Government
BY ALEX REECE
Final decision on Frisco Center for the Arts to come in 2025 ‘ahs’ we hear when we see a Broadway production on stage in front of us, draws that in and helps to drive the revenue in a way that helps to propel the rest of the facility with trust in that facility,” Buhler said. Then vs. now Project consultants have changed plans for the halls slightly based on partner and community feedback, according to a June 25 presentation.
Frisco officials are still looking into the feasibil- ity of building and operating a Broadway-capable performing arts facility. During a Sept. 17 Frisco City Council meeting, council members confirmed they are still inter- ested in the Frisco Center for the Arts project and on track to pick a location in January 2025. A final decision on the project is expected in July 2025. Long story short Plans for the Frisco Center for the Arts and a path to a Broadway partnership were first pre- sented at a June 2023 city council summer work session. During the most recent project update to council members in June 2024, consultants with Keen Independent Research and Theatre Projects said they had an interested Broadway partner. The center is not possible without a Broadway deal, said Gena Buhler, a principal with Theatre Projects. “The attraction of Broadway, the ‘oohs’ and
Original plans January 2024
Updated plans June 2024
A Broadway partnership would have the same effect on the theater that the Dallas Cowboys part- nership had on The Star, council member Tammy Meinershagen said. The cost Estimated costs for the center sit at around $350 million, a $100 million drop from a past estimate that included additional venue spaces. The city has access to $160 million that would not involve a property tax increase, according to a meeting presentation. A cost and payment model is expected to be presented to council in May 2025. “There’s still a lot of work to do,” Mayor Jeff Cheney said. “There’s no question about that. But I feel like we’ve never been closer.”
2,000-seat large hall
2,800-seat large hall
Club seating in large hall
Club seating in large hall
Broadway partnership Broadway partnership
650-seat community hall
400-seat community hall
Outdoor venues
No outdoor venues
100- to 200-seat flexible hall
No flexible hall
SOURCES: CITY OF FRISCO, KEEN INDEPENDENT RESEARCH, THEATRE PROJECT CONSULTS/COMMUNITY IMPACT
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