Community
BY ROO MOODY
Houston Livestock Show and Rodeo hit record 2.7M attendees in 2025
Measuring the impact
The 2025 report also measured the Rodeo’s eco- nomic impact as well as other information, such as pony rides and chicks hatched. Statistics include:
largest educational contributors in the country, with $14 million given in scholarships in 2025. “Each year, the Houston Livestock Show and Rodeo leaves a lasting impact, but the 2025 Rodeo season reached new heights,” HLSR President Chris Boleman said. “The numbers speak for themselves and re ect the pride our great city of Houston—and 36,000 volunteers—have in our mission.”
Since 1932, the Houston Livestock Show and Rodeo has hosted events to promote Western heritage. A newly released impact report from 2025 shows that last year broke several standing records, including an attendance record of 2.7 million guests over 23 days. The Rodeo also continues to be one of the
• $326 million of direct economic impact was generated in the Greater Houston area • $597 million of produced total economic activity • $630 million of total educational support has been given since 1932
• Nearly 18,000 young cowboys and cowgirls rode the pony rides • 961 chicks hatched in the Poultry Exhibit • Approximately 540,000 prizes were won at the carnival games
Numbers on the rise The Houston Livestock Show and Rodeo saw a record number of more than 2.7 million attendees in 2025. 2022 2.4M 2023 2.4M 2024 2.5M 2025 2.7M
Who it a ects
In 2025, the Rodeo also announced a new type of donation that provided $500,000 in aid for ood recovery e orts in the Texas Hill Country after the July 4 ash oods. “As the world’s largest livestock show and rodeo, we understand the responsibility we have to stand with our neighbors in times of crisis,” Boleman said in the report. Kerr County Stock Show: $150K Back in the Saddle: $100K Texas Department of Agriculture Star Fund: $150K Breakdown of HLSR donations to the Texas Hill Country The Houston Livestock Show and Rodeo donated $500,000 to aid ood recovery e orts in the Texas Hill Country after the July 4, 2025, ash oods.
SOURCE: HLSR COMMUNITY IMPACT
Texas FFA: $50K Kerr County 4-H: $50K
Total $500K
RodeoHouston awarded $2.5 million to contestants in 2025.
COURTESY HLSR
SOURCE: HLSR COMMUNITY IMPACT
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