News
BY CODY THORN
Trophy Club officials launch hotel tourism incentive program
Trophy Club officials are looking to help gener- ate more nights spent in hotels in town by creating a tourism incentive program, or TIP. Breaking it down During the July 28 meeting, Trophy Club Town Council approved the program 6-1, with Garry Ash being the lone no vote. Jill Lind, Trophy Club’s director of communica- tions and marketing, presented the plan that could be an investment of $125,000 for the city per year. Each of the town’s hotels along SH 114 is eligible for up to $20,000 in annual reimbursements for room-night rebates and special marketing incentives. The hotels could also receive up to $5,000 annually at a 75% reimbursement rate for approved wayfinding signage. Lind said hotels can start submitting reimburse- ment starting the 2025-26 fiscal year, which runs Oct. 1 to Sept. 30, 2026.
Zooming in The program is to support local economic devel- opment to help for future town projects, according to council documents. The cost will be funded through the city’s hotel occupancy tax revenue and is a targeted effort to attract visitors through hosted events, coordinated travel and hospitality partnerships, according to city documents. All Trophy Club hotel operators will be invited to join an executive tourism meeting to coordinate efforts, Trophy Club officials said. “The goal is simple: to drive more overnight stays in tourism activity by partnering with our local hotels,” Lind said. Ash explained his no vote was because he would like to see a program where the town had more control of it. He said if groups of five or more were given a $25 dining card in Trophy Club, all of the money would be staying in the town between the hotel and food.
Trophy Club hotel occupancy tax revenue
$1.2M
$800K
$400K
0
Hotels eligible for program participation: • Aloft Hotel • Hampton Inn & Suites • Holiday Inn
• Homewood Suites • WoodSpring Suites
SOURCE: TOWN OF TROPHY CLUB/COMMUNITY IMPACT
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