BUSINESS FEATURE Jayden Layne Boutique Specialty clothing boutique in Tomball o ers clients a personalized shopping experience B rittani Johnson, owner of Jayden Layne Boutique in Tomball and a single mom, does not let any obstacle stop her.
BY KAYLI THOMPSON
UNIQUE BOUTIQUE PIECES Jayden Layne carries a number of distinct items for shoppers, including: Jeans from Judy Blue and KanCan Jeans
Custom-scented candle representing the boutique—a rosewater and ivy scent
Rodeo-focused clothing, shoes and accessories
However, she said she could not maintain the two storefronts due to building issues in Magnolia and lack of sta . Johnson said she loves her Tomball location, but she has plans to triple her space so she can o er more items. Johnson said the Tomball location has ooded twice, once from a hole in the shop’s ceiling and most recently during the February 2021 freeze when a pipe burst and ruined merchandise—bringing new chal- lenges and nancial hardship. “My son keeps me going,” she said. Johnson said she now works 40 hours a week and has a weekend sta , so she rarely works week- ends and typically stays closed on Mondays as well as Tuesdays during slow seasons. Customers love that the shop o ers a wide range of sizes—from petite to 3X—at a ordable prices, Johnson said. She talks to and interacts with customers while they browse so she knows what they want her to sell in the store. This also allows her to act like a personalized stylist for customers, Johnson said, as it can be easy for some people to miss items with so many items to browse in a smaller store. “Some people don’t want to talk, so that’s why I just listen. And then I hear them, and I’ll just say, ‘I’ll put a couple of things in the dressing room for you if you feel like trying it,’ but I’m not real pushy about it,” she said.
Mommy-and-me out ts and sibling out ts
The shop’s namesake, her 14-year-old son Jayden, is her motivation to keep going, she said. The store celebrated its fth anniversary April 10. Johnson said she started as an online shop in 2017 under a di er- ent name selling children’s items. At the time, she was working full time in the oil and gas industry and started the children’s line as a way to supplement her income. After being online for two years, she bought a storefront in Magnolia and changed from being a children’s line to o ering mainly women’s clothing and accessories—therefore leading to the name change. Johnson said working her day- time job and running the storefront meant she was working seven days a week and putting in 60-70 hours. She said it was a di cult time as she could not spend as much time with her son as she wanted to. “I wanted to put family rst. I’ve just always had to do it [be the sole earner]; I’ve been on my own since I was really young,” Johnson said. One year later, she was laid o from her full-time job, which she said turned out to be the best thing so she could focus on her store. In June 2020, Johnson opened another location in Tomball and continued to run the two locations for six months.
Owner Brittani Johnson celebrated the ve-year anniversary of her boutique, which began as an online store and now is located in Tomball.
COURTESY AP PHOTO BY ABBY PARSONS
The boutique o ers Western chic pieces, accessories and knick-knacks.
Jayden Layne o ers clothing options inclusive in sizing, Johnson said.
CHRISTOPHER GOODWIN COMMUNITY IMPACT NEWSPAPER
CHRISTOPHER GOODWIN COMMUNITY IMPACT NEWSPAPER
Jayden Layne Boutique 309 Market St., Ste. B, Tomball 832-588-3566 www.jaydenlayne.com Hours: Tue.-Sat. 10:30 a.m.-5:30 p.m., Sun. noon-4 p.m.
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