BY SAMANTHA DOUTY
Diving deeper
What they’re saying
Looking ahead
The development brings with it two luxury hotels with The Ritz-Carlton and an Autograph Collection by Marriott, which will contribute to the city’s hotel occupancy tax rates and tourism, said Gloria Salinas, Frisco Economic Development Corporation vice president. “If you would have asked a Frisco resident 10-15 years ago about a Ritz-Carlton or some of these other kinds of luxury brands, whether you [would] see that in Frisco, they may have found it hard to believe,” Frisco Mayor Jeff Cheney said. The additional hotel occupancy funds, which are generated when people stay in hotels, would go toward community projects, Roe said. Estimations on how much the new hotels will bring are unknown at this time. The tourism that a development like Fields West will bring will trickle down to the existing businesses, as well, Roe said.
Roe said having Fields West in north Frisco will attract those north of US 380 as opposed to them traveling further south for older shopping developments. “If you’re coming from out of town, you’re not going to pass a huge mall to go to another huge mall,” she said. The development will also bring with it office space, which Salinas projects will bring in corporate headquarters and employment options to Frisco residents. As of 2019, only around 14% of Frisco residents worked in the city, with the rest commuting to their jobs, according to EDC data. “The job growth hasn’t been able to keep up with [Frisco’s] population boom,” Salinas said. “Building out our corporate community is really important to the EDC.”
“What it does for our residents is not only does it bring amenities nearby that will serve their day-to-day needs but also
helps with our tourism.” JEFF CHENEY, FRISCO MAYOR
“A development like Fields West will bring in new corporate headquarters [and] new offices, which brings in new employees that can then be patrons of our other existing businesses.” CHRISTAL HOWARD, FRISCO CHAMBER OF COMMERCE PRESIDENT
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