BY CASSANDRA JENKINS
Who it a ects
Stay tuned
Walsh said hosting major events in Houston provides the city an opportunity to boost local businesses and enhance the community through the Buy Houston: By Houston program, which connects local suppliers with opportunities surrounding high-pro le events. Two Houston-area businesses that have been used in the past include ACME Party & Tent, a party equipment rental company located just outside of Meyerland, and Signature Aspen, a commercial printing business near the Heights. “What we try to do is encourage local busi- nesses to register as a vendor, and if an event does come in with a need, … we have a list of vendors that we’re ready to give to that event producer to utilize,” Walsh said. “That provides a local edge that other cities may not have.” Kendrick said large event organizers and enter- tainers also often make contributions to local nonpro ts. In 2017, the Houston Super Bowl Host Committee and NFL donated $4 million to 78
Houston o cials hope to bring millions of visitors to the city in the upcoming years and are beginning to prepare for major sports tournaments and conventions.
“Bringing tourism to Houston through a complex like NRG Park is essential because it fuels economic growth,
creates job opportunities and enhances the city and county’s reputation as a global destination.” MARTYE KENDRICK, CEO, HCSCC
2025
May: DreamCon, the largest Black-owned anime and gaming convention in the U.S., George R. Brown Convention Center June-July: Gold Cup, the regional championship game for international soccer teams, Shell Energy Stadium March: World Baseball Classic, Daikin Park June-July: FIFA World Cup, NRG Stadium
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Houston organizations, including the Montrose Counseling Center, a community center that empowers LGBTQ+ individuals in Houston. The College Football Foundation also raised over $3 million for Houston-area teachers in 2024 that went toward classroom resources, profes- sional development and classroom renovations, Walsh said.
TBD: Republican National Convention, Toyota Center
2028
SOURCES: HARRIS COUNTY HOUSTON SPORTS AUTHORITY, HOUSTON FIRST CORPORATION, HARRIS COUNTY SPORTS AND CONVENTION CORPORATION COMMUNITY IMPACT
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