BUSINESS FEATURE
BY COLBY FARR
Directors Paul Johnson and Mary Soto help oversee the local business.
COLBY FARRCOMMUNITY IMPACT
The meals from Utopia Food and Fitness are cooked at a kitchen in Carrollton.
Clients work out twice a week for 20 minutes at Utopia on medical-grade Nautilus machines.
COURTESY UTOPIA FOOD AND FITNESS
COURTESY UTOPIA FOOD AND FITNESS
Utopia Food and Fitness 2108 Dallas Parkway, Ste. 216C, Plano 972-781-1888 www.utopia.com Hours: Mon.-Thu. 5:30 a.m.-8 p.m., Fri. 5:30 a.m.-5 p.m., Sat. 7 a.m.-2 p.m., Sun. closed body weight minus body fat weight • Basal metabolic rate: the minimum number of calories needed to sustain life at a resting state WHAT YOU’RE MADE OF The InBody 270 measures several indicators to build a body composition analysis. Utopia Food and Fitness sta looks at the following measurements after a scan: • Lean body mass: the measure of total
Utopia Food and Fitness Fitness franchise oers evidence-based diet plans and workout routines F or each client at Utopia Food and Fitness, the journey to healthy fat loss starts with a has reached 12 reps on one machine, the weight will get bumped higher.
Utopia’s Plano location opened in 2013 and moved to its current location at 2108 Dallas Parkway, Ste. 216C, in 2018. It’s one of three locations open in the Dallas-Fort Worth area. At Utopia, clients can pay $149 per month, which gets them two supervised training sessions a week and $40 food credit. Utopia’s most common plan costs $119 a month and does not cost the food credits. Workouts are 20 minutes long, and the gym is open for much of the day to provide exibility for its clients, Johnson said. During workouts, clients aim to reach eight to 12 repetitions on one machine before achieving muscle failure, Johnson said. Once a client
Utopia sta members start their clients out on a six-week program as a kind of onboarding, Johnson said. During the program, clients eat food cooked at Utopia’s kitchen in Carrollton and work out on a variety of machines at the studio in Plano. While the studio hosts a wide age range of clients, Johnson said Evidence-based plans and a sense of community set Utopia apart from other gyms and tness programs, Johnson said. “We’re not a weight loss busi- ness,” he said. “We’re a body fat loss business.” its typical patrons are usually people between ages 40-70.
machine called the InBody 270. “We start with the question, ‘What are you made of?’” corporate studios Director Paul Johnson said. The machine, which sits in Johnson’s oce at Utopia’s Plano location, can provide a body composition analysis including the basal metabolic rate and the skeletal muscle index. From there, clients will work with studio Director Mary Soto to build a tness and nutrition plan to help them reach their goals. “You’re using a proven plan,” Johnson said. “It’s all evidence based.”
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