North San Antonio Edition - May 2022

Mitch Allen started iRun Texas with his wife, Michele, by opening the rst iRun store in Stone Oak in 2009.

iRun Texas A 2602 N. Loop 1604 W., Ste. 106, San Antonio 210-479-7200 B 20079 Stone Oak Parkway, Ste. 3120, San Antonio 210-494-7869 www.iruntexas.net Hours at each location: Mon.-Fri. 10 a.m.-7 p.m., Sat. 10 a.m.-6 p.m., Sun. noon-5 p.m. RUNNING TIPS iRun Texas store manager Matt Perri oers some tips commonly shared with customers, especially beginning runners and those resuming running after a long respite: Get professionally tted for a solid, comfortable pair of shoes. During the shoe tting process, do not bite o more than you can chew. Be realistic about tness goals. Practice good form running and remember key points, such as proper posture, cadence and mid-foot strike, which help a runner to better absorb the immediate physical forces of running.

BUSINESS FEATURE

Participants of a Valentine’s Day social run are seen at iRun Texas’ Bitters Road/Loop 1604 store. (Photos courtesy iRun Texas)

iRun Texas North San Antonio retailer gets runners going the right way M att Perri, manager of iRun Texas’ location at Bitters Road and Loop 1604, summa- rizes iRun Texas as a one-stop shop for runners who seek to be properly prepared to enjoy their hobby and get the most out of it. BY EDMOND ORTIZ

mechanics, in order to get a better idea of what type of shoes, socks and other gear are the best t for that runner. iRun Texas oers a range of men’s and women’s footwear and other apparel, accessories such as uid bottles and holders, cap headlights, carriers for smartphones and audio players, compression sleeves and shorts, and nutritional supplements. “We watch you, we take you through the whole tting process. We watch you walk, we watch you run, we’ll put you on a foot board and measure your arch height and where you keep your pressure points,” Perri said. iRun Texas also provides trainer classes, with some designed for experienced distance runners, and others styled to help beginners and seasoned runners to improve timing, speed and strengthen their core. Additionally, iRun Texas provides timing, results and race direction services for several competitive running events around the San Antonio area throughout the year. The company also oers three noncompetitive social runs each week. “It really ties in that local running community aspect. We’ve got ve or six events that we own as a company. There’s another 40 or 50 events that we time during the year,” Perri said.

“We have that niche that gives you more of that service for what you’re looking for. We do training classes; we t for insoles; we do a lot of health care provider recommendations—podiatrists, physical therapists, chiropractors,” Perri said. “We are your one-stop shop for all your running needs, whether that’s nutrition, apparel, insoles, shoes, socks, hydration—we’ve got it all.” According to the company, owners Michele and Mitch Allen met while running trails in Dallas and got married in 2003. They moved to San Antonio, and in 2009 they opened the rst iRun store at 20079 Stone Oak Parkway. In addition to the Bitters/Loop 1604 location, iRun Texas has a third San Antonio store in the Dominion neighborhood. Perri said he and fellow runners sta iRun Texas’ three locations and oer customized service. Perri said iRun Texas uses gait analysis, a measurement of someone’s body movements and

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