BY GRACIE WARHURST
What else?
Looking ahead
GW Partners has leased 180,000 square feet of retail space. Some businesses like Swish Dental are up and running, and The Vaughan, a 312-unit apartment complex, is already at 95% capacity. The Janis apartments will nish out in the next few months, Carr said. Still, there is a while to go for EastVillage, according to Reger Holdings. While GW Partners has leased the core of the retail side, Carr said, the development will continue to be built in phases. The full build- out of the project is expected to be completed between 2030 and 2032.
never would have thought this project would be here.” The nearby road connections also help reframe the area, Carr said. Parmer Lane is the main toll- free connection near the site of the new devel- opment. The road sees 33,000 vehicles per day, which is expected to increase upon completion of EastVillage. Just around the corner, developments along East Parmer Lane, such as Parmer Village and Hillside on Parmer Lane, blend the nearby tech corridor with upcoming mixed-use projects.
Recruiting local and small businesses to the development was an initial roadblock, Carr said. “It really has just been about educating the brokers and the market about this project,” he said. “No one ever thought that this development would be out there in the northeast submarket.” Because most people think of the nearby Tech Ridge, or formerly undeveloped land, when they hear northeast Austin, Carr said he had to work to change the public perception. “They all say the same thing: ‘We used to dove hunt and hog hunt out this way,’” Carr said. “We
Notable signed leases Hilton Hotels (three hotels) • www.hilton.com BillionToOne • www.billiontoone.com Starbucks • www.starbucks.com Club Studio by LA Fitness • www.clubstudio¡itness.com 810 Bowling • www.810bowling.com Swish Dental • www.swishsmiles.com Refuel • www.refuelmarket.com
The timeline
What they’re saying
2024
Despite the initial struggle to attract local businesses, companies like Swish Dental and 810 Billiards & Bowling were among the rst leases announced in EastVillage. 810 Billiards and Bowling, an entertainment franchise with 11 other locations across the country, has a planned 2026 opening date in EastVillage. The 30,000-square-foot building will include activities like tenpin bowling, billiards, gamied mini golf, interactive darts, golf simulators and an arcade. Other features of the location include a live music stage, multiple bars and a full food menu. CEO Michael Siniscalchi said the company will employ about a 30-person sta, and is excited to be a part of the community. “We love the vision ownership has for the
• June EastVillage breaks ground • September BillionToOne breaks ground • November First retail tenants announced • December Swish Dental opens 2025 • The Janis apartments open 2026 • 810 Billiards and Bowling opens 2030-32 • All phases complete
SOURCE: GW PARTNERS COMMUNITY IMPACT
EastVillage project as a lifestyle hub and des- tination for families and young professionals from the surrounding area,” Siniscalchi said in a statement to Community Impact.
SOURCE: EASTVILLAGE COMMUNITY IMPACT
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