BUSINESS FEATURE Osteostrong Programs improve bone density in west McKinney E llen Allam’s own health concerns inspired her to open Osteostrong in McKinney in Osteostrong is useful for people who have lost bone density and athletes looking to strengthen their skeletal system, she said. BY SHELBIE HAMILTON
September 2021. Allam was diagnosed with osteope- nia and osteoporosis, two conditions that a ect bone mass and density. While researching alternatives to bone density medications, she found Osteostrong, a skeletal strengthening program. She was the rst person in line at the Frisco Osteostrong location when it opened in 2019, she said. After two years of membership at the Frisco location, she was inspired to open her own location just ve minutes from her home. “One thing led to another, and I thought, you know, ‘Osteostrong is working well for me and I’m tired driving to Frisco; I think I’ll just open one in McKinney,’” Allam said. The business franchise provides osteogenic loading, a process that uses a four-machine robotic mus- culoskeletal development system to target the skeletal system. The “loading machines” work by putting impact on the bones and triggering an adaptive response. By continuing the loading sessions over time, bones can regain density lost due to age, she said. “They look like gym machines, but they don’t operate like them,” Allam said. “They allow you to put many, many multiples of your body weight on your skeletal structure, so what you’re strengthening is your foundation.”
The business is membership-based and clients are able to do a loading session once per week, Allam said. The 10-minute sessions begin by standing on a vibration platform, followed by a session coach walking a client through the four loading machines. The machines target four di erent parts of the skeletal system, including the upper body, the lower body, core and posture. “[The machines] target di erent areas of the skeleton, and your muscles do get targeted as well but more [so] you gain muscle density,” Allam said. “It’s not like a gym where you go get muscle de nition.” Clients can nish a session by using add-on services, such as pulsed elec- tromagnetic eld mats to aid in pain relief, red-light therapy to reduce in ammation or a hydromassage chair, Allam said. “It probably might take you a year or two to have it start translating on a [bone density] scan. ... It takes longer for bone to respond in the rst place [compared to muscle],” Allam said. An Osteostrong membership also includes access to the Biocharger, an energy-balancing device that uses four energy sources, including light and voltage, to target various health concerns, Allam said. “It’s the easiest, most e ective thing you can do to help yourself age gracefully and maintain your strength as you age,” Allam said.
The business is membership based and o ers program add-ons, including red-light therapy and a hydromassage chair. (Photos by Shelbie Hamilton/Community Impact)
FILLING THE BUCKET Osteostrong refers to things that improve the skeletal system as “bucket llers”, and things that hurt a person’s skeletal system as “holes in the bucket.” Here are some things that have an e ect on bones. Bucket Fillers: Calcium Vitamin D Vitamin K2 Protein Trace minerals including magnesium and phosphorus Holes in the bucket: Soda Alcohol Smoking Some medical conditions and diseases Some medications such as anticoagulants and chemotherapy drugs
Owner Ellen Allam opened the McKinney Osteostrong in September 2021.
Osteostrong is located in west McKinney on Virginia Parkway.
Osteostrong 5531 Virginia Parkway, Ste. 300, McKinney 469-625-2900 https://centers.osteostrong.me/ stonebridge Hours: Mon. 10 a.m.-2 p.m., Tue. noon-6 p.m., Wed. 10 a.m.- 6 p.m., Thu. noon-7 p.m., Fri.-Sun. closed
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