New Braunfels | November 2023

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BY AMIRA VAN LEEUWEN

Cheryl Fisher is the executive director.

AMIRA VAN LEEUWENCOMMUNITY IMPACT

The Brauntex holds a myriad of shows and events at the theater, including “The Rocky Horror Picture Show.“

COURTESY THE BRAUNTEX PERFORMING ARTS THEATRE

Brauntex Performing Arts Theatre preserves artistry

Since 1942, The Brauntex Performing Arts Theatre has served as a cultural cornerstone of life and arts in New Braunfels. The background A month after its opening, the theater closed its doors after the declaration of World War II and reopened for the community to watch news reels. “From the very beginning, the theater has always been about, ‘What does the community need?’” Executive Director Cheryl Fisher said. In 1999, the theater closed again and was purchased by a group of citizens who formed The Brauntex Performing Arts Theatre Association before undergoing a series of renovations.

A closer look The Brauntex puts on a number of live musical, ballet and comedic performances; movie screen- ings; and plays every year. Through a partnership with the city of New Braunfels and the New Braunfels Economic Devel- opment Corp., in August 2020, $3.1 million was dedicated to theater technology improvements including a new lighting and sound system and a state of the art video wall system. Aside from technology improvements, the the- ater renovated its lobby, replaced all 600 seats and reconstructed its ceiling and roof in recent years. “We’re always trying to put our nger on the pulse of what the community needs,” Fisher said.

Carl Nowotny manages the sound system.

AMIRA VAN LEEUWENCOMMUNITY IMPACT

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290 W. San Antonio St., New Braunfels www.brauntex.org

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NEW BRAUNFELS EDITION

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