Grapevine - Colleyville - Southlake | December 2024

BY CODY THORN

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The Grapevine CVB uses money generated through 15 million visitors, as of 2023, to put back into the community. From 2015 to 2019, Grapevine tourism generated at least $1 billion each year. It fell to $583 million in 2020 due to the COVID-19 pandemic, according to Travel Texas. It’s now bouncing back, with $1.39 billion from tourists spending money in Grapevine in 2023, a 139% increase from 2020. “The problem with plans to renovate in 2020 or 2021 is that money was suddenly all gone,” Jan Freitag, the national director for Hospitality Market Analytics at CoStar, said of the delays. “... [Hotel] owners are realizing customer expectations are up but customer satisfaction scores are down.”

The Gaylord Texan Resort & Convention Center, which celebrated 20 years in Grapevine in April, is renovating its Old Hickory Steakhouse. The steakhouse closed inside the resort in April and will fully reopen Feb. 25, said Martha Neib- ling, director of marketing and public relations at Gaylord Texan Resort. The bar portion of the steakhouse opened Nov. 9. The $2.2 million expansion will add 76 seats in a glassed-in conservatory.

“Evolving and staying updated is extremely important to us and our business. Our restaurants and guest rooms are renovated and updated frequently to maintain the overall experience for the millions of visitors that we host.” MARTHA NEIBLING, DIRECTOR OF MARKETING AND PUBLIC RELATIONS, GAYLORD TEXAN RESORT

How it happened

Travel tax revenue in Grapevine

Tourism spending in Grapevine

Grapevine Golf Course will undergo an expan- sion to create more space and conference rooms. Demolition started on the existing concourse in October. The $4.72 million project will be done by the summer of 2025, according to city officials. Renovations include an open-view concept for an event center that overlooks the course. “We’re excited to have another venue for more meetings and weddings and banquets,” said Elizabeth Schrack, Grapevine CVB director of communication. She said the concourse project was made possibly by hotel occupancy taxes from the city’s 20 hotels. According to data from Travel Texas, a department within the Economic Development and Tourism Office, tax revenues generated by tourism dollars for both local and state tax receipts within Grapevine rose nearly 60% over the last decade.

$140M

$1.4B

$120M

$1.2B

$126M

$1.396B

$100M

$1B

$960.5B

$80M

$800M

$79M

$60M

$600M

$584M

$55M

$40M

$400M

$20M

$200M

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SOURCE: TRAVEL TEXAS/COMMUNITY IMPACT

SOURCE: TRAVEL TEXAS/COMMUNITY IMPACT

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GRAPEVINE - COLLEYVILLE - SOUTHLAKE EDITION

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