COMING TO COPPELL
There are 82 restaurants in Coppell. Four more are expected to open soon.
said. “We’re not [sure] we necessarily have the total available population.” Some restaurants have relocated to nearby Irving because they can get more exposure there, Braxton said. The city also has specific requirements that may deter prospective restaurants. For example, neon signs are prohibited, and bars are not permitted since Cop- pell restaurants must have a food and beverage license. Restaurants in the Cypress Waters community are the exception to the rules—those establishments may have Coppell addresses, but Cypress Waters is governed by the city of Dallas. Some restaurants have also strug- gled to stay open in recent years, offi- cials said. Like many communities, Coppell lost several eateries due to the COVID-19 pandemic. “[The shutdown] flushed out the operators that weren’t very good, and the ones that were probably burnt out,” J. Macklin’s Grill owner Todd Kerr said. “And unfortunately, it just flushed out good businesses that couldn’t recover.” One of the primary reasons why restaurants in Coppell have struggled is due to low patronage, Braxton said. “There’s a few here that have their loyal groups,” she said. “We’ve had a lot come in and out, and they always say that they just don’t get enough business.” Residents would particularly like to see more restaurants in Old Town Coppell, according to survey feed- back. Past restaurants in the area struggled partially due to low traffic volume, Mays said. “Old Town has about 6,000 to 8,000 vehicles a day,” he said. “[His- toric Downtown McKinney] has over 20,000 vehicles pass by, and the McKinney area is very successful. [Vehicle count] is probably one of the things that the Old Town area has going against it the most.” Braxton said demand is key for
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unfortunately, most of the time when restaurants are evaluating loca- tions, they’re looking for even larger numbers.” Residents would like to see more restaurants and retail options within Coppell, according to survey feedback. Attracting new restaurants ranked as one of the most important issues for citizen satisfaction. Survey participants’ open-ended responses indicated they are drawn to nearby communities such as Grape- vine, Southlake and Flower Mound for restaurant visits. Grapevine has more than 200 restaurants, according to its convention and visitors bureau. There are over 130 in Southlake and over 180 in Flower Mound, according to respec- tive restaurant directories. Grapevine and Flower Mound have larger popu- lations than Coppell with 50,872 and 77,243, respectively, according to U.S. Census Bureau data. But Coppell still falls behind in its number of restau- rants compared to Southlake, which has a population of 31,105 compared to Coppell’s population of 42,221. “It’s not that we have a lack of restaurants,” Hurley said. “People want variety.” Market challenges There are multiple variables that factor into a restaurant’s success, offi- cials said. “Restaurants don’t just open their doors and hope people show up,” Cop- pell Chamber of Commerce President and CEO Ellie Braxton said. “They do a lot of market research to determine if there is a market for their particular restaurants.” Some factors that influence a restau- rant’s success include traffic count, population size and income, Coppell Mayor Wes Mays said. “[Coppell] has the income level,” he
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San Daniele Italian Eatery
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COURTESY TODD KERR
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W. SANDY LAKE RD.
W. BETHAL RD.
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San Daniele Italian Eatery San Daniele will be a full-service restaurant offering Italian cuisine. When: Summer 2023 Where: 110 W. Sandy Lake Road, Ste. 150 Shipley Do-Nuts Shipley Do-Nuts’ menu includes handcrafted doughnuts, kolaches and other breakfast items. When: TBD Where: 760 N. Denton Tap Road, Ste. 100 Sushi Sakana Sushi Sakana will offer a variety of sushi rolls, salads, rice bowls and appetizers. When: June 2023 Where: 171 N. Denton Tap Road, Ste. 100 Taqueria La Ventana The fast-casual taqueria offers Mexican street food. When: TBD Where: 505 Houston St.
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Shipley Do-Nuts
COURTESY SHIPLEY DO-NUTS
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Sushi Sakana
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COURTESY SUSHI SAKANA
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Taqueria La Ventana
SOURCES: CITY OF COPPELL, TEXAS DEPARTMENT OF LICENSING AND REGULATION/ COMMUNITY IMPACT
COURTESY TAQUERIA LA VENTANA
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COMMUNITYIMPACT.COM
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