Business
BY JOVANNA AGUILAR
The once-online-only party supply store opened its rst physical store in The Woodlands on Aug. 5.
After 15 years Jen Loves Paper has expanded its services beyond personalized party supplies.
Jen McDonald’s emphasis on customer relationships allows her to provide customers a personalized experience.
COURTESY JEN LOVES PAPER
Jen Loves Paper oers personalized party supplies
Building a custom graphic design
Customers who want to request custom graphic designs for paper and party goods can follow these steps:
With the intention of celebrating life’s happiest moments through personalized design, former kindergarten teacher Jen McDonald created Jen Loves Paper, a modern party supply shop, in 2008. “I think a lot of Jen Loves Paper is based on my personality. I am very hyper and happy, and I really love celebrating everything,” McDonald said. What you need to know After 15 years, Jen Loves Paper has expanded its services to oer not only personalized party supplies, but also services for larger gatherings, stationery, personalized cups, napkins and gifts. The once online-only party supply store opened its rst physical location in The Woodlands on Aug. 5. McDonald said the personalized touch she chose for Jen Loves Paper sets her business apart from others and gives her the ability to feel more connected with her customers. “I’ve always found that I would rather have less customers with a more personal touch than a broader audience that’s less personal,” McDonald said. McDonald oers personalized products provid- ing custom graphic designs for paper and party goods that also include products such as can coolers, tags and gift wrap. Jen Loves Paper works closely with each customer to provide unique customized products on request. Customers are
able to select from multiple colors, themes and styles for their personalized needs. The backstory McDonald said she was introduced to design during her time creating lesson plans as a teacher. “It was all based on the need for personalized instruction for students,” she said. During her time as a teacher, McDonald began exploring design and photography, acquiring the skills she later needed to pursue her own business. After six years as an educator, McDonald retired to become a full-time mother, and as she awaited the arrival of her child, she found herself continu- ing to create designs for children’s needs. “I would do just about anything that helped a mom either celebrate or personalize something special for their kids, and that’s kind of continued on throughout these 15 years,” McDonald said. McDonald said what started as doodles and designs for her kids’ party celebration invitations as well as close friends in her children’s play groups expanded into Jen Loves Paper. “I took inspiration from the younger genera- tion,” McDonald said. “I saw many of my friends and fellow moms with small businesses, doing bolder things I felt like I wasn’t capable of doing, and they were years younger than me. And I was really inspired by them; they actually inspired me to open my brick-and-mortar.”
Submit a party theme, Idea, or project at jenlovespaper.com 1. Contact Choose items, colors, quantities in-person or digitally 2. Select
Design begins and is approved by client 3. Art
Goods arrive in approximately 15 business days after order is approved 4. Process
HORSESHOE BEND
1488
BUCKSHOT LN.
N
3759 FM 1488, Ste. 450, The Woodlands www.jenlovespaper.com
49
THE WOODLANDS EDITION
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