURE

My Steel Magnolia Old Town Leander boutique aims to create a warm and friendly space for all shoppers A fter seeing an absence of local clothing BY TAYLOR GIRTMAN

Squash blossom necklace, $47

Océane chemise, $75

Isadora jumpsuit, $49

recent months were “devastating” to the boutique’s growth. As with the rest of

and gift boutiques in her hometown, Holly Harris coupled her retail and management skills and opened My Steel Magnolia in Old Town Leander in 2019. The boutique, which reaches its one-year anniversary July 29, sells clothing with inclusive sizing, a broad gift selection and a cannabidiol product line. Over recent months, the boutique has branched out from a clothing focus to create a gift variety for all occasions. Harris said she wants her shop to be where people look for gifts for birthdays, anniversaries and holidays. Harris said her goal was to build a boutique with high-quality products at reasonable prices. She said it was important to build a warm, friendly environment for customers to come to again and again. The sta is what makes the boutique unique and gives the shop a “good vibe,” she said. “We all pride ourselves on the fact that we have a really, really great base of customers, a good following and customers who really have sup- ported us—and are supporting us now that we’re back open,” she said. The boutique is located on Willis Street in Old Town Leander, which is an area that the city is aiming to grow with more businesses and a city park. Harris is hopeful that the city will put resources into expanding Old Town and drawing people to the area. “I think that we have a prime opportunity to really make a huge dierence for the community if Leander puts in all of the money and the resources to help it grow,” Harris said. In its rst year, Harris said the boutique worked to establish a supportive customer base, but

the retail industry, the boutique closed its doors for several weeks during the coronavirus pandemic. Store inventory was stocked

Happy paddle board, $25.30

Fizzy Navel bath bomb, $8.50

up in anticipation of the Old Town Festival in May, but the postponed event left the boutique with a surplus of products. Luckily, customers continued sup- porting the boutique through the pandemic, Harris said. “The future is crazy, but so far—knock on wood—we’re still here,” she said. She hopes the recent push to support small businesses lasts beyond the pandemic. “We’re really leaning on the community to

Hat variety, $15+

Gypsy Soul mug, $16

(Photos courtesy My Steel Magnolia)

My Steel Magnolia 106 W. Willis St., Ste. C, Leander 512-839-1444 www.mysteelmagnolia.com Hours: Tue.-Fri. noon-5 p.m., Sat. 11 a.m.-5 p.m., Sun. 1-6 p.m. , closed Mon.

help keep us alive, and so it’s a big appreciation for the community, but it can’t stop,” Harris said. “We’ve got to keep doing that for all of our small businesses.” BEHIND THE NAME Harris found the name My Steel Magnolia as a play on her favorite movie—the 1989 classic “Steel Magnolias.” She said she loved the movie’s stories of friendship, especially since two of her long-time college friends work with her at the boutique. “I love the movie, and it brings joy to me,” Harris said.

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CEDAR PARK  LEANDER EDITION • JULY 2020

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