Business
BY ELLE BENT
A variety of dried foliage are available for purchase.
When customers enter Flor Keeps, a wall of preserved roses under paint brushes is displayed at the back of the store.
PHOTOS BY ELLE BENTCOMMUNITY IMPACT
Flor Keeps oers orals ‘you can’t nd anywhere else’
Tucked o South Congress Avenue is a oral shop that oers preserved arrangements guaran- teed to last over a year. Flor Keeps owner Santiago Salazar said the shop oers what “you can’t nd anywhere else.” “Our owers don’t die. That’s the No. 1 thing; we cut o the middleman of death,” Salazar said with a laugh. “People come in and they’re looking for arrangements or just owers but they leave with something a lot more meaningful.” Meet the owner Salazar has lived in Austin for about 12 years but is originally from Colombia. He grew frustrated of his corporate job during the pandemic and eventually opened Flor Keeps in March 2021.
What’s special about it? The owers are all sourced from Colombian and Ecuadorian farms, and are preserved there before they enter the store. “The climate, the altitude, the soil, just the environment [in those countries is] perfect for roses,” Salazar said. At Flor Keeps, a customer can nd a bouquet between $12 and $35 that is preserved to last over a year. The shop also oers arrangements, vases, preserved roses and dried orals. “Lasting impressions are what we do at Flor Keeps,” Salazar said. “We’re the only place in Austin that does this to this scale. And on top of that, we’re super aordable.”
Santiago Salazar opened Flor Keeps in 2021.
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8534 S. Congress Ave, Unit 320, Austin www.orkeeps.com
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