Frisco - February 2024

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Frisco Edition VOLUME 11, ISSUE 7 FEB. 10MARCH 11, 2024

Fields West moves forward

INSIDE

The Fields West development will feature luxury brands and other retail and dining options when it opens in 2026. It is expected to bring people to Frisco.

RENDERING COURTESY THE KARAHAN COMPANIES

Also in this issue

Impacts: Dogtopia of West Frisco welcomes furry friends (Page 8)

Government: City Council talks Grand Park plans (Page 13)

Election: See a March primary sample ballot (Page 15)

Dining: Spitz oers Mediterranean meals with a twist (Page 29)

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I believe our schools are meant for education, not indoctrination. Many special interest groups hate this message; that’s why I am the only self-funded candidate. I don’t want your money, but I do want your vote. Help me send a message at the Republican Primary in March. See you there! Hi! My name is Dr. Matt Rostami . I am an eye surgeon in Frisco and I escaped the cold and high taxes of NJ to establish my own practice, Lone Star Eye Specialists. As much as I love to mock liberals for dodging accountability, as conservatives, we must not run from it. We have to grow our party, and I am going to start with the youth. What We Stand For What We Oppose Pro-America Curriculum Personal Responsibility & Financial Literacy Promotion of Family Values Hate-filled ideologies Socialism and Critical Race Theory Degeneracy, Grooming, and Sexualization of Children

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Impacts

North Frisco

HOLLYHOCK RD.

Now open

UNIVERSITY DR.

380

PGA PKWY.

DNT TOLL

1 Black Rifle Coffee Company The veteran-founded shop offers coffee. • Opened in November • 16599 FM 423, Frisco • www.blackriflecoffee.com/retail/frisco-retail 2 Hunt Family Dentistry The dentist office is owned by Dr. Dominique Hunt. • Opened Feb. 1 • 11220 Panther Creek Parkway, Ste. 100, Frisco • www.familydentistinfrisco.com 3 Love Your Face Dallas Owner Annette McAuley offers aesthetic services. • Opened Oct. 15 • 1931 FM 423, Ste. 500, Room 205, Frisco • www.loveyourfacedallas.com

ROCKHILL PKWY.

VIRGINIA PKWY.

9 2

LEWISVILLE LAKE

PANTHER CREEK PKWY.

2478

ELDORADO PKWY.

6 SMOTHERMAN RD.

ALL STARS AVE.

289

Frisco

KING ST.

MAIN ST.

ROLATER RD.

S TONEBROOK PKWY.

423

4 Play Street Museum The museum is an interactive play area. • Opened Jan. 12

PARKWOOD BLVD.

SRT TOLL

MAP NOT TO SCALE

GAYLORD PKWY.

WARREN PKWY.

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BY DUSTIN BUTLER, SAMANTHA DOUTY & ALEX REECE

The business is owned by Beth Crain. It offers pilates workout sessions. • Opening in late February • 12021 Dallas Parkway, Ste. 400, Frisco • www.thebeyondstudios.com 9 Chalo India The grocer will offer goods from flavors found in India. • Opening in May • 11010 Panther Creek Parkway, Ste. 1, Frisco • No website or phone number is available. 10 Session Pilates It offers music beat-based, high-intensity workouts. • Opening this spring • 5105 Eldorado Parkway, Ste. 180, Frisco • www.sessionpilates.com 11 Universal Billiards The business sells game room products. • Opening this spring • Northwest corner of North County Road and All Stars Avenue • www.universalbilliards.com

• 16702 Hollyhock Road, Ste. 300, Frisco • www.frisco.playstreetmuseum.com

Now open

5 Texas Family Fitness The location offers cardio strength spaces. • Opened Jan. 3

• 12235 University Drive, Frisco • www.texasfamilyfitness.com

6 The Exercise Coach The location is owned by Michele and Jim Montgomery. It offers coach-led workouts. • Opened Jan. 16 • 25663 Smotherman Road, Ste. 206, Frisco • www.exercisecoach.com 7 Valerie’s Taco Shop The restaurant offers San Diego-style Mexican food. • Opened in November • 5001 Panther Creek Parkway, Ste. 600, Frisco • Facebook: Valerie’s

12 Rotate Bar & Kitchen Located at Frisco’s Main Street and Dallas Parkway intersection, the sports bar serves multicuisine food, including Indian butter chicken, Cajun pasta, a caprese sandwich as well as a wide variety of beers, cocktails and more, according to its website. • Opened Jan. 20

• 5454 Main St., Ste. 123, Frisco • www.rotatebarkitchen.com

Coming soon

8 Beyond Pilates

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UNIVERSITY DR.

380

Impacts

PGAPKWY.

ROCKHILL PKWY.

VIRGINIA PKWY.

5 Salute The Italian restaurant is owned by husband-and-wife duo Emine Ademi and Bajram Spaiu. The restaurant offers authentic Italian dishes with sauces that are made to order. • Opened Jan. 10 6 Surfin’ Chicken The restaurant serves chicken sandwiches, including chicken club deluxe, bacon ranch, chili chicken crunch and spicy chicken. • Opened Jan. 7 • 355 Stonebrook Parkway, Frisco (inside the Walmart Supercenter) • www.surfinchicken.com • 5480 FM 423, Ste. 100, Frisco • www.saluteitalianfrisco.com 7 Wetzel’s Pretzels The store serves a variety of soft pretzels, dips, Wetzel Dogs and other snacks.

HILLCREST RD.

PANTHER CREEK PKWY.

2478

289

DNT TOLL

ELDORADO PKWY.

Frisco

423

KINGST.

MAINST.

PARKWOOD BLVD.

ROLATER RD.

S TONEBROOK PKWY.

LEWISVILLE LAKE

WARREN PKWY.

LEBANONR

SRT TOLL

• Opened in late November • 2601 Preston Road, Frisco • www.wetzels.com

12 11 7

GAYLORD PKWY.

FRISCO GREEN AVE.

Plano

8 X-Golf The space offers simulator screens for guests to play golf indoors as well as a full bar and restaurant. • Opened Jan. 8 • 5977 Preston Road, Bldg. 1, Ste. 500, Frisco • https://playxgolf.com

MAP NOT TO SCALE

South Frisco

• 303 Main St., Ste. 214, Frisco • www.dogtopia.com/texas-west-frisco

Now open

3 Gifty The business sells clothing and accessories. • Opened in December • 4040 Legacy Drive, Ste. 106, Frisco • www.letsgogifty.com

Coming soon

1 Bricks & Minifigs The aftermarket Lego shop lets customers buy and trade new, used and retired Lego products. • Opened Jan. 8 • 6363 Dallas Parkway, Ste. 108, Frisco • www.bricksandminifigs.com/frisco-tx 2 Dogtopia of West Frisco The location joins another Dogtopia on Preston Road. • Opened Jan. 22

9 Amazon Aesthetics The incoming spa will offer European-style services, owner Jasmine de Decker said in an email. • Grand opening Feb. 10 • 7000 Parkwood Blvd., Ste. D300, Frisco • www.amazonaesthetics.com 10 Clutch City Cluckers The restaurant serves chicken in a variety of ways, including sandwiches, tacos, salads, wings and tenders.

4 Royce’ Chocolate The shop sells Nama chocolate, a Japanese style of chocolate similar to ganache, in several flavors such as matcha and champagne Pierre mignon. • Opened in late November • 9292 Warren Parkway, Ste. 210, Frisco • www.roycechocolate.com

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13 Purple Kiwi The yogurt shop celebrated 15 years in business, owner Zach Greenberg said. • 3401 Preston Road, Ste. 5, Frisco • www.purplekiwiyogurt.com

• Opening in May • 15801 Rolater Road, Ste. 206, Frisco • www.clutchcitycluckers.com

Now open

Relocations

11 White House Black Market The store will relocate from its space on the second level inside the Stonebriar Centre to a space on the first level, a company representative said. • Relocating TBD

Closings

14 Up Inspired Kitchen The restaurant served burgers and wraps, salads, bowls, soups, and a breakfast menu that included pancakes,

• 2601 Preston Road, Ste. 2080, Frisco • www.whitehouseblackmarket.com

omelets and more. • Closed in January • 5285 Dallas Parkway, Ste. 400, Frisco • www.upinspiredkitchen.com

In the news

16 Musashi The restaurant serves sushi including sashimi and nigiri as well as hot plates such as prime ribeye, which is served with housemade marinade, smash potato and asparagus, and pan-seared duck breast, served with rice and broccolini. • Opened Dec. 8 • 4606 Frisco Green Ave., Ste. 103, Frisco • www.musashidallas.com

15 Freaky Taco The restaurant opened in July and served tacos in a variety of flavors. • Closed in December • 6377 Custer Road, Frisco • www.freakytaco.com

12 Forever 21 The store closed at the end of January, a company representative said, adding that the store is expected to reopen inside Stonebriar Centre after remodels are completed in May. • 2601 Preston Road, Ste. 1050, Frisco • www.forever21.com

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Government

Police to get $1.9M in drones, vehicles Frisco City Council members unanimously approved about $1.9 million in purchases for the city’s police department during a Jan. 16 meeting. The details One purchase approved by council members was a five-year, $96,495 contract for two new police drones. Here’s how that cost works out for the city: • $19,999 annual cost for the drones • $3,500 subtracted from total cost due to equipment trade-ins Another two purchases approved Jan. 16 were to replace some department vehicles. Funding for the purchases was available through the department’s fiscal year 2023-24 budget.

Frisco 45 Park to be named for Camey Spur Frisco City Council members unanimously approved Frisco 45 Park’s new name, Camey Spur Park, during a Jan. 16 meeting. What’s in a name? Frisco’s Park and Trail Naming Committee members unanimously recommended the name after their July and October meetings, according to meeting documents. The three-acre park is near where the “lost town of Camey Spur” once was, according to a state- ment included in meeting documents. The town was founded in 1852 and was located about seven miles south of Frisco where Hwy 121, West Spring Creek Parkway and the railroad now meet. It was named for landowner William C. McKamy and his family who settled the area, according to meeting documents. The McKamy family later donated land to the Frisco Line in 1896 for the

TOWN AND COUNTRY BLVD.

CAMEY SPUR PARK

SRT TOLL

railroad and had a railroad switch, also called a spur, installed. The town’s name gradually changed to McCamey over time, according to meeting documents. When city representatives applied for a post office in the early 1900s and learned a west Texas city was already named McCamey, they renamed the city Camey Spur. Learn more More information can be found at the Parks and Recreation Department’s website.

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BY ALEX REECE

Council discusses next steps for Arts Complex Frisco City Council and city staff heard an update on the progress consultants have made toward a potential Performing Arts Complex during a Jan. 19 winter work session. Project representatives from Theatre Project Consultants Inc. and Keen Independent Research returned to Frisco to give an update on the Performing Arts Complex progress. Since their last update in October, project con- sultants and council members have toured various performing arts venues across the country. The theme chosen to set the tone for the work session was “Frisco Forever,” Mayor Jeff Cheney said. It encapsulates council’s dedication to bringing long-term, generational projects such as the arts complex to the community, he said. “Our success is continuing to grow,” council member Tammy Meinershagen said. “All eyes are on Frisco right now.”

Leaders consider downtown program Plans to invest in Rail District businesses through an incentive pilot program are underway, according to a presentation from the Economic Development Corporation, which was discussed during a Jan. 18 winter work session. The pilot program will run for three years, and it will include helping business owners update their interior infrastructure as well as facade improvements.

Concept designs show the potential performing arts complex to have a 2,500-seat hall.

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The breakdown Now that council members have seen some real- life examples from their tours, city officials can move ahead in the planning stage before a final presentation and approval of the project in March 2025, said Gena Buhler, an associate principal with Theatre Project Consultants. “[The next phase] is looking at [a] funding study, it is doing some pretty intense community engagement, and it’s also looking at economic impact,” she said.

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Government

BY ALEX REECE

Final designs of the years-in-the-making Grand Park project in Frisco could wrap up before the end of 2024, ocials said. Frisco City Council and city sta heard a breakdown of next steps needed for the city to see a fully realized Grand Park on Jan. 18 during a two-day winter work session. City ocials and consultants have a few more months of visioning left to complete before nal designs wrap up in the next seven to nine months, said Conners Ladner, a principal with Design Workshop Inc. hired for the project. Once designs are nished, early phases of park construction could potentially begin sometime in 2025 and nish in early 2029, according to a meeting presentation. “We’re making progress,” Parks and Recreation Director Shannon Coates said. City ocials hone in on plans for Grand Park

The overview

What they are saying

Altogether, Grand Park is a more than 1,000-acre piece of property stretching from Frisco’s former Exide Plant property to Lewisville Lake. The main piece is the community hub, a 320- acre portion beneath the Dallas North Tollway, that city ocials hope to develop in multiple ways, including: trails, skate parks, picnic areas, festival lawns, playgrounds and nature center. The rst major step toward bringing the park online was when Big Bluestem Trail opened in November 2022, Coates said. Since then, city ocials have partnered with design teams Ideo and Design Workshop Inc. to brainstorm what the park could be. Coates said one comment she hears frequently is how awful it is that Grand Park has not been built yet. However, because of the changing demograph- ics in Frisco, it could be seen as a positive, she said. “The best thing that could have ever happened is that Grand Park hasn’t been built yet,” Coates said.

“I feel like for once we’re actually making meaningful progress.” LAURA RUMMEL, FRISCO CITY COUNCIL MEMBER

“These [ideas] are going to be evident in every single square foot of Grand Park.” CLAIR HEMPEL, A PRINCIPAL WITH DESIGN WORKSHOP INC.

Next steps

Council members had approved a vision statement and guiding principles for designing the park earlier in the week during a Jan. 16 meeting. Approving the vision statement will set the groundwork to make Grand Park a reality, said Clair Hempel, a principal with Design Workshop Inc. Design Workshop Inc. was hired in October to conduct the site analysis and framework studies. Now that they have nished, council’s next steps include choosing a layout of the park’s community hub. These layouts can vary depending on what council envisions for the space.

COTTON GIN RD.

FUTURE DEVELOPMENT

DNT TOLL

Frisco ocials heard an update on Grand Park during a Jan. 1819 winter work session.

PARK AND WETLANDS

STONEBROOK PKWY.

MAP NOT TO SCALE N

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Election

BY SAMANTHA DOUTY

Voter Guide

2024

To view the full list of all contested state and national candidates, visit www.communityimpact.com/voter-guide. Only candidates in contested elections are included. Visit county election websites for information on uncontested races.

KEY

R Republican

D Democrat

*Incumbent

R Matt Rostami

D Star Locke D Frankie Lozada D Armando “Mando” Perez-Serrato

Dates to know

Collin County Collin County Sheriff R Sherwood Holmes R Jim Skinner* Collin County Tax Assessor Collector R Scott Grigg R Cam McCall R Angela Powell Collin County Commissioner Precinct 3 R Jim Garrison R Darrell Hale* Collin County Constable Precinct 1 R Matt Carpenter* R Cris Trevino Collin County Constable Precinct 4 R Steve Asher R Mike Rumfield Denton County Denton County Tax Assessor Collector R Rob Altman II R Dawn Waye

Feb. 5: Last day to register to vote Feb. 20: First day of early voting March 1: Last day of early voting March 5: Election day

D Dean Phillips D Cenk Uygur D Marianne Williamson State State Senator, District 30 R Cody Clark R Carrie De Moor R Brent Hagenbuch

Where to vote

Any voter can cast a ballot in the Republican or Democratic primary, but not both. Collin County residents can vote at any polling location during early voting or on election day. Denton County residents can cast their ballots at any polling location during early voting; however, election day locations are by precinct.

R Jace Yarbrough D Michael Braxton D Dale Frey D Matthew McGhee Texas House representative, District 61 R Chuck Branch R Frederick Frazier* R Keresa Richardson Texas House representative, District 66 R Wayne Richard R Matt Shaheen* State Board of Education, District 12 R Chad Green R Jamie Kohlmann R Pam Little*

Sample ballot

Federal election U.S. President R Ryan L. Binkley R Chris Christie R Ron DeSantis R Nikki Haley R Asa Hutchinson

R Vivek Ramaswamy R David Stuckenberg R Donald J. Trump D Joseph R. Biden, Jr.* D Gabriel A. Cornejo

SOURCES: TEXAS SECRETARY OF STATE, COLLIN COUNTY ELECTIONS ADMINISTRATION, DENTON COUNTY ELECTIONS ADMINISTRATION/COMMUNITY IMPACT

FRISCO EDITION

Education

BY HANNAH JOHNSON

Tax election may be option to fund Frisco ISD staff raises passes through the state’s formula, said Kimberly Smith, FISD’s chief finance and strategy officer. Funding for a district is based on average daily attendance, rather than enrollment, Smith said. The basic allotment for students is $6,160—which has not changed since 2019. Historical Frisco ISD tax rates Frisco ISD's tax rates are split between maintenance and operations, which funds payroll and other operational costs, and interest and sinking, which pays for the district's debts.

With a looming multimillion-dollar budget shortfall in the 2024-25 school year, Frisco ISD offi- cials are considering the use of a voter-approval tax rate election to help pay for staff raises. The board will not make a decision to call an election until August or September, said an FISD spokesperson. If the board calls for an election, then it would be placed on the Nov. 5 ballot. Teacher raises were a top priority discussed by Frisco ISD’s board at a budget workshop Jan. 25. The workshop was the first of many as the district builds its budget for the 2024-25 school year budget, Superintendent Mike Waldrip said. Pandemic relief funds from the federal govern- ment helped in previous fiscal years, but those funds will not be available for future years. In FY 2024-25, the district also cannot depend on additional funding from the state, he said. What you need to know About 95% of a district’s spendable revenue

Maintenance and operations Interest and sinking

The attendance rate in Frisco ISD has declined since the pandemic began, Smith said. Attendance is down 2%-3% across the state, and Frisco ISD is experiencing the same decline, she said. Before 2020, the school district had a 96.5% attendance rate, which now sits at 94%-95%, Smith said. By the numbers Raising the tax rate would generate roughly $11 million after recapture. Recapture allows the state to remove local property tax dollars from district and redistribute funds to assist with the other school districts, according the Texas Education Agency.

$1.5

$1.2

$0.9

$0.6

$0.3

2019 2020 2021 2022 2023

SOURCE: FRISCO ISD/COMMUNITY IMPACT

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Private School Guide

2024

Kids USA Montessori of Frisco Type: Montessori Grades served: 6 weeks old through sixth grade Religious orientation: none Extracurricular activities: gardening, Spanish, cooking, art class Enrollment: 79 Tuition: not provided • 8890 Meadow Hill Drive • www.kidsusamontessori.org/campuses/frisco Starwood Academy of Frisco Type: Montessori Grades served: 18 months-15 years Religious orientation: none Extracurricular activities: athletics, drama, chess, piano, dance, Enrollment: 350 Tuition: $15,000-$21,000 annually • 3443 Lebanon Road • www.starwoodacademyoffrisco.com

Private schools around Frisco offer a variety of specialized instruction from different religious affiliations and various types of curriculum. This guide features primary and middle schools with grade levels through eighth grade as well as high schools with grade levels through 12th grade. This guide is not comprehensive.

Frisco

Grace Covenant Academy Type: Religion-based Grades served: K-12 Religious orientation: Christian Extracurricular activities: athletics, speech and debate, fine arts, worship, outdoor education program Enrollment: 182 Tuition: $6,667-$9,077 annually • 8000 Sanctuary Drive • www.gcafrisco.org

Legacy Christian Academy Type: Religion-based

Grades served: Pre-K-12 grade Religious orientation: Christian Extracurricular activities: athletics, art, theater, music, clubs Enrollment: 1,400-plus Tuition: $14,700-$26,300 annually • 5000 Academy Drive and 6600 Lebanon Road • www.legacyca.com

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FRISCO EDITION

Education

BY MICHAEL CROUCHLEY & HANNAH JOHNSON

Survey results to shape future school decisions Keeping Frisco ISD’s student opportunity model and updating existing facilities were two priorities noted in a districtwide survey. The survey provided feedback to help district officials make decisions through the coming school years. It included questions about the stu- dent opportunity model, early childhood program- ming, and campus maintenance and operations. More than 14,000 community members, includ- ing guardians, students and district residents, completed a feedback survey for FISD. The district partnered with the independent research firm K12 Insight to administer the survey in late 2023 and compile the results. The results The student opportunity model creates increased student engagement as the district oper- ates a higher number of elementary, middle and

Collin College offering new AI trends course Collin College is offering a new generative artificial intelligence class designed for busi- ness leaders and nontechnical professionals. The details The new course, “Generative AI for the Rest of Us,” will provide insights on trends and real-world applications of generative AI along with its ethical implications, according to a news release from the college. “The course provides the tools and knowl- edge to navigate the digital transformation driven by AI technologies like ChatGPT,” instructor Yeshwant Muthusamy said in the release. “This course has no programming or technical prerequisites—it is appropriate for anyone interested in learning more about generative AI.”

Respondents felt the district should focus on updating aging buildings:

69% of staff members

79% of guardians

SOURCE: FRISCO ISD/COMUUNITY IMPACT

high schools, according to district officials. In the survey, the model is a significant factor for 63% of families and 55% of staff members in the district. Over 71% of respondents were concerned about moving schools up to a 6A level, citing concerns for class size, academic opportunities and teacher attention. Additionally, school safety in the district was rated favorably with 91% of secondary students, 89% of staff members and 83% of guardians rating the schools’ security as excellent or good. More than half of all participant groups said turf should be installed at all high schools.

Transportation

BY ALEX REECE

Traffic signals to be installed on Custer Road Construction on new traffic signals for intersec- tions along South Custer Road, the border road between Frisco and McKinney, is expected to finish before the end of 2024. The details The signals will be installed at the Gartner Road and Big Horn Trail intersections along Custer Road, according to the city’s capital improvement projects database. Both projects are still in the design phase, according to the database. The light at the Custer Road and Bighorn Trail intersection is expected to cost $350,000 once it goes out to bid in spring 2024 and finish sometime in summer 2024. The light at the Custer Road and Gartner Road intersection is slated to finish construction by the end of 2024 and cost $250,000 once it goes out to bid in spring 2024.

S. CUSTER RD.

423

KING RD.

ELDORADO PKWY.

BIG HORN TRAIL

MAIN ST.

SRT TOLL

King Road to see construction update A new street construction project is heading to King Road. The project, still in the design phase, will include constructing a three- and four-lane road between Rose Lane and Witt Road. It is expected to cost $10.1 million with construction expected to wrap up in late 2025, according to the database. More information about other ongoing projects can be found on the city’s website.

GARTNER RD.

Anything else? A third traffic signal is also slated to be built just off of Custer Road at the Eldorado Parkway at Custer Star Center, according to the project database. It is still in its design phase and will cost $335,000 with construction slated to wrap up in late 2024.

LITTLE ELM 27100 Hwy 380 (972) 347-9630

LOWRY CROSSING 4100 E US 380 (972) 540-2500 THE COLONY 4901 Hwy 121 (214) 469-2113

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Real estate

ZIP codes 75033 and 75036 saw increases in the median home sales price from December 2022 to December 2023. All but 75033 saw a decline in the number of homes sold. Residential market data

Number of homes sold

December 2022

December 2023

+6.5%

-22.78%

-38.89%

-28.26%

75033

75034

75035

75036

380

75033

Median home sales price

DNT TOLL

75035

75036

December

2022

2023

75034

$725,000 $685,000 $574,000 $806,000

$778,000 $670,000 $542,000 $812,500

SRT TOLL

75033

423

75034

Homes sold by price point

75035

December 2023

75036

$1,000,000+

$700,000-$999,999

Average days on the market

December 2022

December 2023

$400,000-$699,999

0.0%

-4.0%

-18.18%

+24.0%

$100,000-$399,999

<$100,000

MARKET DATA COMPILED BY COLLIN COUNTY AREA REALTORS • WWW.CCAR.NET

75033

75034

75035

75036

Rates are lowering and demand is increasing. If you are looking to buy, sell or invest, now is the time.

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COMMUNITYIMPACT.COM

Real estate

BY COLBY FARR

DFW sees record retail occupancy

Looking ahead

Most new construction will come from grocery store chains and other anchor stores, Young said. At least 14 new grocery stores will open in 2024 or will be under construction. In 2023, H-E-B’s new stores in McKinney and Allen accounted for 22% of all space.

In 2023, Dallas-Fort Worth’s retail market experienced the highest occupancy rate in more than 40 years, according to Texas-based real estate firm Weitzman’s latest annual forecast. Dallas-Fort Worth finished the year with a record- high occupancy rate of 95.2%, 1.8 million square feet of space absorbed and more than 1 million square feet of new construction. The new record comes after occupancy rates exceeded 94% for the first time in Weitzman’s history in 2022. “In 2023, I along with many of us saw something we’ve never seen,” Executive Managing Director Robert Young said. “DFW’s retail market reached and it surpassed the highest occupancy rate ever.” The second highest occupancy rate occurred in 1981, when it was reported at 94.8%, Young said. In 2024, Weitzman expects the retail market to remain stable and end the year at 95.8% leased. Weitzman is anticipating nearly 2 million square feet of new construction to be delivered this year.

New construction Retail chains such as H-E-B and Target were responsible for much of the space added in 2023.

1.5M

500K

0 500K 1M 1.5M 2M

New construction in square feet

2023

2024*

SOURCE: WEITZMAN/COMMUNITY IMPACT

*PROJECTED

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FRISCO EDITION

From the cover

Fields West moves forward

The background

The details

pricetag, according to 2021 data. The Fields devel- opment includes Fields West, The Professional Golfers’ Association of America resort and golf course and several residential neighborhoods— which will house at least 10,000 residents. Visit Frisco Executive Director Marla Roe said Fields West will be a “vibrant hub.” It is too early to anticipate the economic impact of the Fields West project, but Roe said she sees the development as a way to attract and keep people and their money in Frisco. “People who might historically have just gone to Legacy West will now have an opportunity to find something new and very similar and different in its own right here in Frisco,” Roe said.

Fields West is a 55-acre project within the greater 2,500-acre Fields development. Fields West is across the Dallas North Tollway from the planned Universal Kids Resort in Frisco. Universal is also expected to open in 2026. Fields West is being developed by Fehmi Karahan and The Karahan Companies, which also developed Legacy West in Plano. Karahan is the president and CEO of The Karahan Companies and has been since 1992. The Fields project will be similar to Legacy West but bigger, officials said. Legacy West’s mixed-used component, which is comparable to Fields West, is 34 acres. The greater Fields development is a $10 billion project compared to Legacy West’s $3 billion

Fields West, a multibillion-dollar mixed- use development, will bring luxury brands, restaurants, retail and office space to Frisco’s north side. The development, along the Dallas North Tollway, took the latest steps toward its mid- 2026 opening date in January as the Frisco Planning and Zoning Commission approved several open space and site plans. Roads are already under construction as it relates to the project, officials said. Preleasing is also underway with a number of businesses committing to open in the development, though details could not be shared, said Rand Horowitz, founding partner of SHOP Companies, which is overseeing the leasing of Fields West. “The level of interest at the earliest stages has been unobstructed and almost immediately engaging by the retailers,” Horowitz said. “We’re honestly exceeding our expectations [of] how the market has taken to the vision of the asset.”

380

NORTH FIELDS

DNT TOLL

Frisco

PGA

350,000 sq. ft. retail, restaurant and entertainment space

1,200 multifamily units

POINT WEST

BROOKSIDE HOUSING

E L D S

375 hotel rooms planned

POINT EAST

BROOKSIDE HOUSING

FIELDS WEST

UNIVERSITY VILLAGE

325,000 sq. ft. office space

UNIVERSAL KIDS RESORT

PANTHER CREEK PKWY.

SOURCE: FIELDS WEST/COMMUNITY IMPACT

MAP NOT TO SCALE

SOURCE: FIELDS/COMMUNITY IMPACT

Saturday, March 2, 2024

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COMMUNITYIMPACT.COM

BY SAMANTHA DOUTY

Diving deeper

What they’re saying

Looking ahead

The development brings with it two luxury hotels with The Ritz-Carlton and an Autograph Collection by Marriott, which will contribute to the city’s hotel occupancy tax rates and tourism, said Gloria Salinas, Frisco Economic Development Corporation vice president. “If you would have asked a Frisco resident 10-15 years ago about a Ritz-Carlton or some of these other kinds of luxury brands, whether you [would] see that in Frisco, they may have found it hard to believe,” Frisco Mayor Jeff Cheney said. The additional hotel occupancy funds, which are generated when people stay in hotels, would go toward community projects, Roe said. Estimations on how much the new hotels will bring are unknown at this time. The tourism that a development like Fields West will bring will trickle down to the existing businesses, as well, Roe said.

Roe said having Fields West in north Frisco will attract those north of US 380 as opposed to them traveling further south for older shopping developments. “If you’re coming from out of town, you’re not going to pass a huge mall to go to another huge mall,” she said. The development will also bring with it office space, which Salinas projects will bring in corporate headquarters and employment options to Frisco residents. As of 2019, only around 14% of Frisco residents worked in the city, with the rest commuting to their jobs, according to EDC data. “The job growth hasn’t been able to keep up with [Frisco’s] population boom,” Salinas said. “Building out our corporate community is really important to the EDC.”

“What it does for our residents is not only does it bring amenities nearby that will serve their day-to-day needs but also

helps with our tourism.” JEFF CHENEY, FRISCO MAYOR

“A development like Fields West will bring in new corporate headquarters [and] new offices, which brings in new employees that can then be patrons of our other existing businesses.” CHRISTAL HOWARD, FRISCO CHAMBER OF COMMERCE PRESIDENT

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FRISCO EDITION

Events

Kite Fest Participants in this event will have old-fashioned family fun as they fly kites into the open skies. This interactive experience promises a blend of leisure and togetherness as attendees create kites of all shapes and colors. • Feb. 24, 1-4 p.m. • Free • Frisco Heritage Museum, 6455 Page St., Frisco • www.visitfrisco.com/event/kite-fest/4822

frozen margarita; Lounge by Topgolf, smokey jalapeno margarita; Ryder Cup Grille, hibiscus margarita; The Apron, prickly pear margarita; and The Lookout Lounge & Bar, rosemary grapefruit margarita. • Feb. 22, 3-10 p.m. • Prices vary • The Monument Realty PGA District, 3255 PGA Parkway, Frisco • https://bit.ly/3U0Dmdm Family Movie Night Monument Realty will host a family-friendly movie night. The movie will be a surprise. Dogs are permitted but must be kept on a leash. • Feb. 23, 7-9 p.m. • Free • 3255 PGA Parkway, Frisco • www.visitfrisco.com/event/family-movie-night/4896 Nerf Wars Team Battle Teams will compete in a bracket-style Nerf Wars battle tournament benefiting Evan’s Avengers Foundation. All proceeds will go toward funding childhood cancer research study at Children’s Health Dallas. • Feb. 24, noon-4 p.m. • $30 • UMB Bank Performance Center, 9966 John W. Elliott Drive, Frisco • www.evansavengers.org/category/events-2

February

A Grand Night for Singing This musical performance by the Frisco Theatre showcases the music of Richard Rogers and Oscar Hammerstein. The show includes songs from such lesser-known works as “State Fair” and “Pipe Dream,” and hits like “Oklahoma!” and “The Sound of Music.” • Feb. 16-March 3, times vary • $25-$35 • Black Box Theater, Frisco Discovery Center, 8004 Dallas Parkway, Ste. 200, Frisco • www.theatrefrisco.com Staying Secure Online The Frisco Public Library will host an event where attendees will learn to stay secure online from a cybersecurity industry professional. • Feb. 21, 7-8 p.m. • Free • 8000 Dallas Parkway, Frisco • www.friscolibrary.com National Margarita Day at PGA Frisco PGA Frisco is celebrating National Margarita Day with several specialty drinks at each participating restaurant. Restaurants and drinks include: Ice House, fields

March

Photoshop Basics The Frisco Public Library is hosting a class on Adobe Photoshop. Attendees will learn about cropping, resizing and adding layers. • March 7, 7-8:30 p.m. • Free • 8000 Dallas Parkway, Frisco • www.friscolibrary.com Genealogy Power Hour! Those interested in finding information about their family can stop by the Frisco Public Library to learn tips

and do hands-on research. • March 9, 10:30-11:30 a.m. • Free

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