DEVELOPMENT
H E B o cially debuted in Frisco Sept. 21 with grand opening sales. (Photos by Colby Farr/Community Impact)
Area’s rst H E B opens, o ers curbside pickup to avoid lines
BY MIRANDA JAIMES
to provide everything you need and more.” Frisco’s H E B creates 700-750 jobs with a starting pay of $15 an hour, ocials said. At the front of the store is a Sushiya counter serving sushi, with four options unique to the Dallas-Fort Worth area. Additional store highlights include more than 50 items of precut fruit and more than 65 avors of fresh- squeezed juice in the produce section; more than 250 varieties of cheeses in the deli department; and a beer and wine section featuring more than 2,200 di erent types of wine and 850 di erent types of beer. To help serve large crowds, H E B regularly has 14 checklanes and 10 self-checklanes. Eight ex checklanes were brought in for opening through the rst few weeks to accomodate the expected volume of customers. At a ceremony Sept. 20, H E B com- memorated the store’s grand opening with a $10,000 donation to the Frisco ISD Career and Technology Center’s Agriculture and Culinary Arts Program. When the store was announced last year, H E B gifted a total of $50,000 with donations of $10,000 each to VFW Post 8273, Frisco FastPacs, Frisco Family Services, the Frisco Arts Foun- dation, and Boys & Girls Club Frisco. “H E B is a company known for its steadfast commitment to Texas, and we’re excited they’re now a part of our community,” said Frisco Mayor Je Cheney. “So, let me be the rst to say, Frisco, welcome to my H E B.”
The rst H E B store in the Dal- las-Fort Worth area opened in Frisco at 6 a.m. Sept. 21, greeted by an early line of about 1,500 excited shoppers. The 111,000-square-foot store follows the company’s agship format and includes a full-service pharmacy with a drive-thru, an outdoor essen- tials department and a True Texas BBQ restaurant with a drive-thru. Several other hallmarks of traditional H E B locations will be included at the Frisco store, including a bakery, a deli, and curbside and home delivery. “Opening our agship H E B format in the DFW area has been an aspira- tional goal of ours for many years, and the company has a long-term commitment to serve a broad range of customers and communities across North Texas,” said Stephen Butt, presi- dent of the Central Market Division and H E B board member, in a statement. In honor of the store opening, a new Cafe Olé co ee blend, Taste of DFW, has debuted at the Frisco store. The blend features a medium-bodied co ee with caramel, chocolate and pecan avors. The Frisco store also o ers specialty bakery items, such as chapati and roti breads. It is the rst store to feature two tortilla makers to meet the expected demand of the Dallas-Fort Worth area. “This store was designed to re ect the people of Frisco,” H E B Executive Vice President Juan-Carlos Rück said. “We’re super excited to be part of this growing community. We hope
H E B’s debut seasonal section contains Halloween and Día de los Muertos decorations.
Every day the Cooking Connection team will showcase quick and nutritious meal options.
Confetti falls as the ribbon is cut for the new H E B in Frisco on Sept. 20.
2015 H-E-B purchases land in Frisco. MARCH 2021 O cials announce plans to expand H-E-B into Frisco and Plano. JUNE 2021 Frisco location breaks ground, plans announced for another H E B HISTORY IN FRISCO H-E-B’s debut in Frisco unfolded over several years.
H E B Frisco 4800 Main St., Frisco
469-473-4419 www.heb.com Hours: Mon.-Sun. 6 a.m.-11 p.m.
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store in McKinney. SEPTEMBER 2022 Frisco store opens.
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SOURCE: H E B COMMUNITY IMPACT
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FRISCO EDITION • OCTOBER 2022
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