DINING FEATURE
BY KAREN CHANEY
3x$10
“YOU SEE A LOT OF LOCAL TRAFFIC, IT FITS OUR VIBE; IT’S NOT FLASHY; IT’S COME AS YOU ARE.” MAX SEEL, OWNER
Three di erent cannoli options are available.
DISHES TO TRY
$12.25
$15.75
Hummus + Seasonal Vegetables can be ordered as an appetizer.
The Hot Fish Sando is served on a brioche bun with fries.
Owner Max Seel opened Farm + Feed in February 2022. He said he chose to locate in the Shops of Legacy North because of the neighborhood feel.
PHOTOS BY KAREN CHANEYCOMMUNITY IMPACT
$11.75
Farm + Feed Plano ‘eatertainment’ establishment draws unexpected demographic W hile growing up in the 1980s and early 1990s, Max Seel said going food and beverage, but we’re a place where we have entertainment,” Seel said. “Our entertainment is video games and board games.”
market was people like him—men who were gamers. “What has been shocking is that [demographic] is maybe 20% of the business,” Seel said. “The vast majority has been families, dates, groups of women and men playing together. Some just come to eat.” Seel added it has been fun to watch people connect over gaming, including one instance watching a grandmother interact with her granddaughter. “Here is this person taking some- thing they knew their grandkid was passionate about, even though they probably had no experience with it at all,” Seel said. “It’s been a neat experience to see games being social again.”
Baowser Sliders feature beef brisket and several toppings.
to arcades made gaming a social experience. However, in the last 10 years, he has noticed gaming has become isolating. “Games have gotten better and better, but because of consoles, games have been relegated to our home environment. … It is always played online,” he said. “I was missing that human connection.” He opened Farm + Feed in Feb- ruary 2022. Seel felt his restaurant had to exist because, “We wanted to bring everybody’s inner gamer out.” Seel describes this business as an “eatertainment” concept. “We are a restaurant focused on
He feels the words “intergalactic” and “post-apocalyptic” portray the ambiance. “It was inspired by Planet Endor from Star Wars with a lot of plants and nature interspersed with tech- nology,” Seel said. “We like the idea of tech being alive and nature being alive and bringing the two together.” Keeping to the theme, he also calls the menu “intergalactic.” “We call it gaming classics,” Seel said. “Elevated pub food that has a specic Asian avor prole.” When Seel conceptualized the business, he thought his target
Farm + Feed 7401 Lone Star Drive, Ste. B120, Plano 432-356-3467 https://farmandfeed.com Hours: Mon., Tue. closed, Wed.-Thu., Sun. 11 a.m.-midnight, Fri.-Sat. 11-2 a.m.
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PLANO SOUTH EDITION • JANUARY 2023
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