New Braunfels Edition | December 2025

Events

Wurstfest 2025: Capturing the culture, craft and celebration From Nov. 6-15, around 220,000 people cel- ebrated German culture while supporting local nonprot organizations at Wurstfest. Wurstfest—which originated in 1961—began as a one-day festival created by the New Braunfels meat inspector, Ed Grist, as a festival to honor sausage. The festival has since grown to 10 days of cele- brating the city’s German heritage, as previously reported by Community Impact . Read all about it Marc Allen, 2025 festival general chair and president-elect, said crowds were evenly dispersed across the 10-day event, and attendance was up about 4%-5%. One of the signicant changes implemented at the event this year was eliminating drink tickets, which sped up the lines. By eliminating drink tickets, more space was created on the grounds. “We had seven new vendors that we were able to put in spots where drink ticket booths were,” Allen said. Some of the new vendors added were Children’s Advocacy Center of Comal County, Dive-in Donuts, Pecos Pete’s All Natural Tea & Soda Co., Fryday Concessions, Long Creek High School Dance Boosters and The Sauer Kraut Food Truck. The organization also replaced 87 toilets. Allen said they appreciated those who visited Wurstfest. “We hope we fullled their expectations with entertainment, family, fun, friends,” Allen said. “We’re doing our best to improve year upon year.”

Attendees dress in traditional fedoras and beer mug-shaped hats to celebrate German heritage at Wurstfest 2025.

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Pecos Pete’s All Natural Tea & Soda sells collectible mugs and jars to Wurstfest 2025 attendees.

Cody Bane holds a stein of beer after winning the 2025 Texas Steinholding State Championship Finals.

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Attendees gather in a Volkswagen bus turned photo booth to take commemorative photos.

A musician with Austin Polka Band smiles.

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Irish Beer • Irish Inspired Cocktails Irish & Traditional Pub Fare • Great Atmosphere DOWNTOWN NEW BRAUNFELS Coming Soon to

Be Part of the Story Get a personalized engraved brick for your family or business and be a part of the foundation of Kennedy’s Tavern. Limited Availability.

308 E San Antonio St • (830) 308-4002

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