Business
BY DUSTIN BUTLER & SAM PONTIUS
Passion for fashion led mother-daughter duo to Lily Claire boutique Becky Morris said she’s long had an a nity for fashion and styling. With a background in the fashion industry, Morris and her daughter, Lily, decided to open Lily Claire in Prosper in 2020. “I am a stylist at heart,” Morris said. “I love helping people nd their personal style. I think that makes us a little di erent.” The backstory Morris previously worked for the luxury depart- ment store Saks Fifth Avenue. She left when she became a mother but continued to work as a stylist. “I’ve always loved fashion, and I wanted to get back into it,” Morris said. “My daughter was in high school in 2020 and kept saying, ‘Let’s open a boutique.’” Morris was skeptical at rst but ultimately opened Lily Claire in November 2020. What’s special about it? Lily Claire o ers several services, such as the Lily Claire Style Box, a kit containing items hand- picked by Morris. Other services include closet clean-outs, fashion classes and style parties. Morris said Lily Claire is di erent from other boutiques because it is eclectic and o ers a mix- ture of boho, modern and vintage styles, adding that the shop has something for everyone. “I love when I nd my people and when clothes nd their people,” Morris said. “It’s just been really fun discovering that and having people discover us.”
Lily Claire owner Becky Morris opened the boutique in 2020 after a career in the fashion industry.
PHOTOS BY DUSTIN BUTLER COMMUNITY IMPACT
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201 S. Main St., Prosper www.shoplilyclaire.com
In addition to clothing, Lily Claire sells gifts.
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