Business
BY ROO MOODY
Froberg’s grandfather opened the store to serve a community that lacked nearby groceries, he said.
Froberg said once customers try his cypress trees for a Christmas tree, they never go back to any other type.
PHOTOS BY ROO MOODY COMMUNITY IMPACT
Froberg Farm in Alvin continues to grow its legacy Nestled between Manvel and Alvin lies Froberg Farm, which spans 250 acres and has been in the Froberg family since 1936.
Christmas trees sold by Froberg sell for around $40- $200 , with some as tall as 12 feet.
He said visitors can taste the di erence between Froberg’s strawberries and store-bought ones. One more thing While strawberries are a large part of the farm, and are included on the farm’s logo, Froberg said the Christmas Tree Farm is his favorite. For the past few years, Froberg has allocated 40 acres of the farm to grow and sell Christmas trees. Froberg said he sells a variety of Cypress trees as they don’t shed needles, and are hypoallergenic. “It’s my favorite because it’s very intimate,” Froberg said. “Me and my family stay up there and we talk to every single customer that comes through; we get to meet every single person, we get to see every single tree as it leaves.”
The family has been harvesting strawberries since moving to Alvin in 1894, and great-great-grandson Tyler Froberg is proudly continuing that tradition. “We work seven days a week ... but you also never work a day if you love it, and we truly, truly love what we do,” Froberg said. What they o er The farm has a grocery store on-site that sells fresh fruits and vegetables in an area that some would consider a food desert. The farm is also known for its large fall festival and allowing guests to pick their own strawberries.
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3601 Hwy. 6, Alvin www.frobergsfarm.com
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