The PGA effect From the cover
The big picture
Multiple projects have made plans to open around the PGA Frisco headquarters since 2022. 1 PGA of America Frisco Headquarters • Opened August 2022 2 Omni PGA Frisco Resort • Opened May 2023 3 The Local Open • Opened August 2023 4 The Links on PGA Parkway Apartments • Opened 2023 5 The Bays at Frisco • Opening late 2025 6 Fields West • Opening 2026 7 Universal Kids Resort • Opening 2026 8 Firefly Park • Opening TBD
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Multiple large developments and projects coming to Frisco are a result of the PGA’s success, Cheney said. This includes the Universal Kids Resort theme park, Fields West mixed-use development, and the Firefly Park mixed-use development. The halo effect is not just for multimillion-dollar developments, said Christal Howard, president and CEO of the Frisco Chamber of Commerce. “We talk a lot about all the new businesses that come as a result of a relocation, like the PGA headquarters, but the effect on the current businesses is important too,” Howard said. Brayden Farrell, a director with The Local Open, a golf-themed bar and restaurant located down the road from PGA, said his family’s business has felt the positive effects. Since opening, which Farrell said they planned to do before hearing about the PGA, the business and the headquarters have formed “an unspoken
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SOURCE: CITY OF FRISCO/COMMUNITY IMPACT
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Farrell said north Frisco was once just a Jeep dealership and a grocery store. “Just in the past 5-10 years it’s grown so much but as soon as the PGA announced that they were going to build this huge development ... everybody took hold of that theme,” he said.
partnership” as both PGA campus employees and visitors come by frequently, he said. “We’ve gained a lot of repeat customers that originally came out for [the] PGA and ended up traveling down the road a couple of miles to see us,” Farrell said.
The breakdown
2028 as of July 11. The data is only from events Visit Frisco staff directly worked with, meaning the real effects could be larger, said Emily Pollard, FEDC’s head of marketing and communications. The additional revenue visitors bring into Frisco can bring tax relief to residents, Howard said. “Even though it’s been a year, I still think we’re on the front end of seeing how big this ‘halo’ truly is,” Howard said.
One major PGA development is the Omni PGA Frisco Resort. Since its May 2023 opening, it has hosted 52 groups and their events, generating a $49.4 million ripple effect of local spending, said Josh Dill, Visit Frisco’s director of sports and events. “It’s people coming from outside of our econ- omy, spending money on lodging, transportation, retail, services ... used within the region,” he said. Another 39 groups—and more than $50 million in local spending—are booked at the resort through
PGA of America has roughly 180 staff in Frisco $10B estimated effect combined from Firefly, Links, Universal Kids Resort, and Fields West Estimated $2.5B regional economic impact over 20 years from PGA Roughly $100M impact from Omni PGA Frisco Resort events that Visit Frisco tracks
SOURCES: CITY OF FRISCO, PROFESSIONAL GOLFERS’ ASSOCIATION/ COMMUNITY IMPACT
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