BY HALEY MCLEOD
Digging deeper
Looking ahead
Total Cedar Park businesses Cedar Park’s Economic Development department has increased business recruiting eorts as a strategic goal for the city.
Capturing a retailer like NFM and Scheels was not happenstance. According to Dan Sousa, a spokesperson for Cedar Park, the city has been following a long-term strategy for destination-fo- cused economic development. He said the city proactively negotiated and o ered $45 million in performance-based incen- tives and $4.5 million in infrastructure reim- bursements, supporting property acquisition and coordinating with landowners and tenants. The incentives are tied to speci c deliverables, including a $400 million minimum local invest- ment, 725 jobs created and $450 million in sales. Once these milestones are met, the city will disperse public incentive funds. The CedarView mixed-use development is intended to diversify the local economy and increase tourism, Sousa said. It advances the city’s intent to create a destination-oriented commercial corridor and ful lls the longstanding goal of having a full-service hotel and convention center.
Amid concerns about increased tra c in the area, the city has included plans for mobility improvements, sidewalks, shared-use paths and pedestrian crosswalks along New Hope Drive and on-site driveways. New Hope Drive will be widened from four to six lanes between Block House Creek Drive and 183A Toll Road, including the construction of a high-capacity intersection at New Hope Drive and 183A, added tra c signals, improved utility services, and added pedestrian safety features.
140 210 280 350
0 70
2021 2022
2023
2024
2020
SOURCE: CITY OF CEDAR PARK COMMUNITY IMPACT
Widening High-capacity intersection
The city’s economic development team has already hosted more than 30 potential busi- nesses this year—surpassing its annual goal—and has partnered with Marriott for the full-service hotel and conference center, according to city documents.
183A TOLL
N
U
Finally, the personalized Primary Care you deserve
Find a doctor today
512-807-7583 mdvip.com/swaustin
17
CEDAR PARK FAR NORTHWEST AUSTIN EDITION
Powered by FlippingBook