TOURISM 2026 FIFA World Cup to bring ‘staggering’ economic impacts
BY GRANT JOHNSON
sports, especially large events like the World Cup, but it allows us to really focus on the other things that Frisco does as well,” Dill said. A study conducted in 2018 by the Boston Consulting Group for The United States Soccer Federation found that each host city could generate
Even though Frisco will not host any soccer matches of its own when the FIFA World Cup comes to Dallas in 2026, the economic impacts of the host city will be felt in Frisco as fans come from across the country to the area, o cials said. “The economic impact is stag-
North Texas soccer fans were excited to hear Dallas was selected as one of the host cities for the 2026 FIFA World Cup at the June announcement. (Courtesy city of Frisco)
ECONOMIC IMPACT of hotel stays Hotels have a tax included with
“PEOPLE PAY A LOT OF ATTENTION TO SPORTS, ESPECIALLY LARGE EVENTS LIKE THE WORLD CUP, BUT IT ALLOWS US TO REALLY FOCUS ON THE OTHER THINGS THAT FRISCO DOES AS WELL.” JOSH DILL, DIRECTOR OF SPORTS AND EVENTS FOR VISIT FRISCO
at least $160 mil- lion-$620 million in incremental economic activity,
gering,” Dill said. “People are bring- ing their money from the outside market and spend- ing it here with local businesses, supporting jobs and paying sales tax, and then they will go back home and leave all the money in our economy.”
which is addi- tional revenue generated for
them that guests pay which funds projects in the city.
the city. Dill said sports are a way to reinvest in the city and showcase other city areas. “We have so
RECEIPT
The longer a person stays at a Frisco hotel, the more Hotel Occupancy Tax is collected. The average FIFA World Cup is played over 28 days. A HOT 28 DAYS
Average room cost $300 6% Texas hotel occupancy tax $18
$5M
many vibrant things, like the
7% Frisco hotel occupancy tax
$21
Visit Frisco o cials suggest that at the time of the 2026 World Cup hotel rooms will cost around $300. There are 3,753 hotel rooms in the city of Frisco as of July 2022.
$4M
On June 16, Dallas was announced as one of 16 North American cities to host World Cup matches in the summer of 2026. In the bid to bring the World Cup to Dallas, AT&T Stadium in Arlington was designated to serve as the site for soccer matches, and the Toyota Stadium and Toyota Sports Complex in Frisco were allocated as spaces for practicing and could act as a “base- camp” for a participating team. Dallas is also in the running to become the international broadcast center as well as referee training and headquarters, according to the Dallas Sports Commission’s website. “People pay a lot of attention to
arts happening here, and sports is really the catalyst in getting people here and then being able to show them all that other stu that makes events like the World Cup a great thing to capitalize on,” Dill said. Although the Dallas Cowboys orga- nization is involved in the bid, there are no plans to use the Ford Center in the World Cup, according to Dill. The National Soccer Hall of Fame, also in Frisco, could be used in some capacity, but plans have not been nalized. “We haven’t had any speci c discus- sions yet about how many matches and what level of matches [will be hosted at AT&T Stadium], but over the next
2% Frisco Tourism Public Improvement District
$3M
$6*
$2M
$345
Total cost
*THE TOURISM PUBLIC IMPROVEMENT DISTRICT WHICH IS AN ADDITIONAL FEE FROM ROOM RATES ON PARTICIPATING HOTELS WILL GO INTO EFFECT BEFORE 2026, BUT AN EXACT DATE IS UNKNOWN. THE TPID IS NOT CONSIDERED AN HOT.
$1M
$0
2026
1 day 28 days
SOURCE: VISIT FRISCO COMMUNITY IMPACT NEWSPAPER
year we’re going to be trying to ght for not only which games go where but also there’s elements, like the referee headquarters, that can be in Dallas,” Dill said.
The number of games, levels and additional delegations are expected to be nalized by the end of 2023, accord- ing to Dill. A Dallas host committee will be established in January 2023.
Take a Step Forward with Healthy Feet
Bring a canned or boxed good to our Lovepacs Frisco donation box and receive $5 off hatchet throwing. We will have raffles & drawings every few hours! Come celebrate our 1 year anniversary with us! August 20th!
972-559-0051 Dr. Zellers and Dr. Heredia
3550 Parkwood Blvd Ste 702 Frisco 75034 | friscofoot.com
15
FRISCO EDITION • AUGUST 2022
Powered by FlippingBook