Frisco | July 2024

Government

BY ALEX REECE

The redeveloped Rail District will include a Fourth Street Plaza that will feature pedestrian-friendly walkways, something survey respondents indicated they would like.

RENDERING COURTESY CITY OF FRISCO

Downtown survey results show walkability wanted

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A Visit Frisco survey aimed at gauging residents’ thoughts on The Rail District shows most residents want the area to become more pedestrian friendly and vibrant, which ocials hope to accomplish in its redevelopment. Now that the discovery phase of the branding eort is com- pleted, Visit Frisco sta can move forward with the information gathered, Marketing and Com- munications Director Cori Powers said at a June 4 City Council meeting. Breaking it down Visit Frisco’s survey received 872 responses before it closed May 6, Powers said. “We’re thrilled so many passionate people shared their important ideas and insights with us,” Powers said in the release. When asked to describe The Rail District, residents’ answers included the words: • Small

Survey participants

2% Business owners

1% Students

3% Rail District employees 5% Rail District residents 6% Other

48% Frisco residents

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13% Occasional visitors

22% Regular visitors

SOURCE: VISIT FRISCOCOMMUNITY IMPACT

When asked to envision a rede- veloped Rail District, residents’ answers included: • Accessible

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• Vibrant • Inviting • Fun

The brand will include many of those core themes, Powers said. Stay tuned Powers said she will continue updating council members at future meetings before the brand is nalized and rolled out in August.

• Congested • Disjointed • Quaint

COMMUNITYIMPACT.COM