BY MARY KATHERINE SHAPIRO CONTRIBUTIONS BY COLBY FARR AND SHELBIE HAMILTON
Looking ahead
Why it matters
The projects along both sides of SH 121 will be developed in phases. Some restaurants, o ce space and multifamily units are now open, including entertainment venue The Hub at The Farm and multifamily community Hartwood at Sloan Corners, while other concepts are underway, such as the Katy Trail Ice House restaurant at Allen Gateway, which is expected to break ground in late 2026, Bowman said. Developers and McKinney o cials broke ground on the Cannon Beach surf resort in 2025. The $200 million project’s rst phase is expected to open in mid-2027. Bowman expects the corridor’s economic development and unique entertainment vision to “come to fruition.” “I think people will say all of this feels like multiple cities within a city, and that it was done in a cohesive way, instead of piecemeal,” Bowman said.
The branding initiative aims to drive even more development to the corridor. Bowman said this is important because the SH 121 corridor represents about 5% of the city’s land mass but has large economic potential. “The nancial piece will be huge because, again, it’s disproportionately more growth that we have the opportunity for on [SH] 121 than other parts of the city,” he said. The tax dollars that stand to be gained from development along the corridor serve as one of the city’s main funding sources for infrastructure projects and city services. “Sales and property taxes are the way that we as a local city get most of the dollars that we use to do everything from lling potholes [to] building roads, hiring police and re [sta ]. … A lot of sales tax opportunities up there,” Bowman said of the corridor. For more information on the 121 North initiative, visit www.121northtx.com .
Allen sales tax revenue Allen’s sales tax revenue has grown more than 15% since 2021, and is projected to continue to grow. Bowman said the SH 121 corridor has the potential to produce “disproportionately high” tax value to contribute to the city’s annual revenues.
$80M
+33.6%
$60M
$40M
$20M
$0
2021-22 2022-23 2023-24
2025-26* 2024-25
*PROJECTED, NOT YET FINALIZED SOURCE: CITY OF ALLENCOMMUNITY IMPACT
events
SOUTH MCKINNEY
GRAND OPENING JUNE 13 @ HUB 121 5 CLASSES FOR $ 49 FOUNDING MEMBERSHIP 20% OFF FOR LIFE AVAILABLE WITH TRIAL PURCHASE
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AVAILABLE WITH TRIAL PURCHASE
7560 State Hwy 121, Suite 300 Mckinney, TX 75070
fs8_southmckinney
832-323-3508
15
ALLEN EDITION
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