BY BROOKE SJOBERG
victims of the March 21 tornado that swept through Round Rock. Nichole Francis, direct-to-cus- tomer business manager for Good- stock, said the company donated 50% of in-store purchases to the Round Rock Cares Foundation. In total, the eort raised $10,000 for local tornado victims. “We’re just trying to spread the wealth,” Francis said, adding the eort echoes the Goodstock mission to provide consistent, quality experiences for customers. “It’s all about the experience,” Francis said. “It’s the experience of cooking the food—the expe- rience of presenting it to your family and friends and gathering around the table for fellowship and community.” Goodstock by Nolan Ryan sells a variety of backyard grilling products. According to Store Manager Forrest Homerding, four of the most popular items are: 1 Beef: Cuts include Tomahawk steaks, ribeyes, strip steaks, lets, burgers and ground beef. Market prices vary. 2 Banner Butter: The product is available in roasted garlic and herb and smoked sea salt. Starts at $2.99 3 Seasoning products: Goodstock has a variety of seasonings. Starts at $7.49 each 4 Magnetic cutting boards: The boards feature a magnet for holding onto metal utensils. Start at $139.99.
Goodstock Store Manager Forrest Homerding, left, and Head Butcher Tanner Wilson run the butcher shop in Round Rock. (Photos by Brian Rash/Community Impact Newspaper) Goodstock by Nolan Ryan Local butcher shop sells variety of meat, products in Round Rock W hat began as an o-sea- we did everything we could to be something for everybody,” Homerd-
son venture in profes- sional cattle ranching has evolved into a full-scale retail business for Nolan Ryan. In 2000, the former Major League Baseball pitcher joined other master cattle ranchers to launch Nolan Ryan Beef. Two decades later, Nolan Ryan Beef expanded to include Good- stock, a boutique butcher shop located o Hwy. 79 in Round Rock. Goodstock Store Manager Forrest Homerding said the shop oers various rubs, seasonings and cutting boards as well as fermented black garlic and weekly pies from Kyle- based Texas Pie Co. “The thing that we oer, that I think our competitors may not, is
ing said. “You come for the beef, and you stay for everything else.” In the two years since opening, Homerding said dedication to and rapport built with regular customers is especially rewarding. Calling regulars by name and remembering weekly orders has turned into conversations about meals prepared with Goodstock products, he said. “Whatever you need, I’m going to go nd it,” Homerding said. “If you need me to run to the back and type out a recipe for you, whatever it is, we’ve got you.” Goodstock also sponsors local charitable eorts. One recent exam- ple involved an initiative to help
Goodstock 3800 E. Palm Valley Blvd. Ste. 110, Round Rock 512-582-2333 www.goodstocktx.com Hours: Wed.-Fri., Sun. 11 a.m.-6 p.m.; Sat. 10 a.m.-4 p.m.; closed Mon.-Tue.
WHISKEY, SPIRITS, AND WINE * SAVE ON SELECT BOTTLES OF
IN-STORE & ONLINE
SCAN TO SHOP OUR CURRENT SPECIALS
*Father's Day Sale runs 6/9/22-6/18/22. Valid on featured products. Sale items can be shopped in-store and online. Selection varies by store. Items and prices subject to change without notice. No further discount on Sale Items, Final Few, or Closeouts. Some exclusions apply. Please drink responsibly.
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