BUSINESS FEATURE
BY ASIA ARMOUR
HOME DECOR TRENDS As a former interior designer, Jennifer Hagemann knows all about the current decor trends. Several of the products at Dogwood Lane Goods t what’s happening in the industry.
GINGER JARS The decorative pottery, which are also called temple jars, are popular in any shape or color.
TEXTURES The industry is seeing natural elements and textures as top design trends in 2023.
Jennifer Hagemann said she trusts the support of the Fulshear community after her business made it through the COVID 19 quarantine. (Photos by Asia Armour/Community Impact)
A POP OF COLOR These pillows let homeowners and stagers incorporate pops of color, which is “a happy way to bring some life back into your home,” Hagemann said.
Dogwood Lane Goods Home decor business perseveres through pandemic, Fulshear’s growth J ennifer Hagemann said she
said. When her family moved from Tyler to Fulshear in 2016, she said she wanted to reinvent herself with a home goods business. Planting those roots felt natural in a close-knit community like Ful- shear, Hagemann said. “I’ve never been able to be a part of a grassroots kind of situation, and that feels good,” Hagemann said. “Fulshear is very passionate about who they invite to be a part of the city as far as commercially, and we’re growing like crazy.” Hagemann has served on Ful- shear’s parks and recreation board since 2018 and recently joined the city’s Economic Development Corporation. Dogwood Lane and
other area businesses owners have also discussed forming a downtown business alliance, Hagemann said, to promote community involvement and ensure a shared vision for the city’s continued growth. “People want to support business here—the locals are really excited about supporting local,” Hagemann said. “I love that and I feel it, so I try to reciprocate as much as I can.” Hagemann said she feels con dent in the support from her community, especially after persevering through the onset of the pandemic. “I’m trusting the relationships that I have ... are going to choose to shop with me, rather than Amazon or a bigger-box store,” she said.
was intentional about choos- ing downtown Fulshear as the location of her home decor and gifts shop, Dogwood Lane Goods. “I wanted it to be a show that I’m putting a dog in the ght,” Hagemann said. “I’m supporting [Fulshear’s] vision for the future.” Dogwood Lane opened September 2020 and has products ranging from love seats and candles to personal- ized bread boards. Her best sellers are decorative pillows with local ZIP codes stitched into the fabrics, Hagemann said. Hagemann’s background as an interior designer was, in essence, the rst chapter of her career, she
Dogwood Lane Goods 8503 FM 359, Fulshear 214-533-0899 Hours: Tue.-Sat. 10 a.m.-6 p.m., closed Mon. and Sun.
359
N
OUR HOME WOULD SELL FURRR WHAT!? MYKATYREALTOR.COM SCAN FOR A FREE HOME VALUATION... AND ALSO RECEIVE THIS FREE COMPREHENSIVE SELLER’S GUIDE! MYKATYREALTOR 832-909-1218 LAURA@MYKATYREALTOR.COM
23
KATY SOUTH FULSHEAR EDITION • JULY 2023
Powered by FlippingBook