Flower Mound - Highland Village - Argyle | January 2025

Health & wellness

BY JACOB VAUGHN

Q&A: Cryotherapy with Cryo Nation’s Josh Brown Josh Brown, the owner of Cryo Nation, said cryotherapy uses dry cold to reduce inammation and boost metabolic rates without freezing muscle tissue. Cryo Nation has several North Texas loca- tions, including one in Highland Village. Can you explain what cryotherapy is and how it works? Cryotherapy is a modernized version of an ice bath. Unlike ice, we’re not freezing your muscle tissue, we’re not restricting blood ow. All we’re doing is cooling o the skin surface, which allows us to get it much colder than an ice bath without it feeling much colder. The primary purpose is reducing inammation. We have people coming in for pain management, lots of dierent pain issues and weight loss. Your body thinks it’s freezing. As a byproduct, your metabolic rates kick into overdrive.

Josh Brown owns Cryo Nation, which operates several North Texas locations, including one in Highland Village.

JACOB VAUGHNCOMMUNITY IMPACT

What should people know before trying cryotherapy for the rst time?

What should people look for when choosing a cryotherapy clinic or provider? You want to make sure wherever you’re going, you’re doing true cryotherapy by scientic de- nition. You just want to make sure that the place you’re going to is reputable, that they’ve been open for a while, and that they know what they’re doing.

It’s just much easier than what people anticipate. I believe everyone’s at least a little nervous, espe- cially if they haven’t done something like ice baths or cold plunges or exposure that’s similar.

                

 

    

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