North - Northwest Austin Edition | October 2024

The Domain gains luxury retailers, green space From the cover

The big picture

New Domain offerings 1 Versace: opened Jan. 2024 2 Burberry: opened March 2024 3 Psycho Bunny: opened April 2024 4 IKEA Design Center: opened June 2024 5 Freebird: opened Sept. 2024 6 Veronica Beard: opened Sept. 2024 7 Sixty Vines: opened Oct. 2024 8 The Webster: opened Oct. 2024 9 Agave Park: opening Nov. 2024 10 Century Oaks Park: opening Nov. 2024 11 Fogueira Gaúcha Brazilian Steakhouse: opening Nov. 2024 12 Activate Games: opening Dec. 2024 13 Toastique: opening Dec. 2024 14 Zimmerman: opening Dec. 2024 15 Zadok Jewelers: opening Jan. 2025 16 Balenciaga: opening by 2025 17 Dior: opening by 2025

MOPAC

The Domain ocials announced in August 2023 that renovations across the property would take place throughout 2024 and 2025, including new green space areas and building facade updates. Further planned renovations include modernizing bathrooms, adding a private nursing lounge, and repairing tile work around lamps and clock posts. Amidst these ongoing renovations, eight retailers have opened at the center this year, with four set to open by the end of this year and at least three more by 2025. Most of the new oerings are luxury retailers and join The Domain’s portfolio of other luxury brands, such as Gucci, Tiany and Co., and Saint Laurent, which are currently the brands’ only Austin-area stores. Monica Esparza, director of marketing at The Domain, said the Austin market has been a hotspot for luxury brands wanting to be in the area. “We have brands that are rst to market; we have brands that are unique to The Domain,” Esparza said. “We are transforming, but it’s all for the better and all for our shoppers’ demands.”

1 8

2 6 14 15

CENTURY OAKS TERRACE

3 4

AMY DONOVAN PLAZA

MOPAC

SOURCE: THE DOMAINCOMMUNITY IMPACT

Zooming in

Many of the luxury retailers are located along Century Oaks Terrace, which Esparza said have been situated in this area since The Domain first opened. “We did have an area that was mainly for luxury down by the Neiman Marcus end, and it’s just kind of grown from there,” Esparza said. “Leasing may have a specific strategy for that, but it also just kind of aligned with retailers that are either no longer with us or we relocated.”

One of The Domain’s ongoing projects is a series of architectural renovations, which include remov- ing the canopies above storefronts to raise building facades and updating storefront textures with marble, stone and wood. While the renovations are propertywide, Esparza said the center wanted a more cohesive, modern and elevated look among the luxury retailers as more of them continue to open.

Renovations include updates to storefront textures with marble, stone and wood.

RENDERING COURTESY OF THE DOMAIN

COMMUNITYIMPACT.COM