Frisco | August 2024

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Frisco Edition VOLUME 12, ISSUE 1 AUG. 10SEPT. 11, 2024

The PGA eect

Golfer Steve Stricker plays at Frisco’s 2023 KitchenAid Senior PGA Championship. The event was the campus’ rst since opening and brought a wave of local spending.

COURTESY SAM HODDEPGA OF AMERICA

‘Halo eect’ from PGA touches north Frisco development, provides boost to local economy

“Because of this halo eect and the investments, … this region is going to be second to none for des- tination retail, dining, shopping, all the oce parks, and likely that part of our city will develop 20 years faster than it otherwise would have,” Cheney said.

or broke ground in the months following PGA’s opening, and the campus has plans to host several high-prole sporting events that will bring both visitors and millions of dollars in revenue to the city, Mayor Je Cheney said. North Frisco has largely felt the eects, he said.

BY ALEX REECE

As the Professional Golfers’ Association of Amer- ica reaches two years at its Frisco headquarters, city ocials are preparing for the next wave of local projects and large-scale tournaments. Multiple developments were either announced

CONTINUED ON 22

Also in this issue

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Impacts: Frisco’s second HEB grocery store opens—nd out where (Page 6)

Development: Find the details on Kaleidoscope Park’s latest construction milestone (Page 17)

COMMUNITYIMPACT.COM

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Impacts

North Frisco

• Opened Aug. 2 • 11010 Panther Creek Parkway, Ste. 1, Frisco • www.chaloindiausa.com

UNIVERSITY DR.

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3 H-E-B The grocery chain offers meat, produce and dry goods. • Opened Aug. 7 • 899 University Drive, Frisco • www.heb.com 4 Lazi Cow Menu items include boba drinks, coffee and snacks. • Opened July 26 • 4800 Eldorado Parkway, Ste. 200, Frisco • https://lazi-cow.square.site 5 Salty Dawg Pet Salon and Bakery The location offers full-service bathing and grooming. • Opened July 1

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• 3288 Main St., Ste. 109, Frisco • www.saltydawgpetsalon.com

289 • Opened June 12 • 8795 Preston Trace Blvd., Ste. 300, Frisco • www.behavioral-innovations.com 2 Chalo India The grocery store offers dry goods and more.

Now open

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6 Skin Hub Med Spa The services include IV treatments and more. • Opened June 29 • 2727 Main St., Ste. 650, Frisco

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• Opening in late 2024 • 12455 Eldorado Parkway, Ste. 270, Frisco • www.desivillageus.com

• www.skinhubmedspa.com

Now open

7 SweatHouz The recovery studio offers wellness services such as infrared saunas. • Opened June 10 • 12455 Eldorado Parkway, Ste. 230, Frisco • www.sweathouz.com 8 Victory Nail Lounge The salon offers manicures, pedicures and waxing. • Opened June 27 • 12455 Eldorado Parkway, Ste. 240, Frisco • www.victorynaillounge.com

In the news

11 Kwality Ice Cream Parlor The business will offer ice cream. • 13089 Main St., Ste. 500, Frisco • www.kwalityfoods.com

12 D-Bat The batting cage reopened after renovations. • 10875 John W. Elliott Drive, Ste. 100, Frisco • www.dbatfrisco.com

14 Russo’s New York Pizzeria The location offers a variety of pizzas, including pepperoni, Italian Works and New York Village as well as Hawaiian and vegetarian. Guests can also enjoy soups, salads, pastas, calzones and desserts such as cannolis and cheesecake. The fast-casual pizza restaurant offers dine-in, takeout, delivery and catering services. • Opened June 9 • 3420 Main St., Ste. 200, Frisco • www.nypizzeria.com/locations/frisco

Coming soon

Closings

9 Bears and Bellas Grooming The business offers grooming services for dogs. • Opening in late August • 9320 Dallas Parkway, Ste. 200, Frisco • www.instagram.com/bearsandbellas 10 Desi Village The restaurant will serve Southern Indian food.

13 Chitos Authentic Mexican Restaurant The restaurant closed, according to a lockout notice. A company representative indicated the closing was temporary and they are looking for a new location. • Closed in June • 6129 Main St., Frisco • www.chitosmexicanrestauranttx.com

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Impacts

South Frisco

• 1810 Parkwood Blvd., Frisco • www.grandionvenue.com

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6 Hold My Chai The business sells specialty coee and chai tea drinks but also serves pastries. • Opened June 28 • 5266 Independence Parkway, Ste. 110, Frisco • www.holdmychaicafe.com 7 Ooh La La Nail and Spa The facility oers pedicures, manicures, facials and waxing. • Opened June 23 • 6363 Dallas Parkway, Ste. 117, Frisco • www.ooh-lala.org 8 Rachel’s Kitchen Menu items include soups, pasta, sandwiches, smoothies and breakfast items such as pancakes and french toast. • Opened July 15 • 3620 The Star Blvd., Ste. 1200, Frisco • www.rachelskitchen.com 9 Ramen Akira The Japanese restaurant oers a variety of ramen along

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curry and more. Additionally, all goat and chicken dishes are halal, according to the restaurant’s website. • Opened May 16 • 2552 Stonebrook Parkway, Ste. 302, Frisco • www.friscobasecamp.com 4 Funky Munky Shaved Ice The shaved ice stop oers gourmet avor combinations, including a pineapple upside-down cake snow cone with pineapple chunks and a brown sugar reduction. • Opened June 28 • 10601 Ohio Drive, Frisco • www.funkymunkyshavedice.com 5 Grandion Event Venue The venue is available for birthdays, graduation parties, anniversaries, wedding receptions, corporate events and more. • Opened June 8

Now open

with rice dishes. • Opened in June • 6801 Warren Parkway, Ste. 125, Frisco • www.ramenakira.com

1 AutoZone The store sells automotive replacement parts, accessories and vehicle maintenance items. • Opened in June • 860 Preston Circle, Frisco • www.autozone.com 2 First Lonestar Bank The bank oers resources for personal and business accounts. • Opened June 3 • 2600 Dallas Parkway, Ste. 140, Frisco • www.myirstlonestar.com 3 Frisco BaseCamp Restaurant and Bar The restaurant oers dishes such as biryani, tandoori,

10 Umiya Sushi Seafood and Grill The restaurant will serve sushi rolls, hand rolls and tempura rolls. It will also serve salads, appetizers, hibachi options and more. • Opened in July • 3141 Preston Road, Frisco • www.umiyacc.com

Coming soon

11 Pinkberry The business, which will be located in the Stonebriar

COMMUNITYIMPACT.COM

BY COMMUNITY IMPACT STAFF

Centre, will oer frozen yogurt in several avors. • Opening in September • 2601 Preston Road, Ste. 1200, Frisco • www.pinkberry.com 12 Romp n’ Roll The business oers themed gym, art, music, cooking and science classes for children aged 3 months-5 years. • Opening Aug. 12 • 5480 FM 423, Ste. 300, Frisco • www.rompnroll.com

and events and programs such as dodgeball and obstacle courses. An exact opening date is unknown; however, the company website states the location will open in 2025. • 3333 Preston Road, Ste. 1500, Frisco • www.skyzone.com 15 Chuy’s Orlando-based Darden Restaurants is set to acquire Chuy’s for about $605 million, the companies announced in a July 17 joint news release. The Darden brand owns over 1,900 restaurants, including Olive Garden, LongHorn Steakhouse, Yard House and Kroger and Albertsons Companies The companies released a list of stores in July that could be sold if the two companies complete a nearly $25 billion merger agreement that was announced in 2022. The list plans for 26 stores in the Dallas-Fort Worth area to be sold to C&S Wholesale Grocers if the merger agreement is completed. The list includes store locations in Frisco, Flower Mound, Keller, McKinney, Plano and Richardson. Stores listed include Market Street, Albertsons and Tom Thumb, according to the document. • Various locations • www.thekrogerco.com Cheddar’s Scratch Kitchen. • 3773 Preston Road, Frisco • www.chuys.com/locations/frisco

Now open

Relocations

13 Layne’s Chicken Fingers The restaurant relocated its headquarters to a dierent Frisco location. • Relocated in July • 10601 Clarence Drive, Frisco • www.layneschickeningers.com

16 Dee’s Table Burgers & More The new eatery serves gourmet burgers, salads, tacos, po’ boys and more. Each meal is inspired by home-cooked meals and owner Dee Lincoln’s Louisiana upbringing, according to a release. The menu also features craft cocktails, local tap beer,

spirits and wines. • Opened July 19 • 3685 The Star Blvd., Ste. 205, Frisco • www.deestable.net

In the news

14 Sky Zone The trampoline park oers a space for birthday parties

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FRISCO EDITION

Government

BY ALEX REECE

Plans for Grand Park now include ponds, play- grounds, an amphitheater, a dog park and a 2025 groundbreaking date. The details Frisco City Council members discussed new concepts, renderings and a completed master plan for Grand Park’s community hub during a June 25 summer work session meeting. The community hub is the northernmost piece of the park—nearly 300 acres out of the entire park’s more than 1,000 acres that span from Main Street to Lewisville Lake. Included in the com- munity hub will be ve districts, according to a meeting presentation: Civic Park, Adventure Play, Sports Park, Botanic Gardens and Nature Area, and a Nature Center. Each district will then have its own unique amenities that follow the key behaviors outlined by council members at previous meetings, which are to play, explore, discover and connect, according to a meeting presentation. Civic Park’s Arrowhead Pond will be big enough for kayaking, something that will be available at the park, said Conners Ladner, a principal with Design Workshop Inc., the rm hired for the parks project. A lake was originally included in the plans for Grand Park several years ago but was eventually removed, council member John Keating said. Choosing to add ponds could help with the desire for more water activities in the city, he said. “We’re ‘Sports City USA,’ and water is a playing Ocials set 2025 groundbreaking for Grand Park

Large ponds for kayaking are included in the plan. There are 16 acres of pond space altogether across the ve districts.

RENDERING COURTESY DESIGN WORKSHOP INC.

eld,” Keating said. Each district will also have water fountains, restrooms and a roughly 14-mile trail system connecting them. Civic Park would also be the rst to break ground as part of Phase 1 of construction scheduled for late summer or early fall 2025. Going forward Council members should be able to approve a design contract for the community park in the next few months, Parks and Recreation Director Shannon Coates said. “This is a great next step,” Mayor Je Cheney said.

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Botanic Garden and Nature Area

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Nature Center

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BY ALEX REECE

A survey aimed at gauging Frisco residents’ feel- ings toward a performing arts center shows most respondents want venues that host the large-scale shows currently only found outside city limits. Survey results and updated plans related to the Frisco Center for the Arts project, previously called the Frisco Performing Arts Complex, were presented to Frisco City Council members during a June 25 work session. Breaking it down Project consultants with Keen Independent Survey shows residents want performances closer to home they are excited about when thinking about the large hall space centered around four themes: • Having a space closer to home • Being able to see high-quality shows • The venue’s design • The seating layout inside the theater When asked what concerns came up when thinking about the large hall space, respondent’s answers centered around: • The cost to build the center Strongly disagree Disagree Agree Strongly agree Statement: “I am interested in seeing popular titles and well-known artists come to Frisco” Survey results Percentage of survey respondents who agreed or disagreed with the following statements Neutral

1 1

Research and Theatre Projects have been gathering community feedback since February with over 1,750 participants across surveys and open houses, Gena Buhler, a principal with Theatre Projects. Multiple survey participants indicated they would prefer staying in Frisco for shows instead of commuting to surrounding cities, said Alex Keen, a principal with Keen Independent Research. Respondent’s answers to a question asking what

• Parking and traffic created by the center • If the hall has the right number of seats • If the venues will still be affordable for local groups to perform One update to the center’s plans was cutting the community hall’s size from 600 seats to 350 seats. The hope is that nonprofits would use that hall the most, Buhler said.

This result has been edited for length. For a longer version, visit communityimpact.com .

SOURCES: CITY OF FRISCO, KEEN INDEPENDENT RESEARCH, THEATRE PROJECT CONSULTS/COMMUNITY IMPACT

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Government

City manager gets higher buying power Frisco’s city manager will be able to approve some purchases under $100,000 on behalf of the city going forward. The policy was approved during a July 2 Frisco City Council meeting and would only apply to the city’s already-budgeted, non-controversial items typically found on council’s consent agenda. The background The city manager purchasing power is only for non-controversial items that were already budgeted for and planned by the city, such as routine maintenance or facility contracts, according to meeting documents. Frisco had been operating under a similar policy for items costing less than $50,000 for the past seven years, according to meeting documents.

The Fields West development can receive up to $94.5 million through a new city incentive agreement.

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Council OKs $95M in incentives for Fields West A city agreement to provide construction incentives could help keep the north Frisco development Fields West on schedule. Frisco City Council members approved a $94.5 million agreement between the city, Frisco Economic Development Corporation, Frisco Community Development Corporation and Fields

West developers during a July 2 meeting. The details

Included in the agreement is a maximum $94.5 million performance-based incentive program to help with the costs to build the public facilities. Council member Tammy Meinershagen said the program will not aect Frisco taxpayers. The $94.5 million comes from: $7 million in separated materials sales tax grants, $17.5 million qualied infrastructure grants, and $70 million in Tax Increment Reinvestment Zone No. 7 property tax revenue generated by the project.

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BY ALEX REECE

Firey Park project to resubmit site plans Two site plans for the mixed-use development Firey Park received a 30 day extension to update site plans after not meeting multiple Frisco standards. What happened Frisco Planning and Zoning Commission members during a July 23 meeting recommended the city reject layout plans for two pieces of Firey Park: • The 45-acre park and open space • An eight-acre piece at the center of the develop- ment’s property Firey Park developers are expected to address the city’s notes, which included not showing easements and not showing sidewalk plans clearly, before the project is discussed again at a future meeting.

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Frisco Library

Construction closes library entrance One of the Frisco Public Library’s three driveways closed for construction on July 15. The gist The driveway, which oers library guests a way on and o of Dallas Parkway, will be closed for about a month and reconstructed, according to a city news release. The recon- struction is related to the overall widening of Dallas Parkway. Drivers will still be able to use the two driveways on Cotton Gin Road.

Plans for Firey Park, an incoming mixed-use development in Frisco, were recommended for denial during a Frisco Planning and Zoning Commission meeting.

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Education

BY SAMANTHA DOUTY

Frisco ISD to consider calling a potential $1.08 billion bond

Frisco ISD board members received a more than $1 billion bond recommendation for a November election. A bond planning committee presented its proposed bond package after about 10 months of discussions during a July 29 special meeting. The board did not vote on the item and is expected to vote Aug. 19 to call for the bond election. The details The bond totaling $1.08 billion is broken down by potential three propositions. Proposition A , at $986 million , includes: • $569.1 million for a refresh of 20 campuses that are reaching 25 years old • $102.3 million for the construction of a new Staley Middle School • $89.5 million for furniture and equipment • $103.8 million for general maintenance

• $26.7 million to turf seven campuses’ softball and baseball fields • $32.3 million for landscaping districtwide • $34.8 million for new school buses, work trucks, fueling stations and truck wash “We talked about how this bond ... is a very different bond package,” said Jamie Heit, bond committee member and district parent. “It’s going to be a lot more renovations versus building new school buildings.” Proposition B , which is recommended for $88.2 million , includes a technology update to replace outdated devices to maintain the district’s one-to- one student-to-device ratio. Proposition C comes in at $11.2 million to construct a tennis center of 16 outdoor courts. Looking ahead If all the bond propositions were to pass, the dis- trict’s interest and sinking tax rate—which is used

Bond propositions Frisco ISD board members are considering calling a bond election for Nov. 5.

Proposition C $11.2M

Proposition B $88.2M

Proposition A $986M

$1.08B total bond

SOURCE: FRISCO ISD/ COMMUNITY IMPACT

for bonds and debt services—would not increase from its existing rate of $0.27, officials said during the meeting. The board will have a second workshop to discuss the bond on Aug. 5. Early voting runs Oct. 21 through Nov. 1. Election Day is Nov. 5.

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BY HANNAH JOHNSON

Harrison Keller named next University of North Texas president

Harrison Keller will serve as the 17th president of the University of North Texas. Keller was announced as the sole finalist for the position June 7, and the UNT System board of regents unanimously appointed him on July 1. He succeeds Neal Smatresk, who led the university for the past decade. Keller took office Aug. 1. Explaining the role The president serves as the CEO of the university and oversees university administration and operations. The role is appointed by the UNT System board of regents, and the president reports to the UNT System Chancellor. The president also sets the institution’s vision and strategic objectives by enhancing the university’s aca- demic excellence, strengthening its portfolio of research and scholar- ship, and fostering the university’s student-focused identity, the release states. The search for the university

“I am honored by the opportunity to lead the state’s third- largest and fastest- growing university.” HARRISON KELLER, UNT PRESIDENT

system’s president was completed through the UNT Presidential Search Advisory Committee. “Dr. Keller is a leader who will build strategic partnerships, recruit world-class talent, and advance UNT’s role in meeting the demands of our region, state and nation,” Wright said in the release. A closer look Keller has served as the com- missioner and CEO of the Texas Higher Education Coordinating Board since 2019. Before he was commissioner, Keller was a faculty member and administrator of The University of Texas at Austin.

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TEA closes review of PISD leader

The Texas Education Agency has closed a review into Prosper ISD Superintendent Holly Ferguson. The district’s board discussed

What happened A notice from TEA’s Educator Investigations Division was placed on Ferguson’s educator certifica- tion on April 10, a TEA official said in an email. The notification on an edu- cator’s certificate means an allegation of misconduct is being investigated by TEA staff. A certif- icate with this notation remains valid because no formal deter- mination has been made. The PISD school board did not have oversight on the investigation.

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the end of the investigation during a July 22 meeting.

“After a thorough review, the Texas Education Agency has fully cleared Dr. Holly Ferguson’s education certification,” board President Bill Beavers said. “The board reaffirms its complete confi- dence in Dr. Ferguson’s leadership and her unwavering commitment to the students of Prosper ISD.”

FRISCO EDITION

Transportation

BY SAMANTHA DOUTY

Universal Parkway, Frisco Street move toward 2024 completion Construction of the Universal Parkway and Frisco Street projects are making progress, accord- ing to a July project report. The details The Universal Parkway project costs $12.94 million, and the Frisco Street project costs $20.86 million, according to the city’s capital improve- ment site. The projects are funded by the city. Both roadways, which are located east of the Dallas North Tollway, surround the future Universal Kids Resort. The roads will connect northbound Dallas Parkway to a future extension of Panther Creek Parkway, which is farther to the east with a six-lane divided roadway. The construction of the new Frisco Street continues north to PGA Parkway as a two-lane

Dallas Parkway work enters fourth phase Phase 4 of the Dallas Parkway construction has begun, according to a July project report. What’s happening The road’s pavement has been added in several places, which extends existing lanes, adds additional lanes or increases the length of the turn lanes. Major work has taken place on the service roads between Stonebrook Parkway and Lebanon Road, according to a city report. Work has also progressed on adding the U-turn at the Panther Creek Parkway intersection. The project will improve traffic move- ments on Dallas Parkway and is scheduled to be completed by the end of 2025. Lane closures can be expected with construction and can be found online.

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roadway, according to the project report. Looking ahead

The next step on the project is preparing for subgrade, which will go beneath the roadway pavement. Once that preparation is complete, the roadway paving operations will begin and continue throughout the summer, according to the city’s capital improvement website. The roadways are scheduled to be completed at the end of 2024, according to the report.

Intersection improvements underway in Frisco Several intersections will see improvements in Frisco. The various intersections will see the con- struction of left- and right-turn lanes, according to the city’s capital improvements website. The intersections include: • Stonebrook Parkway at FM 423 • Lebanon Road at FM 423

Citywide improvements include a focus on three intersections of Preston Road

MAIN ST.

• Preston Road at Main Street • Donnie Mayfield Way near PGA Parkway • Hillcrest at College Parkway The projects cost $9.71 million and are funded through the city. Looking ahead Construction started on the project in 2023, and it is expected to be completed by mid-2025.

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• Warren Parkway at Preston Road • Wade Boulevard at Preston Road

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Development

BY ALEX REECE

The “Buttery Rest Stop” sculpture, part of a community park at Hall Park, was installed o Warren Parkway between Internet Boulevard and Gaylord Parkway.

ALEX REECECOMMUNITY IMPACT

Frisco’s Kaleidoscope Park hits construction milestone

the Mars rovers, according to the release. Here are some other facts about the art piece: • 791,788 knots tied by hand and loom • 88.9 miles of twine • 3,423 lbs The creator of the sculpture, artist Janet Echel- man, designed the piece to transform with light and wind, according to the release. “Buttery Rest Stop” is one of the largest out- door public art installations in Texas—the largest in North Texas, according to the release.

North Texas’ biggest public art piece now has a home in a soon-to-be-open Frisco park. Set to open in October, Kaleidoscope Park is a six-acre community space within Hall Park, a mixed-use development located o of Gaylord Parkway and Dallas Parkway. It will include a dog park, splash pad, performance lawn, children’s play area, outdoor workspaces and gardens. Kaleidoscope Park’s main attraction, however, is its signature art piece—“Buttery Rest Stop.” Stretching 165 feet above a section of the park, the sculpture was installed over multiple days

with the nal pieces secured 65 feet o of the ground on June 27. It was designed to resemble the owers on a milkweed plant, a dietary staple for monarch butteries, according to a release. Frisco is one of many U.S. cities that see buttery migrations every year and milkweed will be planted along the plaza. The details The sculpture is made of nearly 90 miles of NASA-grade ultra-high molecular weight poly- ethylene bers—the same material used to tether

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FRISCO EDITION

Events

Roll with the Council Residents can take a bike ride with city of Frisco elected officials at a conversational pace. Routes are a combination of on-street and hike-and-bike trails with distances ranging from 5-10 miles. • Aug. 17, 10 a.m.-1 p.m. • Free • Allen Elementary School, 5800 Legacy Drive, Frisco • www.friscotexas.gov/1469/roll-with-the-council Sisters in Crime North Texas Join a national community of mystery writers that meet monthly to share advice, offer support and network with one another. The club meets the fourth Sunday of each month. • Aug. 25, 2:30-5 p.m. • Free • Frisco Public Library, Community Room C, 8000 Dallas Parkway, Frisco • www.friscolibrary.com Frisco Listening Room The Frisco Discovery Center is opening an open-mic night. It is an opportunity for all ages, instrumentations and genres to perform. Musicians get five minutes to share their favorite songs with listeners in the Black Box Theater. Patrons can bring their own equipment or borrow a digital keyboard and microphone.

• Aug. 25, 5-8:30 p.m. • Free • Frisco Discovery Center, 8004 Dallas Parkway, Frisco • www.friscolibrary.com Create Images with A.I. Attendees of this workshop will learn to create images using the artificial intelligence tool Adobe Firefly. Users will need to create a free Adobe Firefly account before the workshop. • Aug. 29, 7-8:30 p.m. • Free • Frisco Public Library, 8000 Dallas Parkway, Frisco • www.friscolibrary.com FC Dallas vs. Colorado FC Dallas will take on the Colorado Rapids in this Major League Soccer regular season game. • Aug. 31, 7:30 p.m. • $21-$163 • Toyota Stadium, 9200 World Cup Way, Frisco • www.fcdallas.com

August

Frisco Starfest Spend an evening at the monthly star party hosted by the Texas Astronomical Society. Telescopes are provided by the group. Star party begins 30 minutes after sunset. • Aug. 10, 6-10:30 p.m. • Free • Frisco Commons Park, 8000, McKinney Road, Frisco • www.visitfrisco.com/event/frisco-starfest/62 Frisco RoughRiders vs. Springfield Cardinals Head to Riders Field and watch as the Frisco RoughRiders take on the Springfield Cardinals in this six-game series. • Aug. 13-18, times vary • $11-$41 • 7300 RoughRiders Trail, Frisco • www.milb.com/frisco Art in the Arena The Visual Arts Guild of Frisco is hosting this inaugural event, which will feature artists exhibiting their work, live music and a juried art award reception. • Aug. 16-17, 6-9 p.m. • Free • Comerica Center, 2601 Avenue of the Stars, Frisco • www.vagf.org

September

Game Design Basics Attendees will learn the basics of video game design

BY DUSTIN BUTLER

by playing video games. The class is designed for beginners and will teach attendees to code simple games using JavaScript. • Sept. 3, 4.-5 p.m. • Free • Frisco Public Library, 8000 Dallas Parkway, Frisco • www.friscolibrary.com Game Changer Gala The Game Changer Gala begins with a cocktail reception and includes a silent auction and three- course dinner, followed by a live auction. The event will also feature live entertainment by the Emerald City Band. • Sept. 7, 5:30-11 p.m. • $275-$2,500 • Omni PGA Frisco Resort, 4341 PGA Parkway, Frisco • www.cityhouse.org/events/gala A Night of Improv Comedy Improvisational comedy troupe Frisco Improv Players will perform a game-based show similar to the television show “Whose Line is it Anyway?” The show is family-friendly and popular with all age groups. • Sept. 15, 8-9:20 p.m. • $15 • Frisco Discovery Center, 8004 Dallas Parkway, Ste. 200, Frisco • www.friscoimprovplayers.com

Emerald City All-Stars Dance the night away at a live performance with North Texas party band Emerald City All-Stars over the Labor Day holiday weekend. • Aug. 31, 7-9 p.m.

• Free • The Monument Realty PGA District, 3255 PGA Parkway • www.pgafrisco.com

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Locations

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8300 Gaylord Parkway, Suite 4 Frisco, TX 75034 214-618-4442

951 IH 30E Rockwall, TX 75087 214-771-0528

2704 E. Southlake Blvd Southlake, TX 76092 817-749-0177

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COMMUNITYIMPACT.COM

Real estate

More than 225 homes in Frisco were sold and nearly 420 new listings were added to the market in June. Each ZIP code area saw a year-over-year increase in median home sales price. Residential market data

Number of homes sold

June 2023

June 2024

+1.7%

-28.33%

-7.78%

-18.37%

75033

75034

75035

75036

380

75033

Median home sales price

DNT TOLL

75035

75036

June

2023

2024

75034

$679,900 $867,500 $664,495 $550,000

$734,950 $950,000 $687,000 $594,750

SRT TOLL

75033

423

75034

Homes sold by price point

75035

June 2024

75036

$1,000,000+

$700,000-$999,999

Average days on the market

100

$400,000-$699,999

+150.0%

+37.50%

-26.67%

+3.23%

$100,000-$399,999

<$100,000

MARKET DATA COMPILED BY COLLIN COUNTY AREA REALTORS • WWW.CCAR.NET

75033

75034

75035

75036

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FRISCO EDITION

The PGA effect From the cover

The big picture

Multiple projects have made plans to open around the PGA Frisco headquarters since 2022. 1 PGA of America Frisco Headquarters • Opened August 2022 2 Omni PGA Frisco Resort • Opened May 2023 3 The Local Open • Opened August 2023 4 The Links on PGA Parkway Apartments • Opened 2023 5 The Bays at Frisco • Opening late 2025 6 Fields West • Opening 2026 7 Universal Kids Resort • Opening 2026 8 Firefly Park • Opening TBD

Multiple large developments and projects coming to Frisco are a result of the PGA’s success, Cheney said. This includes the Universal Kids Resort theme park, Fields West mixed-use development, and the Firefly Park mixed-use development. The halo effect is not just for multimillion-dollar developments, said Christal Howard, president and CEO of the Frisco Chamber of Commerce. “We talk a lot about all the new businesses that come as a result of a relocation, like the PGA headquarters, but the effect on the current businesses is important too,” Howard said. Brayden Farrell, a director with The Local Open, a golf-themed bar and restaurant located down the road from PGA, said his family’s business has felt the positive effects. Since opening, which Farrell said they planned to do before hearing about the PGA, the business and the headquarters have formed “an unspoken

380

DNT TOLL

PANTHER CREEK PKWY.

SOURCE: CITY OF FRISCO/COMMUNITY IMPACT

Farrell said north Frisco was once just a Jeep dealership and a grocery store. “Just in the past 5-10 years it’s grown so much but as soon as the PGA announced that they were going to build this huge development ... everybody took hold of that theme,” he said.

partnership” as both PGA campus employees and visitors come by frequently, he said. “We’ve gained a lot of repeat customers that originally came out for [the] PGA and ended up traveling down the road a couple of miles to see us,” Farrell said.

The breakdown

2028 as of July 11. The data is only from events Visit Frisco staff directly worked with, meaning the real effects could be larger, said Emily Pollard, FEDC’s head of marketing and communications. The additional revenue visitors bring into Frisco can bring tax relief to residents, Howard said. “Even though it’s been a year, I still think we’re on the front end of seeing how big this ‘halo’ truly is,” Howard said.

One major PGA development is the Omni PGA Frisco Resort. Since its May 2023 opening, it has hosted 52 groups and their events, generating a $49.4 million ripple effect of local spending, said Josh Dill, Visit Frisco’s director of sports and events. “It’s people coming from outside of our econ- omy, spending money on lodging, transportation, retail, services ... used within the region,” he said. Another 39 groups—and more than $50 million in local spending—are booked at the resort through

PGA of America has roughly 180 staff in Frisco $10B estimated effect combined from Firefly, Links, Universal Kids Resort, and Fields West Estimated $2.5B regional economic impact over 20 years from PGA Roughly $100M impact from Omni PGA Frisco Resort events that Visit Frisco tracks

SOURCES: CITY OF FRISCO, PROFESSIONAL GOLFERS’ ASSOCIATION/ COMMUNITY IMPACT

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COMMUNITYIMPACT.COM

BY ALEX REECE

What it means

Zooming out

Looking ahead

Frisco sees roughly 7 million visitors every year, Cheney said. “We’re very much a tourist destination,” he said. With multiple events and conferences held at the PGA campus alone, the visitor economy is only going to grow, Dill said. “What’s already strong is just going to get stronger, which is exciting,” Dill said. “We’ll create a diverse and robust economy that residents will benefit from for a long time.”

More events are on the horizon for the PGA that are also expected to add to Frisco’s sales tax revenue and tax base, officials said.

Aside from encouraging other develop- ments to open, which are expected to in turn help the city’s economy, the PGA has helped Frisco get more name recognition, Dill said. The jobs, infrastructure, events and reputation it has brought to the city will only continue to put Frisco on the map, he said. Several north Frisco infrastructure proj- ects are underway and expected to wrap up in 2026 to account for the growth in the area, including Universal Parkway, Frisco Street and US 380. “I’m excited for what the future looks like out there and some of the projects that are circling,” Dill said. “It’s transformative for the northern corridor of our city.” The PGA’s halo effect also reaches Frisco’s schools, Cheney said. Families with aspiring golf players could look to move to the city to have access to PGA facilities through its partnership with Frisco ISD, he said.

2024 : PGA Jr. League Championship 2025: KPMG Women’s PGA Championship

2026

May 2027: PGA Championship

2028

2029: Senior PGA Championship

2030

“The PGA has absolutely been a catalytic project for north Frisco and those developments that have come in,” GLORIA SALINAS, VICE PRESIDENT OF THE FRISCO ECONOMIC DEVELOPMENT CORPORATION

2031: KPMG Women’s PGA Championship

2032 2033

2034: PGA Championship

SOURCE: PROFESSIONAL GOLFERS’ ASSOCIATION/COMMUNITY IMPACT

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FRISCO EDITION

Business

Golf guide Golf enthusiasts of Frisco have several options when it comes to choosing golf courses, simulators or retailers.

2024

• www.friscolakesgc.com

lakes in east Frisco. It features an 18-hole course, driving range and private instruction. The course is open to the public. • 10411 Teel Parkway, Frisco • www.thetrailsoffriscogc.com

Plantation Golf Club Plantation Golf Club is located inside the Plantation Resort neighborhood community and features a practice facility, full-service shop and more. Its 18-hole course is open to the public. • 4701 Plantation Lane, Frisco • www.plantationgolf.net Stonebriar Country Club The private club has two 18-hole courses for its members to play on. The club also has its own caddie program, golf equipment retail store and personalized instruction for any age and skill level. • 5050 Country Club Drive, Frisco • www.invitedclubs.com/clubs/stonebriar-country-club The Trails of Frisco Golf Club The club offers a course wound through creeks and

Courses

Fields Ranch Field Ranch is located at the PGA Frisco Campus and offers year-round programming. It features two 18-hole championship courses open to the public. Its 10-hole short course is lighted and open to the public on a walk- up basis with some tee times reserved for resort guests and club members. • 3725 PGA Parkway, Frisco • www.fieldsranch.com Frisco Lakes Golf Club The golf club is located near the Del Webb community and features an 18-hole course with tree-lined fairways along Lake Lewisville. The course is open to the public. • 7170 Anthem Drive, Frisco

Golf simulators

Ethos Golf The indoor golf facility offers 3D golf simulators featuring renowned golf courses as well as advanced training equipment and technology. Its system collects personalized data to measure players’ progress. • 14111 King Road, Ste. 2500 Frisco • www.ethosgolf.net Golftec Frisco Golftec is a national golf simulator and training brand that uses technology to analyze players’ swings and create a plan for their private lessons going forward.

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