Business
BY THALIA GUZMAN
The store o ers a large selection of Hello Kitty merchandise.
Magda Kussel is the owner of Craftpudding.
PHOTOS BY THALIA GUZMAN COMMUNITY IMPACT
Veteran-owned shop sells Japanese-inspired gifts
she said. Kussel decided to open her own studio after she started painting to nd solace after retiring as a disabled veteran and recovering from breast cancer. Digging deeper Craftpudding sells a wide selection of kawaii-in- spired items—the Japanese culture of all things cute—such as Hello Kitty, Keroppi and My Melody merchandise, as well as other Sanrio characters. The kawaii aesthetic places emphasis on cute- ness, bright colors, child-like charm and cartoon characters. The handcrafted items Kussel o ers include handbags, jewelry, artwork and rubber stamps.
Army veteran Magda Kussel opened Craft- pudding in 2020 after being discharged from the military and battling cancer. The inspiration The kawaii gift shop originally began as an online Etsy shop in 2007, o ering hand-carved rubber stamps. Kussel’s love of Japanese artwork inspired her to begin making the stamps as a hobby. She combined her favorite hobby and her favorite food, rice pudding, to call her business Craftpudding. “I got very inspired by Japanese [culture] and I started to read books, especially in the area of crafts because they’re so well explained that [I didn’t] really need to know how to read Japanese,”
The shop o ers an array of stationary products.
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216 Pat Booker Road, Ste. 216, Universal City Facebook: Craftpudding
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