Business
JOVANNA AGUILAR
Since opening in January 2014, Cellar 24 has oered The Woodlands a casual neighborhood wine bar designed for the boutique wine connois- seur as well as for a casual wine experience. “We’ve oered a neighborhood wine bar that people can call home, a place where people can come whether they’re with a group or by them- selves,” Cellar 24 owner Shelli Moran said. “It’s a super cozy, fun spot to be.” How it started With 35 years of experience in the wine industry, Moran said she decided to venture out on her own after operating Fleming’s Prime Steakhouse on the south side of The Woodlands Mall as a partner for 10 years. As a Level 2 sommelier, or wine expert, her professional experience comes from her time studying for the Court of Master Sommeliers and her time creating wine lists for Fleming’s. The location where Cellar 24 operates was previously under dierent ownership as a wine company. When that wine company closed, Moran’s connection with the previous owners led her to acquire the place. Moran said her contract with the steakhouse expired on the 24th, which inspired her to include the date in her newly acquired wine bar. How it’s going After serving The Woodlands area for 10 years, Moran said Cellar 24 narrowed its wine selection to t customer requests. Today, Cellar 24 oers a unique selection of small boutique “clever, drinking-outside-of-the-box wines,” Moran said. “I’ve curated a really cool collection of white wines of interest and red wines of interest. Wines that kind of force you to drink outside of the box, and, you know, turn guests on to wines,” Moran said. Cellar 24 also added charcuterie boards to its rotating menu made up of small bites made in-house. Other services oered include club membership options, classes, tastings and retail services. Live music on Fridays features local artists and there is a on DJ Saturday nights. The wine bar also holds charity wine tasting events that benet nonprot organizations. Some organizations Cellar 24 has supported include the Montgomery County Food Bank, Inspiration Cellar 24 celebrates 10 years serving wine in The Woodlands
Cellar 24 was founded by Shelli Moran in 2014 to create a wine destination for casual and boutique customers.
PHOTOS COURTESY CELLAR 24
Cellar 24 hosts live music on Fridays.
Cellar 24 oers a unique selection of boutique wines.
Ranch, Yes to Youth and Interfaith of The Wood- lands. In honor of its 10-year anniversary Cellar 24 held a charity event that beneted Wheelchairs for Warriors with $26,000, Moran said. The organi- zation provides wheelchairs for veterans and rst responders, according to its website. “Whether you know wine or you want to learn about wine, or just truly want to enjoy a craft beer, Cellar 24 is recommended to anyone over 21,” Moran said.
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6700 Woodlands Parkway, The Woodlands www.cellar-24.com
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THE WOODLANDS EDITION
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