A regional destination From the cover
The big picture
CedarView site The new Cedar Park development, featuring some of the largest retail stores in the state, is projected to be complete by 2027.
With major retailers putting down roots and a convention center in the works near the H-E-B Center, Cedar Park is shaping up to become a regional destination, said Tony Moline, the president and CEO of the Cedar Park Chamber of Commerce. “[NFM] is going to be one of those regional game changers,” Moline said, referencing the massive home furnishings retailer, which o ers furniture, appliances, electronics and ooring. “This is going to have a massive economic impact. NFM draws a ton of visitors annually at its other locations. And so what that means is also a lot of foot tra c for other businesses.” Under the city’s economic development agreement with NFM, the retailer is expected to bring in an additional $344 million in tax revenue over the next 25 years as well as hundreds of new jobs. Scheels is expected to open in 2026, and NFM is slated for a 2027 opening. “This isn’t just about new development. It’s about delivering on a promise to our community. We’re putting Cedar Park on the map as a premier destination for meetings, events and hospitality,” said Cedar Park Mayor Jim Penniman-Morin.
HEB Center: Cedar Park
183A TOLL
NFM
Convention Center
Retail
Scheels
Marriott
Retail
Retail
Retail
Pad sites: freestanding retail parcels near larger shopping center
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SOURCE: CITY OF CEDAR PARK COMMUNITY IMPACT
A closer look
The details
Je Lind, the company’s former chief strategy and development o cer, previously told Community Impact NFM considered several cities across the country for a new store before choosing Cedar Park. “One of our biggest considerations is the quality of life for sta that live in the area,” Lind said. “This was just an automatic home run.” NFM announced this year that it has become a founding partner of the Parks and Trails Foundation of Cedar Park. The project is expected to feature more than 800 shade trees. Developers are planning on announcing new tenants over the coming weeks. “We’re in the business of improving people’s lifestyles,” said Andy Shefsky, NFM public relations manager, in an emailed statement. “We were looking for a city that provides a high quality of life and has mutu- ally aligned values with NFM. We believe Cedar Park provides both.” Similarly, Scheels pointed to the strength of the local community as a key reason for choosing Cedar Park.
A full-service hotel typically caters to business and upscale travelers by o ering a wide range of amenities, such as on-site dining, concierge, room service, laundry service and wellness facilities. The 357,000-square-foot Scheels will include its signature 65-foot ferris wheel, a 16,000-gallon saltwater aquarium, wildlife mountain, arcade, Fuzziwig’s Candy Factory and a cafe.
When completed, the Cedar Park NFM will be one of the largest retail spaces in Texas, encompassing around 1.3 million square feet, second only to The Colony location in DFW. The development also features a city-owned convention center with meeting space and a ballroom. Additional highlights include a 297-room full-service hotel—the rst in Cedar Park.
The NFM e ect The heat map shows where visitors to The Colony NFM are coming from based on anonymous smartphone location data, re ecting foot-tra c to this speci c retailer.
380
McKinney
380
35
75
Plano
Fort Worth
20
Abilene
Dallas
20
377
Tyler
High
35
Low
College Station
Austin
SOURCE: PLACER.AI COMMUNITY IMPACT
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COMMUNITYIMPACT.COM
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