McKinney | February 2024

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McKinney Edition VOLUME 9, ISSUE 11 FEB. 24MAR. 22, 2024

Ocials to make city center for lmmakers

BY SHELBIE HAMILTON

When Phil McGraw, known for his long-running talk show “Dr. Phil”, lmed a commercial in Historic Downtown McKinney in late 2023, the production team worked with city ocials to minimize impacts to the community, Cultural District Director Andrew Jones said. The two-day production also raked in over $6,000 for the city in permit and licensing fees. The project is one of many com- mercial and lm productions that have taken place locally since the city received its Film Friendly Texas designation ve years ago. The city has gotten 56 requests for lming permits since receiving the designation, Jones said, including projects for television as well as live broadcasts. McKinney resident and producer Molly Brewer-Hahn said over 15 com- mercials have been lmed in the city for brands such as Subaru, AT&T and Coca-Cola in the past 15 years.

Phil McGraw lmed a promotional video for his new entertainment network, Merit Street Media, in downtown McKinney in November 2023.

CONTINUED ON 18

COURTESY GEORGE FULLER

Also in this issue

Impacts: Twin Peaks plans new restaurant on US 380 (Page 7)

Private School Guide: Check out 4 McKinney-area schools (Page 13)

Development: New retail corner coming to McKinney (Page 14)

Business: Two Skillets Catering oers specialized menu (Page 23)

HOW BUYING LOCAL IMPACTS McKINNEY

McKINNEY COMMUNITY DEVELOPMENT CORPORATION www.McKinneyCDC.org

A local asset supporting our community McKinney National Airport

McKINNEY CITY OF 2024

BOND ELECTION

FIVE GENERAL OBLIGATION BOND PROPOSITION MCKINNEY VOTERS WILL CONSIDER:

w Proposition A: The issuance of $106,000,000 for parks and recreation improvements w Proposition B: The issuance of $36,000,000 for a municipal courts facility w Proposition C: The issuance of $30,000,000 for Public Works South Campus improvements w Proposition D: The issuance of $70,000,000 for public safety facilities w Proposition E: The issuance of $243,500,000 for street improvements

$ 212.7M ANNUAL ECONOMIC IMPACT *

SELF-SUSTAINING ANNUAL OPERATING BUDGET (FY 2022-23) $ 12M

$ 3.5M

AD VALOREM TAX REVENUE (FY 2022-23)

*Source: Texas Aviation Economic Impact Study 2018

Nonprofit Grant Opportunities TWO grants, ONE application! Apply for the Community Development Block Grant and the Community Support Grant through the Consolidated Grant Application Process.

wwwwww

Early voting: April 22-30, 2024

Election day: Saturday, May 4, 2024

Applications accepted Feb. 26 - March 29, 2024 Optional information sessions: IN-PERSON: Feb. 23 • 10 a.m. McKinney City Hall • 222 N. Tennessee Street

Grants are awarded to eligible organizations that support McKinney residents with: • Basic and community needs, including food, clothing, education, housing, and shelter • Counseling, safety, and mental health • Housing support, infrastructure, and more!

Qualified voters may vote at any Election Day/Early Voting location, including any additional Election Day voting location open under full contract services with the Collin County Elections Administration.

For more voting information, locations and times, visit: McKinneyTexas.org/Vote

VIRTUAL: Feb. 26 • 10 a.m. Registration required

To apply or learn more, visit McKinneyTexas.org/Grants

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VIRGINIA PKWY.

MCKINNEY EDITION

Impacts

195

3 Red Hot The restaurant serves Indian and Chinese dishes. • Opened Jan. 29 • 3905 W. University Dr., Ste. 400, McKinney • www.redhotdallas.com

164

B L O OMDALERD.

W ILMETHRD.

TAYLOR BURK DR.

12 7

Coming soon

U N I V E R SI

380

4 Elements Massage The opening for Elements Massage has been delayed. • Opening Feb. 24 • 4800 W. University Drive, Ste. 103, McKinney • www.elementsmassage.com/mckinney 5 Lean Kitchen The business will offer freshly prepared meals by order. • Opening in February • 2107 Eldorado Parkway, Ste. 109, McKinney • www.leankitchenco.com/mckinney-tx 6 Lockwood Distillery The restaurant will offer soups, salads and cocktails. • Opening in February • 205 W. Louisiana St., Ste. 102, McKinney • https://lockwooddistilling.com 7 The Brass Tap The restaurant will offer more than 50 beers on tap. • Opening in late February or early March • 4030 W. University Drive, Ste. 100, McKinney • www.brasstapbeerbar.com 8 Learning Tree Montessori The school will offer programs for children between 8 weeks and 5 years old. • Opening in March

McKinney

VIRGINIA PKWY.

VIRGINIA ST.

10 1

UISIANA ST.

WILSON CREEK PKWY.

S. TENNESSEE ST.

INDUSTRIAL BLVD.

ELDORADO PKWY.

408

406

MCKINNEY RANCH PKWY.

STACY R

SRT TOLL

MAP NOT TO SCALE

East McKinney

• 2761 Virginia Parkway, McKinney • www.dunkindonuts.com

• 2951 Taylor Burk Drive, McKinney • www.learningtree-montessori.com

Now open

2 A-Affordable Storage The business offers storage units and boat storage. • Opened Jan. 11 • 3484 CR 406, McKinney • www.a-affordablestorage.net

9 Snap Clean Car Wash The business will offer several car wash tiers. • Opening in April

1 Dunkin’ The chain is known for its coffee and doughnuts. • Opened Dec. 11

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BY DUSTIN BUTLER, COLBY FARR & SHELBIE HAMILTON

• 1514 S. Tennessee St., McKinney • www.snapcleancarwash.com

In the news

Coming soon

13 Collin County History Museum A grand opening for the new “Created in Collin” exhibit was held in December. • 300 E. Virginia St., McKinney • www.collincountyhistorymuseum.org 14 Towne Lake Park A fire that engulfed a concession stand at the park was reported on Jan. 20. Damage could affect upcoming youth baseball and softball seasons, officials said. • 1401 Wilson Creek Parkway, McKinney • www.mckinneytexas.org/114/parks-recreation

10 Scenthound The dog care facility will offer bathing, nail trimming and dental care. • Opening in March • 2761 Virginia Parkway, Ste. 200, McKinney • www.scenthound.com 11 Cyrene at Painted Tree More than 300 new homes in north McKinney will soon be available for rent. • Opening in August • Southeast corner of Lake Forest Drive and County Road 164, McKinney • www.curvedevelopment.com 12 Torchy’s Tacos The restaurant will feature specialty tacos and burritos. • Opening in late spring or early summer • 4040 W. University Drive, Ste. 300, McKinney • www.torchystacos.com

16 Twin Peaks The restaurant is set to open in north McKinney later this year, CEO Joe Hummel said. The restaurant will fill the space formerly set for Walk-On’s Sports Bistreaux, which announced a restaurant at the location in 2021. Twin Peaks is a sports bar that offers scratch-made burgers, sandwiches, chicken wings and beer. • Opening in late September or October • Northwest corner of US 380 and Hardin Boulevard, McKinney • www.twinpeaksrestaurant.com

Worth the trip

15 Bill Smith’s Cafe The restaurant, which closed in McKinney in 2022, is now open in Van Alstyne. • Opened Feb. 5 • 233 E. Jefferson St., Van Alstyne • www.billsmithscafe1956.net

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MCKINNEY EDITION

Impacts

West McKinney

1 5

4 6

AUBURN HILLS PKWY.

W . U NI V E R S IT Y D R.

380

Now open

380

INDUSTRIAL BLVD. 2 Black Tie Liquor The store sells a selection of beer, wine and liquor. • Opened Dec. 22 • 1530 S. Independence Parkway, Ste. 120, McKinney • 469-516-8086 1 Royal Kings Liquor The store sells spirits, including wine, rum, brandy and gin. • Opened Dec. 13 • 8710 W. University Drive, Ste. 100, McKinney • 214-548-5809

VIRGINIA PKWY.

MEDITERRANEAN DR.

McKinney

E LD O R A D O P K W Y .

3 CityVet The office offers veterinary services. • Opened Jan. 8 • 6421 W. University Drive, McKinney • www.cityvet.com/mckinney

MCKINNEY RANCH PKWY.

STACY RD.

MAIN ST.

SRT TOLL

4 Broken Chain Pilates The studio offers small group and private sessions. • Opened Jan. 2

E Y

7 12

MAP NOT TO SCALE

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• 2001 Auburn Hills Parkway, Ste. 402, McKinney • www.brokenchainspilates.com

• www.facebook.com/ontherunliquor

Now open

In the news

5 3Natives The restaurant offers acai bowls, smoothies, wraps, salads and breakfast items. • Opened Jan. 9 • 8710 W. University Drive, Ste. 125, McKinney • www.3natives.com 6 Authentic Thai Massage The business offers multiple types of massages. • Opened Jan. 18 • 2001 Auburn Hills Parkway, Ste. 603, McKinney • 214-617-6987 7 Ashar Dentistry The dental office offers general and preventive care. • Opened Jan. 27 • 6201 S. Custer Road, McKinney • www.ashardentistry.com 8 On The Run Liquor The store sells a wide variety of liquors and craft beers. • Opened Feb. 6 • 7701 Stacy Road, Ste. 500, McKinney

9 Row House LaShonda Rahming took over ownership of the rowing- based gym at the end of September. • 7901 Eldorado Parkway, McKinney • www.therowhouse.com/location/stonebridge 10 Stonebridge Pediatrics The medical practice surpassed 20 years of operation in McKinney on Feb. 2. • 5561 Virginia Parkway, Ste. 100, McKinney • www.stonebridgepediatrics.com

12 Mo’ Bettahs The restaurant offers lunch plates which feature a choice of meat such as kalua pig or teriyaki chicken served with macaroni salad and steamed rice. Mo’ Bettahs first opened in 2008 and has since grown to over 50 locations. • Opened Jan. 25 • 6201 S. Custer Road, McKinney • www.mobettahs.com

Closings

11 Waterfront Grill The Waterfront Grill, formerly known as Harry’s at the Harbor, is closed, according to a social media post. • Closed in December • 6601 Mediterranean Drive, McKinney • www.waterfrontadriatica.com

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Government

BY SHELBIE HAMILTON

Ballot will not have term limit election McKinney City Council members chose to not add a charter amendment election regarding changing council member term limits to the May ballot at a Feb. 6 meeting. The item was tabled indefinitely in a 6-1 vote, with council member Geré Feltus voting against tabling the item. The details The proposed ordinance included a propo- sition regarding increasing the number of consecutive terms allowed for City Council members from two to three. Council members are currently limited to two consecutive terms in one position. What they’re saying During a public comment period at the meeting, 10 community members spoke against the proposed election. Feltus, along with council member Rick Franklin, said they asked for the item to be added to the meetings’ agenda. McKinney Mayor George Fuller said that he would prefer the charter amendment election be considered closer to the November election.

McKinney facilities included in bond package The bond election includes plans for a new municipal court facility and other city facility upgrades.

1 Police Department administration 2 New Municipal Court 3 Towne Lake Park 4 Public Works South campus

TAYLOR BURK DR.

380

5 Fire Station 3 6 Fire Station 8

S T V I R G I N I A S T .

WILSON CREEK PKWY.

S. CHESTNUT ST.

S. COLLEGE ST.

E L D O R A D O P K W Y .

SOURCE: CITY OF MCKINNEY/COMMUNITY IMPACT

City leaders add bond election to May ballot McKinney voters will consider a $485.5 million bond election on the May ballot. McKinney City Council members voted unan- imously to add the item to the spring election ballot at a Feb. 6 meeting. In December, a citizen bond committee recommended the election. The specifics Proposition A includes $106 million for parks

and recreation projects, including a new multigenerational recreational facility and addi- tional pickleball courts. Proposition B includes $36 million for a new 36,000-square-foot municipal court facility. Proposition C includes $30 million for improve- ments to the McKinney Public Works South campus. Proposition D encompasses $70 million for public safety projects including renovations to the McKinney Police Department’s administration building and upgrades to McKinney Fire Depart- ment facilities. Proposition E would dedicate $243.5 million for street expansions and reconstruction projects.

“I do think that if there’s going to be [an] ask of the community, it should be by the larger turnout and where there’s the greater engagement.” MCKINNEY MAYOR GEORGE FULLER

McKinney leaders approve annexation, add 127 acres

Annexed land

STEIGER TRL.

two uses, including agricultural district zoning on the north end of the site and residential district zoning on the southern portion, according to the presentation. McKinney Director of Planning Jennifer Arnold said the annexation process began in June and included a council resolution and public hear- ings. The city will provide water and wastewater utilities, as well as fire and police protection, to the annexed area, according to city documents.

McKinney City Council voted to approve an annexation that will add 127 acres to the city at a Jan. 16 meeting. The details The approved request was to annex 127 acres in the northeast sector of the city, just south of Trin- ity Falls. The request was approved unanimously, with Mayor Pro Tem Charlie Philips absent. The approval included the annexation, as well as zoning for the land tract. The site was zoned for

202

SOURCE: CITY OF MCKINNEY/COMMUNITY IMPACT

MCKINNEY EDITION

Education

BY HANNAH JOHNSON

With 5,000 vacant lots expected for new single and multifamily units within McKinney ISD by the summer, district officials are working toward planning to accommodate for growth. There are currently 2,500 vacant lots and over 3,000 lots undergoing work in the district, said Rocky Gardner of Zonda Education, the district’s demography consultant, during a Dec. 18 board meeting. Based on the data received from the district’s demographer, MISD Assistant Superintendent Dennis Womack said the district will work to place students wherever it has space. “We’ll need to look at different strategies on how to best redistribute some of our [zones] and which school [students] attend,” Womack said. District officials expect growth, assess zoning

The details

Enrollment in McKinney ISD is forecast to reach almost 26,000 students in the next 10 years, according to Zonda’s data. Growth within MISD is following the trend of suburb growth in Dallas-Fort Worth. In the third quarter of 2023, there were 1,704 homes purchased within MISD. The district has 34 subdivisions being actively built while there are 27 future subdivisions within the district, according to the presentation. Nearly 3,300 multifamily units and about 1,000 single family rental units are under construction across the district. There are also about 3,500 future multifamily units in the planning stages, according to the presentation. “Growth is pushing to the suburbs every- where,” Gardner said. “It’s a product of both where there’s available land and affordability.”

Projected high enrollment elementary schools Three schools are expected to exceed capacity in the next 10 years due to growth.

Frazier Elementary School Press Elementary School Webb Elementary School

380

McKinney

SOURCE: MCKINNEY ISD/COMMUNITY IMPACT

Projected student enrollment Estimated student enrollment

Why it matters

30,000

Projected increase: 9.02%

district, Womack said. The district will take into consideration the programmatic use of classrooms in the district to determine how many students a campus can handle, he said. “We [will] have a plan to take care of every kid and make sure every kid has a seat,” Womack said.

With existing zoning boundaries, Frazier Elementary School could reach over 2,000 students by 2033—about 1,200 students over its functional capacity— based on projections. The elementary zone has over 700 vacant developed lots and space for 4,700 future lots. In the next few months, district officials will work to plan for growth based on where the growth is occurring in the

25,000

20,000

15,000 0

2023-24 2028-29 2033-34

School year

SOURCE: MCKINNEY ISD/COMMUNITY IMPACT

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Education

BY SHELBIE HAMILTON

Private School Guide

2024

• 808 S. College St., McKinney • www.ccawarriors.com

McKinney

Acton Academy Type: Montessori Grades served: pre-K-8 Religious orientation: none Extracurricular activities: none Enrollment: 15 Tuition: $7,200-$8,200 annually • 105 New Hope Road E., McKinney • www.actonmckinney.org

Excellence Academy Type: Montessori, religious-based, traditional Grades served: pre-K-11 Religious orientation: Islam Extracurricular activities: art, yearbook club, Arabic, gym, home economics, STEAM, entrepreneurship, programming Enrollment: 123

Tuition: $7,500-10,000 annually • 6200 Virginia Parkway, McKinney • www.myexcellenceacademy.org This list is not comprehensive.

McKinney Christian Academy Type: religious-based Grades served: pre-K-12 Religious orientation: Christian Extracurricular activities: athletics, fine arts Enrollment: 700 Tuition: $13,000-$18,000 annually • 3601 Bois D Arc Road, McKinney • www.mckinneychristian.org

Collin County Cornerstone Christian Academy

Type: religious-based Grades served: K-12

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MCKINNEY EDITION

Development

BY SHELBIE HAMILTON

The Plaza at Fort Buckner development will fea- ture 150,000-square-feet of retail space for restau- rants, an entertainment venue and more, according to developer Eric Seitz of The Seitz Group. The details The retail center, located at the northwest corner of US 380 and Hardin Boulevard, is cur- rently under development. The rst phase of the project is located along the US 380 frontage and is expected to see businesses begin to open in the rst quarter of 2024, Seitz said. Businesses planned for that commercial strip include a number of restaurants along with retail and service-based businesses. Retail, restaurants coming to north McKinney corner

An additional project at the west end of the development will create space for two restaurants including CosMc’s, a beverage-led concept by McDonald’s, as well as Hawaiian restaurant Coco Shrimp, according to site plan documents. The second phase of the development will be built behind the rst phase. Businesses slated to occupy spaces being built in Phase 2 include Dave and Buster’s and EoS Fitness, Seitz said. Con- struction on the second phase of development is expected to begin in January and conclude in mid-2024, with businesses opening in those spaces in late 2024, he said. Diving deeper The Seitz Group developed the retail centers at the other three corners of the US 380 and Hardin Boulevard intersection featuring businesses such as Costco, Cinemark and At Home. The existing retail spaces have no vacancies, and there is a waiting list of potential tenants, Seitz said. The entire development has amassed $330 mil- lion in retail sales, Seitz said. The project has also

Planned businesses

and is just under half an acre in size, Fountoulakis said. Upgrades planned for the site include a new metal fence with stone accents and a double entrance gate with new signage. Grave markers and monument stones at the site will also be cleaned and repaired. “It’s going to be gorgeous and new, but it’s going to reect its historic nature as well,” Fountoulakis said of the project. “[The improvements are] going to be very respectful of its history. “ The $156,000 restoration project is being funded by the Seitz Group and will be completed as part of the second phase of development of the Plaza at Fort Buckner retail center, Seitz said. “By developing the four corners cohesively ... [we provided] food, restaurant, retail, tness, entertainment ... everything that a Class A shopping center anywhere in the country would be proud to have,” ERIC SEITZ, DEVELOPER WITH THE SEITZ GROUP

Restaurant

Retail

Service

Other

1 Cava 2 Coco Shrimp 3 Cold Stone Creamery 4 CosMc’s 5 Dave & Buster’s 6 Dave’s Hot Chicken 7 EoS Fitness

8 Einstein Bros. Bagels 9 Frost Bank 10 Maple Street Biscuit Company 11 One Stop India 12 Piada Italian Street Food 13 Pickleman’s Gourmet Cafe 14 Revolution Barber Shop

15 Soak Nails 16 The Brass Tap

17 The Lash Lounge 18 The Soccer Corner 19 Torchy’s Tacos 20 Touchdown Tap House

The project is located at US 380 and Hardin Boulevard.

SHELBIE HAMILTONCOMMUNITY IMPACT

added $220 million in constructed property value and has fostered the creation of 3,000 jobs. Seitz said once the northwest corner and remaining tracts are completed, the combined four corners of the intersection will include about 1.2 million square feet of developed space across six phases. Also of note Buckner Cemetery, a historic cemetery on the site of the Plaza at Fort Buckner development, will be restored by the end of the year, said Can- dace Fountoulakis, president of the Old Buckner Cemetery Association. Buckner Cemetery was founded in the 1840s

TAFT LN.

BUCKNER CEMETERY

3 17 10

380

SOURCE: THE SEITZ GROUPCOMMUNITY IMPACT

LOWRY CROSSING 4100 East US 380 (972) 540-2500 ALLEN 1839 North Central Expressway (972) 908-3488

Transportation

BY SHELBIE HAMILTON

Multilane roundabout debuts, more underway in McKinney

City crews completed the first multilane round- about in McKinney in late 2023 and three more are planned to open in the coming year, as well as two single lane roundabouts, city staff said. The specifics Roundabouts are implemented at intersections in an effort to reduce traffic congestion and car crashes, according to the city’s website. Below are some tips compiled by city officials on how to drive in a roundabout. 1. When approaching a roundabout, drivers should utilize markings on the road to determine which lane to enter based on their intended exit. 2. Drivers entering a roundabout should yield to emergency vehicles as well as pedestrians or bicyclists in the crosswalk. 3. When driving in a roundabout, drivers should not change lanes, pass other vehicles or obstruct emergency vehicles. Drivers should also allow more space for large vehicles such as semi-trucks.

Tips for driving in roundabouts

Drivers should slow down prior to entering a roundabout

Drivers should enter the roundabout when there is a safe gap in the traffic flow

Completed Under construction

Drivers should utilize their turn signal prior to leaving the roundabout

WILMETH RD.

TAYLOR BURK DR.

N. HARDIN BLVD.

380

SOURCE: CITY OF MCKINNEY/COMMUNITY IMPACT

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COMMUNITYIMPACT.COM

Real estate

More than 160 homes were listed on the real estate market in the 75070 ZIP code area during December 2023. It was an increase of more than 130% from the previous year. Residential market data

Number of homes sold

December 2022

December 2023

-2.17%

-24.39%

-38%

75069

75070

75071

75072

75071

380

Median home sales price

75072

75069

December

2022

2023

75070

SRT TOLL

$565,900 $512,570 $530,000 $428,700

$461,000 $497,500 $530,000 $455,000

75069

SRT TOLL

75070

Homes sold by price point

75071

December 2023

75072

$1 million+

$700,000-$999,999

$400,000-$699,999

Average days on market

+40.5%

-44.23%

-29.79%

$100,000-$399,999

<$100,000

MARKET DATA COMPILED BY COLLIN COUNTY AREA REALTORS • WWW.CCAR.NET

75069

75070

75071

75072

MCKINNEY EDITION

From the cover

Ocials to make city center for lmmakers

The overview

stage it at any time from the 1800s to now.” McKinney Mayor George Fuller said the projects lmed in McKinney have boosted the city’s bottom line through job creation as well as lm-induced tourism. “The exposure generated by these productions [leads] to an increase in tourism, as visitors are drawn to the locations featured in the lms and television shows,” Fuller said in an email. “This, in turn, boosts local businesses, such as restaurants, shops and accommodations, beneting our economy.” The city also streamlines permits and oers other support for lm productions in an eort to attract projects, he said.

McKinney was granted the lm- friendly designation in 2019 after sta at Visit McKinney completed a training and certication process. Sta pursued the designation to solidify the city’s ability to work with the state to attract lm projects to the city, said Beth Shumate, Visit McKinney communications manager and the city’s liaison to the Texas Film Commission. The city has a long history of hosting entertainment productions prior to receiving the state designation, including feature lms, such as 1974’s “Benji,” and various television series. Brewer-Hahn said the city’s scenery and diverse landscapes are attractive for lm productions. “McKinney looks like a backlot,” she said. “You could actually

Documentary & film TV Projects filmed in McKinney

Commercial

“The Daytripper” (2020)

“Walker, Texas Ranger” (1993-2001)

“Virgil, Texas Revisited” (2017)

Scottish Rite (2021)

“True Stories” (1986)

“Chase” (2010)

Merit Street Media (2023)*

“Benji” (1974)

“Prison Break” (2006)

“Hoovey” (2015)

“A Killing in a Small Town” (1990)

Publishers Clearing House (2020)

“Texas Music Revolution” (2021)*

The Dowell House in East McKinney, where "Benji" was partially lmed, is featured on the Texas Classics Film Trail. (Shelbie Hamilton/Community Impact)

*PROJECTS WERE FILMED IN LISTED YEARS AND HAVE NOT YET BEEN RELEASED. SOURCE: VISIT MCKINNEYCOMMUNITY IMPACT

Dig deeper

“These projects not only high- light the city’s beautiful scenery and historic landmarks but also create a sense of pride and recogni- tion among residents,” Fuller said. Historic Downtown McKinney has been the set for multiple projects, Shumate said.

frequently get visitors interested in seeing where the movie was filmed. “It’s really fun to share it with everyone,” Elisa Maclean said. Fuller said “Benji” and the productions that followed show- cased what McKinney has to offer to filmmakers.

“Benji” was filmed in both McKinney and Denton. It spawned more than 10 sequels and spin-offs, and was later added to the Texas Film Commission’s Classics Film Trail. The owners of the historic Dowell House in East McKinney, Ian and Elisa Maclean, said they

The 1993 television miniseries “Murder in the Heartland” was lmed locally.

COURTESY VISIT MCKINNEY/COMMUNITY IMPACT

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COMMUNITYIMPACT.COM

BY SHELBIE HAMILTON

Zooming out

Production incentive budget allotments

Budget allotment

$250M

The Texas Moving Image Industry Incentive Program saw its biggest funding allotment in program history from the state Legislature in 2023.

$200M

$150M

$100M

$50M

2017 2019

2021

2023

2015

SOURCE: TEXAS LEGISLATURE BUDGET BOARD/COMMUNITY IMPACT

“We were awarded $200 million [in 2023]. … That’s essentially a billion dollars of incentivized media production,” said Paul Jensen, executive director of the Texas Media Production Alliance. Collin County has seen over 50 productions use the incentive program since its inception, according to the Texas Film Commission’s website. “Hoovey,” a project filmed partially in McKinney, spent over $950,000 in state and supported over 300 jobs for Texas residents, according to data from the Texas Film Commission.

The Texas Film Commission incentivizes film productions in the state through the Texas Moving Image Industry Incentive Program. Filmmakers are required to complete at least 60% of the total production in Texas to be eligible for the incentive. The program has seen over $2 billion in incentivized spending statewide since it was established in 2007, according to the Texas Film Commission’s website. Data from the state film commission shows for every $1 paid through the incentive program, $5.20 is spent in the state.

Find us on Social Media Keep up with our events and see your bankers in a whole new Like!

Looking ahead

a crazy, wild idea, bring it to us, and if there is any way to make it happen, we will.” While working to attract new and bigger projects, the visitors bureau is also planning events to honor the 50th anniversary of “Benji,” which was the first notable film from the city. Festivities are planned for October, per Visit McKinney staff.

Shumate said she often fields calls from scouts looking for potential filming locations in the city. Interest from scouts becomes a top priority when she receives a call due to the potential for the city to draw in a large production. “We’re open for business,” Visit McKinney Executive Director Aaron Werner said. “Even if it seems like

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MCKINNEY EDITION

Events

BY DUSTIN BUTLER

• 6861 W. Eldorado Parkway • www.mckinneytexas.org/calendar

February

Ceramic Bookends Clay Workshop Attendees will design and construct a custom set of 6-inch bookends in this three-hour class. • Feb. 25, 11 a.m.-2 p.m. • $85 • Jump Into Art Studios, 404 N. Church St. • www.jumpintoart.com

History of Entertainment in McKinney with Pat Rogers Collin County historian Pat Rodgers will host this presentation on the history of entertainment in McKinney. • March 15, 1-2:30 p.m. • Free • Heard-Craig Center for the Arts, 205 W. Hunt St. • www.bit.ly/3S4cNBF St. Patrick’s Day Beer Walk Put on your best green garb and sip a beer as you stroll through downtown McKinney. • March 16, 11 a.m.-6 p.m. • $35 • 111 N. Tennessee St. • www.mckinneystpatricksday.com McKinney Asian Festival The first ever McKinney Asian Festival will feature vendors and performers presenting Asian culture. • March 23, 11 a.m.-6 p.m. • Free • Dr. Glenn Mitchell Park, 300 W. Louisiana St. • www.mckinneyasianfestival.org

March

The Diary of Anne Frank This adaption tells the story of Anne Frank and her family as they hide during World War II. • March 1-2, 8-9; times vary • $19-$24.50 • McKinney Performing Arts Center, 111 N. Tennessee St. • www.bit.ly/41ZkQnM It Might Get Loud The John and Judy Gay Library will transform into a music studio and residents are encouraged to bring their musical instruments to perform. • March 5, 6:30-9 p.m. • Free

St. Patrick’s Day Shamrock Run Celebrate St. Patrick’s Day with a 5K. New and experienced marathoners are welcome to put on something green and head to the starting line at Towne Lake Park. The race will feature local vendors, delicious food, green Tupps beer, costume contests, a Shamrock Photo booth, Irish music and Irish dancing. • March 16, 8-11 a.m. • $35 • 1405 Wilson Creek Parkway • www.mckinneystpatricksday.com

McKinney Asian Festival TEXAS WOMEN SOCIETY PRESENTS Cultural food, live performances, fun activities, a lantern walk, and more!

March 23, 2024 11am-6pm

FREE ADMISSION Dr. Glenn Mitchell Memorial Park 300 W Louisiana St McKinney, TX 75069

Interested in becoming a sponsor, vendor, or volunteer? Please contact us at texasws12@gmail.com Join us for the first-ever McKinney Asian Festival! info@mckinneyasianfestival.org

COMMUNITYIMPACT.COM

Community

BY SAMANTHA DOUTY & COLBY FARR

Dallas-Fort Worth to host nine 2026 FIFA World Cup matches

AT&T Stadium, located in Arlington, will host nine matches during the 2026 FIFA World Cup, ocials announced Feb. 4. Following FIFA’s match schedule announce- ment, local ocials including mayors from Frisco, Fort Worth, Dallas and Arlington discussed the collaboration that went into cinching the matches. “Nine games is bringing a whole lot of money to the North Texas area,” Arlington Mayor Jim Ross said. In a nutshell Dallas-Fort Worth is hosting more matches than any other city during the tournament. “We now have the opportunity to host the world,” Dallas Mayor Eric Johnson said. “There is a real opportunity to showcase what the city has become. This is the Dallas we want the world to see and they are going to see that in 2026.” In 1994, Dallas served as a World Cup host city with matches played at the Cotton Bowl Stadium. Mexico City will host the 2026 World Cup’s opening match June 11. Toronto will open the tournament for Canada on June 12. Los Angeles will host the U.S. opener on June 13. The nal match will be held at MetLife Stadium in New Jersey on July 19, ocials announced Feb. 4. Leading into the nal, the bronze medal semi-nal match will be hosted in Miami. Zooming in Frisco Mayor Je Cheney said the regional mayors typically compete against each other for projects but the World Cup has joined the region. With nine matches being held in the region, FC Dallas President Dan Hunt said it increases the likelihood of visiting teams to choose neighboring

Dallas Cowboys Owner Jerry Jones celebrates during the 2026 FIFA World Cup match schedule announcement.

COURTESY TONY FAY PUBLIC RELATIONS

AT&T Stadium matches

360

Group Stage

E. RANDOL MILL RD.

June 14

June 17

June 22

June 25

June 27

Arlington

AT&T WAY

areas as home cities. He mentioned that Frisco has locations that may be of interest including Toyota Stadium, which is the home stadium for FC Dallas. “In Frisco, it’s going to mean so much more even after we host the games,” Cheney said.

July 6 Round of 16

July 14 Semi nal

Round of 32

June July 30 3

SOURCE: FIFACOMMUNITY IMPACT

MCKINNEY EDITION

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COMMUNITYIMPACT.COM

Business

BY DUSTIN BUTLER

One of several meal options available is chicken pot pie.

Two Skillets Catering oers full-service catering and party planning, with options such as charcuterie boards.

PHOTOS COURTESY TWO SKILLETS

Two Skillets Catering oers specialized catering menu Two Skillets Catering owner Rob Richards is on a mission to create a menu for any event. Rich- ards opened the business in 2016 and now oers catering throughout North Texas. The background

Meals at catered events are served with salad and sides.

What’s on the menu? Meals at catered events will include an entree served with salad, a vegetable side, a starch side and bread. One entree available is Jamaican jerk seared chicken breast served with Texas-style mango salsa, pico de gallo peppers, and pineapple cilantro sauce. The business also oers a custom- izable taco bar. Giving back Outreach in the community is important, Richards said, adding he regularly provides meals at charity events. In McKinney, Richards said Two Skillets regu- larly donates around 500 meals per month.

Richards has worked in restaurants since he was 16 years old, adding that he attended New England Culinary Institute in Vermont. Richards worked in several ne dining restau- rants in Texas where he learned how to cater. Since opening Two Skillets, Richards said the business is thriving. “I think 2024 is going to be the year we pretty much bust out and really be able to service the community,” Richards said.

Rob Richards opened the business in 2016.

www.twoskilletscatering.com

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MCKINNEY EDITION

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