Business
BY KAMERYN GRIESSER
In 2023, Georgetown’s City Lights Theatre underwent $4 million in renovations to become Film Alley—a family entertainment center that includes movies, bowling, games and dining. These changes come as the Central Texas- based parent company, Schulman Theatres, seeks to rebrand its remaining City Lights Theater locations to become multi- entertainment spots. “The Film Alley name is more re ective of the changes we are seeing in the movie industry. With the rise of streaming, it takes more to get people to come out to a theater,” Schulman Theatres Marketing Manager Christopher Moss said. Schulman Theatres was founded in 1926 and has three other Film Alley locations in Bastrop, Weatherford and Terrell as well as two remaining City Lights locations in Palestine and Mt. Pleasant. Theater reopens after upgrades
A closer look
will bring in more trac to the theater and allow them to host more events. “Like many of our locations, Georgetown is a growing community. ... In these suburban areas, families need more gathering places to come and spend quality time together,” Moss said.
To accommodate the new amenities, the Georgetown Film Alley now has 10 movie theaters instead of 12. However, Moss said the number of showtimes oered will increase to avoid overcrowding. Moss said he is optimistic the new additions
The renovations, which took from April-December 2023, included removing two movie theaters in order to add other amenities.
COURTESY FILM ALLEY
Film Alley additions
Looking ahead
A full-service bar and restaurant
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An arcade
Film Alley will hold a ribbon cutting ceremony at 4 p.m. Jan 23 with the Georgetown Chamber of Commerce. In the future, Film Alley Georgetown may renovate one of its theaters into a larger seating area for the restaurant depending on its success, Moss said.
WOLF RANCH PKWY.
An ax-throwing space
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A six-lane bowling alley
420 Wolf Ranch Parkway, Georgetown https://georgetown.lmalley.net
Heated recliner chairs in theaters
SOURCE: SCHULMAN THEATRESCOMMUNITY IMPACT
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