BY HEATHER MCCULLOUGH & CODY THORN
Where Southlake’s sales tax goes Sales tax collections (fiscal years)
How we got here
By the numbers
$28.41M
+59.7%
2017 2023
Colleyville and Southlake have seen a steady increase in sales tax funds in the last ve years, according to documents from the cities. For Colleyville, this is, in part, due to more developments, Rose said. The city owns properties along SH 26 and plans to sell them to commercial developers, according to Colleyville’s website. “The southern and northern gateways that we’re working on [are] more potential sales [for tax reve- nue] that can come back into the city,” Rose said. Spruce Home + Closet had the most uses during the 2025 Southlake Open Rewards Program with 493 claimed o ers, Cortez said. Clothing store Saint Bernard and Postino were also near the top of the list of most claimed rewards. Unlike other cities that limit the amount of cash back a customer can get, Southlake’s program is unlimited, Cortez said. “If you are making a big purchase, make it in Southlake. It makes a di erence,” Kelly said.
Many of Colleyville’s economic devel- opment programs started in 2018 due to the construction of SH 26, Assistant City Manager Mark Wood said. The city expected a 1% sales tax increase but saw a 4% rise from advertising grants and the original $10 gift card program, city economic development documents state. The grants give businesses up to $2,000 for advertising, per previous reporting. “[Colleyville] is going above and beyond with incentives like the gift card program and the advertisement grant,” said Lourdes McWithey, owner of Colleyville Eats, a platform for supporting local businesses. The Open Rewards program was created to help counter the post-holiday sales slump, Cortez said. It ran this year from Feb. 1 to May 18 and featured 390 local busi- nesses, per Southlake’s website.
$45.37M
6.25%: State 2%: Southlake
8.25% sales tax
1%: Southlake general fund 1%: Southlake police/parks/ economic development
Where Colleyville’s sales tax goes Sales tax collections (fiscal years)
$7.42M
+43.4%
2017 2023
$10.64M
6.25%: State 2%: Colleyville
8.25% sales tax
1%: Colleyville general fund 0.5%: Colleyville police department 0.5%: Colleyville libraries/ parks/economic development
SOURCES: CITIES OF SOUTHLAKE, COLLEYVILLE COMMUNITY IMPACT
Looking ahead
“In the end, it’s up to us to patronize the restaurants and other businesses in our city. If we don’t spend
always looking at initiatives to add based on business feedback given during monthly economic development meetings, she said. Cortez said when Southlake City Council approves the scal year 2025-26 budget in October, the cash back program will be part of the budget, with $100,000 set aside for its third year.
Southlake and Colleyville plan to continue their economic programs, o cials said. Colleyville o cials said they are working on a program for commercial lease assistance to help ll available spaces in The Village, a mixed-use commercial and residential space on Colleyville Boulevard, Rose said. The economic development committee is
money locally, we can’t expect local businesses to stick around.” LOURDES MCWITHEY, COLLEYVILLE EATS OWNER
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