BUSINESS FEATURE Bling It! Boutique Customizing is customary at Colleyville shop S tacy Correia started making bows in 2008 when her daughter was born. Correia’s friends soon started asking her to make bows for them. By 2014, she and her husband,
BY KAREN CHANEY
spirit wear, Correia said. The shop works with local schools to design and ful ll orders. PTAs and coaches use Bling It! Boutique to run fund- raisers via online stores. If customers need artwork, either Correia or operations manager Brandie Holder can create the design they have in mind. An average day for Correia includes holding a morning sta meeting, answering phone calls, set- ting up contracts, ordering supplies, lling orders, doing accounting, unpacking from the recent move
Adam Correia, a veteran, decided to launch Bling It! Boutique. They ran the business from their home until they moved to a brick-and-mortar location in downtown Grapevine in 2017. They soon outgrew that spot and moved to a new location in their hometown of Colleyville a year later. In November 2021, they made another
Customer service representative Tammy Mikalauskas completes a custom vinyl shirt order. (Photos by Karen Chaney/Community Impact Newspaper)
HOWTOMAKE A CUSTOMVINYL SHIRT
move across town to their
and helping customers.
STEP 1
STEP 2 STEP 3 STEP 4 STEP 5
“MY FAVORITE THINGABOUT OWNING THIS
Customer meets with representative to discuss project
Customer provides any visual guidelines for the design
Customer approves design
Vinyl is cut on one of three plotters, and excess is trimmed from design
Vinyl is pressed onto shirt via a heat press
current location on Cheek Sparger Road. Correia said that her business began with bows but branched into making tutus, then shirts. “We really got into shirts and rhine-
Correia said one order made her cry. The customer asked her to design a ag that included suicide preven- tion awareness information after a friend commit- ted suicide. The customer took a picture of himself
BUSINESS IS GETTING TO CRAFT EVERYDAY. IT’S JUST FUN.” STACY CORREIA, OWNER
Prices for custom vinyl shirts range from $15-$25 and include design time. Quantity discounts are available.
Bling It! Boutique 1009 Cheek Sparger Road, Ste. 120, Colleyville
817-398-4046 | www.blingitboutiquetx.com Hours: Mon.-Thu. 10 a.m.-5 p.m., Fri. 10 a.m.- 4 p.m., Sat. by appointment only, closed Sun.
stones,” she said. “My daughter was a dancer, so we did a lot of rhinestones.” Rhinestone shirts have faded in popularity over time, she said, and vinyl, embroidery and screen printing have taken center stage. However, the shop still lls orders for rhinestone-bedazzled shoes for weddings and other special occasions. Most customers these days order
with the ag atop Mt. Everest and requested donations for the initia- tive. He texted the photo to Correia. “I was in the middle of Target and started crying,” she said. Correia said her grandmother was a crafter, and she has fond memo- ries of crafting with “Big Momma” while growing up. “My favorite thing about owning this business is getting to craft every day,” she said. “It’s just fun.”
C H E E
Bling It! Boutique co-owner Stacy Correia said she is thinking about franchising in the future.
N
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GRAPEVINE COLLEYVILLE SOUTHLAKE EDITION • MARCH 2022
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